Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- Strong but not explosive growth
- Driven by lifestyle trends
- Demographic trends positive
- Good growth in most market sectors
- NPD and innovation are crucial in winning new customers
- Good intentions but not enough takers
- Perfumeries dominate distribution
- Market dominated by the multinationals
Market Drivers
-
- French men regard grooming as a sign of self-respect
- Education helps
- Interest in health and fitness stimulates grooming
- The popularity of wet shaving helps other products
- Population trends are on the whole positive
-
- Figure 1: Trends in adult male population, by age, 1995-2001
- Rising levels of consumer spending help sales
-
- Figure 2: Trends in French personal disposable income and consumer expenditure, at 1998 prices, 1998-2003
- Rising employment provides a solid base for market growth
-
- Figure 3: Trends in french male employment, 1998-2003
- Media plays a key role in men’s education
- Seasonal celebrations important for sales
Market Size and Trends
-
-
- Figure 4: French retail value sales of men’s grooming products, at current and constant 1998 prices, 1998-2003
- Figure 5: French retail value sales of men’s grooming products, by sector, 1999-2002
-
Market Segmentation
-
-
- Figure 6: % growth/decline in the men’s grooming market, by segment, 1999-2002
- Fragrances
-
- Figure 7: French retail value sales of aftershaves, by type, 1999-2002
- Aftershave lotions lose out to balms
- Fragrances outperform aftershave sector
-
- Figure 8: French retail value sales of fragrances, by type, 1999-2002
- Toiletries
-
- Figure 9: French retail value sales of toiletries, by type, 1999-2002
- Deodorants not growing as rapidly as other toiletry sectors
- Bath and shower products
- Haircare, among the fastest-growing grooming sectors
- Skincare showing fastest growth
- Shaving systems
-
- Figure 10: French retail value sales of shaving systems, by type, 1999-2002
- Shaving preparations
-
- Figure 11: French retail value sales of shaving preparations, by type, 1999-2002
-
Distribution
-
-
- Figure 12: French retail sales of men’s grooming products by outlet, 1999-2002
-
- Figure 13: Distribution of men’s grooming products, by channel and product category, 2002
- The structure of distribution channels
-
- Figure 14: Major health and beauty product retailers, 2001-02
- Distribution trends
- Shaving products (preparations and systems)
- Skincare and toiletries
- Aftershaves
- Fragrances
- Men’s purchasing habits
- Internet shopping
-
The Supply Structure
-
- Brand shares
- Men’s fragrances and aftershave
- Fragrance
-
- Figure 15: Brand shares in the French premium fragrance market, 2002
-
- Figure 16: Brand shares in the french mass-market fragrances market, 2002
- Aftershave
-
- Figure 17: Brand shares in the French aftershave market, 2002
- Toiletries
-
- Figure 18: Brand shares in the French toiletries market, 2002
- Deodorants
- Skincare
-
- Figure 19: Brand shares in the French men’s skincare market, 2002
- Shaving preparations
-
- Figure 20: Brand shares in the French shaving preparations market, 2002
- Shaving systems
-
- Figure 21: Brand shares in the French razors and blades market, 2002
- Companies and brands
- Beaute Prestige International (BPI S.A.)
- Beiersdorf
- Gillette France
- Henkel France
- Nickel
- L’Oréal Group S.A.
- Procter & Gamble
- Schick Wilkinson Sword, Energiser Holdings Inc
- Societe BiC
- Unilever
New Product Development
-
- Fragrance
- Skincare
- Shaving products
- New product launches 2002-03
- 2003
The Consumer
-
- Pan-European use of male grooming products
-
- Figure 22: Pan-european usage of male grooming products, 2002
-
- Figure 23: Frequency of using male grooming products, by country, 2002
-
- Figure 24: Use of fragrance/deodorant/shampoo/hair styling products, by type, by country, 2002
- Use of male grooming products – France
-
- Figure 25: Male usage of male grooming products, by type, 2002
-
- Figure 26: Usage of male grooming products, by demographic sub-group, 2002
-
- Figure 27: Usage of male grooming products, by demographic sub-group, 2002
- Frequency/weight of use of grooming products
- Wet shaving
-
- Figure 28: Weight of use of disposable razors/razor blades, by demographic sub-group, 2002
-
- Figure 29: Frequency of using shaving foam, cream and sticks, by demographic sub-group. 2002
- Aftershave/male fragrance
-
- Figure 30: Frequency of using aftershave/male fragrances, by demographic sub-group, 2002
- Moisturisers
-
- Figure 31: Frequency of using moisturising creams and lotions for face, by demographic sub-group, 2002
- Deodorants
-
- Figure 32: Frequency of using deodorants, by demographic sub-group, 2002
- Haircare products
-
- Figure 33: Frequency of using shampoo, by demographic sub-group, 2002
-
- Figure 34: Frequency of using conditioners, by broad age group, 2002
-
- Figure 35: Frequency of using hair gels, mousses and sprays, by demographic sub-group, 2002
- Types of product used
-
- Figure 36: Use of fragrance/deodorant/shampoo/hair styling products, by type, by country, 2002
- Use of skincare and fragrance according to attitudes towards skincare and toiletries
-
- Figure 37: use of moisturising creams and lotions for face, according to attitudes towards cosmetics and toiletries, 2002
-
- Figure 38: Use of aftershave, according to lifestyle attitudes, 2002
-
- Figure 39: Repertoire use of male grooming products, 2002
-
- Figure 40: Likelihood of using products found at home, by men, by product, 2002
Prospects
-
- The industry faces more stringent regulations
- Plenty of room for growth
- Mass-market should grow in order to expand the consumer base
- Interest in grooming set to continue
- Demographic and socio-economic trends are positive
- All sectors set to benefit from NPD and additional publicity
- Opportunities exist to develop new product niches
- Online shopping set to increase
Forecast
-
- Men follow sophistication of women
-
- Figure 41: Forecast for retail sales of men’s grooming products, 2003-07
- Growth slowing slightly, but still robust
- Age differentiation larger in France
- Segmentation will change substantially
- Skincare has much potential…
- …among middle aged as well as young
Appendix: Research Methodology
Index of reports
Back to top