Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- A varied market
- Health
- Alternative to alcohol
- Strong growth continues
- Growth in all sectors
- Wide range of suppliers
- Advertising starting to increase
- Distribution still dominated by grocery multiples
- Potential consumers still wary or uninterested
- A healthy future
Market Drivers
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- More people drinking soft drinks
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- Figure 1: Penetration of soft drinks, 1999-2003
- Soft drinks and alcohol
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- Figure 2: Alcohol consumption, by gender, age and socio-economic group, 1995-2003
- Health…
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- Figure 3: Agreement/disagreement with the statement ‘I always think of the calories in what I eat’, 1998, 2000 and 2003
- …and wellbeing
- Taste and quality
- The weather
- Population trends
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- Figure 4: Trends and projections in the UK population, by age group, 1998-2007
- New product development
Market Size and Trends
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- Impressive growth in volume and value
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- Figure 5: UK retail sales of adult soft drinks, by volume and value, 1998-2003
- Growth stronger than in total soft drinks market
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- Figure 6: UK retail sales of adult soft drinks against other soft drinks, by volume, 1999-2003
- Figure 7: UK retail sales of adult soft drinks against other soft drinks, by value, 1999-2003
Market Segmentation
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- Figure 8: Estimated value share of adult soft drinks segements, 2003
- Figure 9: UK retail sales of adult soft drinks, by type, volume and value, 2001 and 2003
- Fruit and juice drinks
- Premium adult soft drinks
- Flavoured waters
- RTD iced tea and coffee
- Organic
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The Supply Structure
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- Figure 10: Selected manufacturers and brands in the adult soft drinks market, 2003
- Manufacturer shares
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- Figure 11: Estimated UK supplier shares of adult soft drinks, by volume, 2001 and 2003
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- Figure 12: Estimated UK supplier shares of adult soft drinks, by value, 2001 and 2003
- Companies and brands
- Belvoir Fruit Farms
- Beverage Brands
- Bottle Green Drinks Company
- Britvic Soft Drinks
- Cadbury Schweppes
- Cirio Del Monte
- Coca-Cola Enterprises
- Crystal Drinks
- Danone Waters UK
- Fentiman’s
- Gerber Foods
- GlaxoSmithKline
- Kraft Foods UK
- Matthew Clark Brands
- Merrydown
- Nestlé
- Prince's Soft Drinks
- Rubicon
- The Silver Spring Mineral Water Co.
- Stock Vital
- Thorncroft
- Twinings
- Unilever Bestfoods
- Villa Soft Drinks
- Own-label
- Others
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New Product Trends
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- New product briefs
- January 2004
- December 2003
- November 2003
- October 2003
- September 2003
- August 2003
Advertising and Promotion
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- Above the line
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- Figure 13: Main monitored media advertising expenditure on adult soft drinks, 1998-2003
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- Figure 14: Main monitored media advertising expenditure on adult soft drinks, by product category, 1998-2002
- Below the line
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- Figure 15: Examples of below-the-line promotion, August/October 2003
- Examples of advertising and promotional support
- The Internet
Distribution
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- On-trade increases in importance
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- Figure 16: UK retail sales of adult soft drinks, by value and type of outlet, 2001 and 2003
The Consumer
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- Growth in penetration
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- Figure 17: Penetration and weight of usage of flavoured water, herbal and premium soft drinks, 1997-2003
- Women particularly important to the market
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- Figure 18: Penetration and weight of usage of flavoured water, herbal and premium soft drinks, by gender, age and socio-economic status, 2003
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- Figure 19: Penetration and weight of usage of flavoured water, herbal and premium soft drinks, by lifestage, presence of children and Mintel's Special Groups, 2003
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- Figure 20: Penetration and weight of usage of flavoured water, herbal and premium soft drinks, by marital status, working status and household size, 2003
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- Figure 21: Penetration and weight of usage of flavoured water, herbal and premium soft drinks, by region, 2003
- One in four bought still fruit drinks in last six months
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- Figure 22: Types of adult soft drinks bought in the last six months, 1999-2003
- Still and fizzy fruit drinks popular among men
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- Figure 23: Types of adult soft drinks bought in the last six months, by gender, age and socio-economic status, November 2003
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- Figure 24: Types of adult soft drinks bought in the last six months, by lifestage, presence of children and Mintel’s Special Groups, November 2003
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- Figure 25: Types of adult soft drinks bought in the last six months, by marital status, working status and household size, November 2003
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- Figure 26: Types of adult soft drinks bought in the last six months, by region and ACORN categories, November 2003
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- Figure 27: Types of adult soft drinks bought in the last six months, by media usage, commercial TV viewing and main supermarket used, November 2003
Consumer Attitudes and Repertoire Purchasing
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- Figure 28: Attitudes towards adult soft drinks, November 2003
- Calorie content is a key factor for women…
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- Figure 29: Attitudes towards adult soft drinks, by gender, age and socio-economic status, November 2003
- …and families
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- Figure 30: Attitudes towards adult soft drinks, by lifestage, presence of children and Mintel’s Special Groups, November 2003
- Avoidance of alcohol and adult soft drinks
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- Figure 31: Attitudes towards adult soft drinks, by marital status, working status and household size, November 2003
- More affluent retirement areas could be key target
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- Figure 32: Attitudes towards adult soft drinks, by region and ACORN categories, November 2003
- Communicating via the mid-market tabloids
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- Figure 33: Attitudes towards adult soft drinks, by media usage, commercial TV viewing and main supermarket used, November 2003
- Usage and attitudes
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- Figure 34: Usage of selected adult soft drinks according to attitude, 2003
- Repertoire purchasing
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- Figure 35: Adult soft drinks repertoire purchasing, by gender, age and socio-economic status, November 2003
- Relative affluence and pre-/no family consumers
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- Figure 36: Adult soft drinks repertoire purchasing, by lifestage, presence of children and Mintel’s Special Groups, November 2003
- Couples buy two or more types
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- Figure 37: Adult soft drinks repertoire purchasing, by marital status, working status and household size, November 2003
- London and the South – home to loyal purchasers
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- Figure 38: Adult soft drinks repertoire purchasing, by region and ACORN categories, November 2003
- A role for the Web?
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- Figure 39: Adult soft drinks repertoire purchasing, by media usage, main supermarket used and commercial TV viewing, November 2003
- Repertoire purchasing and drinks bought
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- Figure 40: Repertoire purchasing and types of adult soft drinks bought, 2003
- Repertoire purchasing and attitudes towards the category
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- Figure 41: Repertoire purchasing and attidudes towards adult soft drinks, 2003
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The Future
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- The market is still young
- The role of NPD
- Consumer education and promotion
- Something new
- The importance of an ageing population
Forecast
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- Volumes to break 1 billion barrier
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- Figure 42: Forecast of the adult soft drinks market, by value, 2003-07
- Figure 43: Forecast of the adult soft drinks market, by volume, 2003-07
- Product development will be expected
- Factors used in the forecast
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