Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Abbreviations
Executive Summary
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- The good news and the bad
- New World drives market growth
- Red and white evenly favoured
- Wine market turned full circle
- Advertised brands provide reassurance
- Increased availability from fewer retailers
- Consumers easily pleased
- New World versus Old World: have the battle lines been drawn?
Market Drivers
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- Competition from and consumption of other alcoholic beverages
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- Figure 1: UK consumption of various alcoholic drinks, 1997-2002
- Excise duty and cross-Channel imports
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- Figure 2: UK excise duty rates on still wines (greater than 5.5% ABV but less than 15% ABV), 1997-2002
- Population trends
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- Figure 3: Trends and projections in the UK population aged 15+, by age group, 1997-2006
- Buoyant consumer confidence has aided sales…
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- Figure 4: PDI and consumer expenditure, at constant 1997 prices, 1997-2006
- …and helped to expand a relatively more affluent consumer base
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- Figure 5: Structure of the UK population, by socio-economic status, 1997-2006
- Staying in is the new going out
- Making wine more accessible
- Wine and health issues
Market Size and Trends
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- Figure 6: UK volume and value sales of still wine, 1997-2002
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- Figure 7: Average price of still wine per litre, by type, 1997-2002
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Market Segmentation
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- Red wines
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- Figure 8: UK retail sales of still red/rosé wines, 1997-2002
- White wines
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- Figure 9: UK retail sales of still white wines, 1997-2002
- Rosé wines
- Diet wine
- Organic
- Fair trade wine
- Sweet wine
The Supply Structure
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- Local production
- Foreign trade
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- Figure 10: UK imports of still light wine (<15% ABV), by country of origin, 1997-2001
- Argentina
- Australia
- Canada
- Chile
- Eastern Europe
- France
- Germany
- India
- Italy
- New Zealand
- Portugal
- South Africa
- Spain
- Uruguay
- US
- Companies and brands
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- Figure 11: UK leading wine brands, by volume and value, 2001
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- Figure 12: Brand shares of UK retail sales of still wine of fresh grape, off-trade, by volume, 1998-2002
- Allied Domecq
- BRL Hardy Europe
- Boyar Estates
- Brown Forman
- Edward Cavendish
- Caxton Tower Wines
- Cranswick Premium Wines
- Ehrmann
- First Drinks Brands
- E&J Gallo
- Grants of St James’s/Matthew Clark
- Halewood International
- International Wine Services
- Pernod Ricard
- Raisin Social
- Southcorp
- UDV
- Vinfruco
- Western Wines
- Others
- Own-label
- New product development
Advertising and Promotion
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- Above the line
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- Figure 13: UK main monitored media advertising expenditure on still wines*, 1997-2002
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- Figure 14: UK main monitored media advertising expenditure on wine, by top-spending brands, 1999 and 2001
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- Figure 15: UK main monitored media advertising expenditure on wine, by top-spending suppliers, 2001
- Below the line
Distribution
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- Figure 16: UK distribution of wine, by trade sector, 1998-2002
- Co-ops and convenience stores are growing in number
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- Figure 17: Outlet numbers, by type, 1998/99-2000/01
- Packaging
- The great cork debate rumbles on
- The Internet
- Mail order
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The Consumer
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- White is for women, red is for men
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- Figure 18: Consumption of alcoholic beverages, July 2002
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- Figure 19: Consumption of wine, by demographic sub-group, 2002
- Bottled table wine – penetration stutters
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- Figure 20: Consumption of bottled table wine, 1997-2002
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- Figure 21: Weight of usage of bottled table wine, by demographic sub-group, 2002
- Australian catching up with French
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- Figure 22: Consumption of bottled table wine, by country of origin, 2002
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- Figure 23: Consumption of other bottled table wine, by country of origin, 2002
- Wine in a box
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- Figure 24: Purchase of wine in a box, 1997-2002
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- Figure 25: Frequency of purchasing wine in a box, by demographic sub-group, 2002
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- Figure 26: Consumers prepared to pay more for good quality wine, 1997 and 2002
- Tipplers’ choice – Australian is popular, but French still out in front
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- Figure 27: Wines consumed by wine buffs/tipplers, by country of origin, 2002
The Future
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- Old and New World dispute yet to be resolved
- Constellation reaches for the stars
- Supply to exceed demand
- Sweet wines to make a comeback?
- GM debate rumbles on
- What about the young?
- Organic wines set to grow
- Demographics should prove helpful to future sales
Forecast
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- Strong growth is forecast
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- Figure 28: Forecast of the UK still wine market, by value, 2002-07
- Figure 29: Forecast of the UK still wine market, by volume, 2002-07
- Red/rosé will drive the market
- Factors used in the forecast
Recent Launches
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