Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Definitions
- Socio-economic group
- TGI lifestage definitions
- ACORN
- Abbreviations
Executive Summary
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- Strong housing market
- Rise in one-person households
- Volumes outpace values
- Increased competition within the supply structure
- Adspend leaps forward in 2002
- Electrical multiples are the favoured outlet
- Replacement and upgrading issues for purchase
- What consumers want
- Future prospects
Market Drivers
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- Impact of a strong housing market
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- Figure 1: Housing transactions in the UK, 1998-2007
- Rise in one-person households
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- Figure 2: Number of UK households, 1998-2007
- Figure 3: Trends and projections in UK household size, 1998-2007
- The means to an end
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- Figure 4: PDI and consumer expenditure, at constant 1998 prices, 1998-2007
- The impact of prepared fresh and frozen foods
- Development and design
Market Size and Trends
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- Figure 5: UK retail sales of refrigeration appliances, by volume and value, 1998-2003
- Figure 6: Average unit price of all refrigeration and freezer appliances, 1998-2003
- Fridge-freezers extend their lead
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- Figure 7: UK retail sales of refrigeration appliances, by type, volume and value, 2000 and 2002
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Market Segmentation
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- Fridge-freezers
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- Figure 8: UK retail sales of fridge-freezers, by volume and value, 1998-2003
- Figure 9: Average fridge-freezer unit price at retail, 1998-2003
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- Figure 10: UK retail volume sales of fridge-freezers, by type, 2000 and 2002
- Refrigerators
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- Figure 11: UK retail sales of refrigerators, 1998-2003
- Figure 12: Average fridge unit price at retail, 1998-2003
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- Figure 13: UK retail volume sales of refrigerators, by type, 2000 and 2002
- Freezers
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- Figure 14: UK retail sales of freezers, 1998-2003
- Figure 15: Average freezer unit price at retail, 1998-2003
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- Figure 16: UK retail volume sales of freezers, by type, 2000 and 2002
The Supply Structure
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- Brand map
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- Figure 17: Brand map of selected refrigeration appliance brands in the UK retail market, 2003
- Brand shares – fridge-freezers
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- Figure 18: Estimated brand shares in the fridge-freezers sector, 2000 and 2002
- Brand shares – fridges
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- Figure 19: Estimated brand shares in the refrigerators sector, 2000 and 2002
- Brand shares – freezers
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- Figure 20: Estimated brand shares in the freezers sector, 2000 and 2002
- Companies and brands
- Beko
- BSH Home Appliances
- Electrolux Group
- Hoover-Candy Group
- Merloni Elettrodomestici UK
- Whirlpool
- Other companies
- Belling Appliances
- Brandt Group
- Daewoo
- HAIER
- Lec UK
- LG Electronics
- Miele
- Samsung
- Servis
- US-style refrigeration
Advertising and Promotion
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- Above-the-line spend steady rise with jump for 2002
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- Figure 21: Main monitored media advertising expenditure on refrigeration and freezers, 1998-2003
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- Figure 22: Main monitored media advertising expenditure on refrigeration appliances, by brand, 2002
- Press is the most popular channel
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- Figure 23: Main monitored media advertising expenditure on refrigeration/freezers, by media used, 1998-2002
- Below-the-line campaigns
- Technology research intertwined with promotion
Distribution
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- Fridge-freezers
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- Figure 24: UK retail distribution of fridge-freezers, by volume, 2000 and 2002
- Fridges
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- Figure 25: UK retail distribution of refrigerators, by volume, 2000 and 2002
- Freezers
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- Figure 26: UK retail distribution of freezers, by volume, 2000 and 2002
The Consumer
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- Ownership levels of refrigeration appliances
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- Figure 27: Trends in GB household penetration of refrigeration appliances, 1998-2003
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- Figure 28: Penetration of refrigeration appliances, by age and socio-economic group, 2003
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- Figure 29: Penetration of refrigeration appliances, by household size, presence of children and household tenure, 2003
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- Figure 30: Penetration of refrigeration appliances, by region, 2003
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- Figure 31: Refrigeration appliances bought new in the last 12 months, by length of home tenure (rented or owned), 2003
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- Figure 32: Penetration of refrigeration appliances, by lifestage, 2003
- Exclusive consumer research
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- Figure 33: Features considered important when buying a fridge, freezer or fridge-freezer, April 2003
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- Figure 34: Features considered important in the purchase of refrigeration products, by gender, age and socio-economic status, April 2003
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- Figure 35: Features considered important in the purchase of refrigeration products, by lifestage, age of respondents’ own children and Mintel’s Special Groups, April 2003
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- Figure 36: Features considered important in the purchase of refrigeration products, by working status, household tenure and household size, April 2003
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- Figure 37: Features considered important in the purchase of refrigeration products, by region and ACORN categories, April 2003
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- Figure 38: Features considered important in the purchase of refrigeration products, by media usage, April 2003
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- Figure 39: Other features considered important in the purchase of refrigeration products, by gender, age and socio-economic status, April 2003
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- Figure 40: Other features considered important in the purchase of refrigeration products, by lifestage, age of respondents’ own children and Mintel’s Special Groups, April 2003
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- Figure 41: Other features considered important in the purchase of refrigeration products, by working status, household tenure and household size, April 2003
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- Figure 42: Other features considered important in the purchase of refrigeration products, by region and ACORN categories, April 2003
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- Figure 43: Other features considered important in the purchase of refrigeration products, by media usage, April 2003
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- Figure 44: Additional features considered important in the purchase of refrigeration products, by gender, age and socio-economic status, April 2003
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- Figure 45: Additional features considered important in the purchase of refrigeration products, by lifestage, age of respondents’ own children and Mintel’s Special Groups, April 2003
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- Figure 46: Additional features considered important in the purchase of refrigeration products, by working status, household tenure and household size, April 2003
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- Figure 47: Additional features considered important in the purchase of refrigeration products, by region and ACORN categories, April 2003
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- Figure 48: Additional features considered important in the purchase of refrigeration products, by media usage, April 2003
The Consumer – Attitudes and Consumer Typologies
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- Well over one in two adults often buy frozen food
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- Figure 49: Attitudes towards refrigeration appliances, April 2003
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- Figure 50: Usage statements regarding frozen food, by gender, age and socio-economic status, April 2003
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- Figure 51: Usage statements regarding frozen food, by lifestage, age of respondents’ own children and Mintel’s Special Groups, April 2003
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- Figure 52: Usage statements regarding frozen food, by working status, household tenure and household size, April 2003
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- Figure 53: Usage statements regarding frozen food, by region and ACORN categories, April 2003
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- Figure 54: Usage statements regarding frozen food, by media usage, April 2003
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- Figure 55: Aspects of refrigeration usage, by gender, age and socio-economic status, April 2003
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- Figure 56: Aspects of refrigeration usage, by lifestage, age of respondents’ children and Mintel’s Special Groups, April 2003
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- Figure 57: Aspects of refrigeration usage, by marital and working status, household tenure and household size, April 2003
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- Figure 58: Aspects of refrigeration usage, by region and ACORN categories, April 2003
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- Figure 59: Aspects of refrigeration usage, by media usage, April 2003
- Consumer typologies
- Apathetic (33% of sample)
- Non-freezers (21% of sample)
- Reluctant users (20% of sample)
- Regular freezers (27% of sample)
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- Figure 60: Consumer typologies, by gender, age and socio-economic status, 2003
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- Figure 61: Consumer typologies, by lifestage, age of respondents’ own children and Mintel’s Special Groups, 2003
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- Figure 62: Consumer typologies, by region and ACORN categories, 2003
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- Figure 63: Consumer typologies, by media usage, 2003
- Popular features by consumer typology
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- Figure 64: Popular features according to consumer typology, 2003
The Future
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- Competition set to remain intense
- Food and functionality
- Smaller households, smaller appliances?
- Price and running costs remain key criteria
- The intelligent household
Forecast
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- A period of stable growth
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- Figure 65: Forecast of UK retail sales of refrigeration appliances, by value, 2003-07
- Figure 66: Forecast of UK retail sales of refrigeration appliances, by volume, 2003-07
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- Figure 67: Forecast of average retail unit price of all refrigeration and freezer appliances, 2003-07
- Fridge-freezers the best performers
- Replacement, replacement, replacement
- Factors used in the forecast
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