Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Auto manufacturer infotainment systems disappoint
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- Figure 1: Consumer Reports infotainment satisfaction ratings, June 2016
- Less driving leads to less interest in syncing phones
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- Figure 2: Smartphone and infotainment features, by driving distance and time spent driving, January 2017
- Consumers aren’t buying the self-driving hype
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- Figure 3: Attitudes toward self-driving cars, January 2017
- The opportunities
- Younger consumers want to stream their preferred music
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- Figure 4: Smartphone and infotainment features, by age, January 2017
- Parents want to use social media on the road
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- Figure 5: Attitudes toward auto innovations, by gender and parental status, January 2017
- Oldest consumers may seek self-driving tech to regain lost mobility
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- Figure 6: Attitudes toward self-driving cars, by generation, January 2017
- What it means
The Market – What You Need to Know
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- Legislation may be a barrier to self-driving cars
- Consumers are doing more driving than ever
- Age of vehicles on the road may increase demand for new technology
Market Factors
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- Legislation can crash self-driving before it starts
- Miles driven by consumers
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- Figure 7: Total highway miles traveled, 2000-15
- Aging vehicles may create demand more newer vehicles, more tech features
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- Figure 8: Average age of vehicles, 1996-2016
Key Players – What You Need to Know
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- Auto manufacturers still experiencing pain points with infotainment
- Android and Apple infotainment systems gain additional brands
- Mobileye is an industry leader in advanced driver systems
- The race to automation
What’s Working?
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- Android Auto and Apple CarPlay gain additional models
- Mobileye’s success in industry leads to buyout from Intel
- Fiat-Chrysler’s Uconnect 8.4 highest rated infotainment system
- Hyundai’s Blue Link ranks second
What’s Struggling?
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- Ford’s MyFord/MyLincoln Touch
- Toyota’s Entune
- Cadillac Cue
What’s Next?
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- Acquisitions helps auto manufacturers enter tech space
- Ford and Toyota team up on SmartDeviceLink consortium
- Self-driving car races
- The race to automation
- Waymo
- Uber
- General Motors
- Toyota
- Ford
- Tesla
The Consumer – What You Need to Know
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- Distance and time spent driving lead to different attitudes and desires
- Younger consumers want streaming apps while they drive
- Parents want to use social media on the road
- Consumers aren’t ready to trust self-driving technology yet
Driving Times and Distances
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- Time and distance driving
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- Figure 9: Time spent driving, January 2017
- Figure 10: Driving distance, January 2017
- Employment leads to more driving
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- Figure 11: Driving time and distance, by employment status, January 2017
Smartphone and Infotainment Features
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- Built-in navigation leads options
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- Figure 12: Smartphone and infotainment features, January 2017
- Younger consumers want music streaming music apps while they drive
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- Figure 13: Smartphone and infotainment features, by age, January 2017
- Parents want vehicle sourced data service
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- Figure 14: Smartphone and infotainment features, by number of children under 18 in the household, January 2017
- Voice commands appealing to those with longer drives
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- Figure 15: Smartphone and infotainment features, by driving distance and time spent driving, January 2017
Vehicle Tracking and Notifications
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- Location and accident alerts appealing to more than four in 10 vehicle owners
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- Figure 16: Vehicle tracking and notifications, January 2017
- Parents find value in tracking technology
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- Figure 17: Vehicle tracking and notifications, by parental status, January 2017
- Vehicle diagnostics appealing to consumers who drive more
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- Figure 18: Vehicle tracking and notifications, by driving distance and time spent driving, January 2017
Safety and Convenience Innovations
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- Blind spot detection tops consumer interest
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- Figure 19: Safety and convenience innovations, January 2017
- Safety features garner largest share of consumer’s interest
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- Figure 20: TURF Analysis –Safety and convenience features, January 2017
- Women more likely than men to want safety features
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- Figure 21: Safety and convenience innovations, by gender, January 2017
- Younger generations interested in a self-parking car
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- Figure 22: Safety and convenience features, by generation, January 2017
- Some heavy drivers wouldn’t mind replacing keys with their phone
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- Figure 23: Safety and convenience innovations, by driving distance and time spent driving, January 2017
Attitudes toward Auto Innovations
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- Nearly everyone agrees it is dangerous to use a phone on the road
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- Figure 24: Attitudes toward auto innovations, January 2017
- Younger generations want to use social media on the road
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- Figure 25: Attitudes toward auto innovations, by generation, January 2017
- Parents, especially fathers would like to use social media on the road
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- Figure 26: Attitudes toward auto innovations – Social media, by gender and parental status, January 2017
- Pre-order at a drive-thru?
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- Figure 27: Attitudes toward auto innovations – Drive-thru ordering, by gender and parental status, January 2017
- Dedicated phone spaces desired by those who drive more
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- Figure 28: Attitudes toward auto innovations – dedicated space for mobile device, by driving distance and time spent driving, January 2017
- Consumers want to regain lost productivity on longer drives
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- Figure 29: Attitudes toward auto innovations – multitasking, by driving distance and time spent driving, January 2017
Attitudes toward Self-driving Cars
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- Consumers aren’t buying the self-driving car hype
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- Figure 30: Attitudes toward self-driving cars, January 2017
- Younger adults not very optimistic on self-driving cars
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- Figure 31: Attitudes toward self-driving cars, by age, January 2017
- Older adults may regain mobility with self-driving technology
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- Figure 32: Attitudes toward self-driving cars, by generation, January 2017
- Men are more bullish than women on a self-driving future
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- Figure 33: Attitudes toward self-driving cars, by gender, January 2017
- Longer drives lead to increased trust in self-driving tech
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- Figure 34: Attitudes toward self-driving cars, by driving distance and time spent driving, January 2017
Auto Innovation Cluster Analysis
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- Vehicle owners classified into three different segments
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- Figure 35: Auto innovations segments, January 2017
- Fun and Safety
- Characteristics
- Opportunities
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- Figure 36: Profile of Fun and Safety car owners, January 2017
- Carefree Drivers
- Characteristics
- Opportunities
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- Figure 37: Profile of Carefree Drivers car owners, January 2017
- Focused Drivers
- Characteristics
- Opportunities
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- Figure 38: Profile of Focused Drivers car owners, January 2017
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – TURF Analysis
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- Methodology
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