Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- Changing demographics and the impetus for drinking
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- Figure 1: UK adult (18+) population, by age, 1998, 2003 and 2007
- Consumption and expenditure
- What makes people change their drinking habits?
- Buying alcohol
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- Figure 2: On- versus off-trade sales in the total alcoholic drinks market, 1998-2003
- Drinking at home vs drinking out
- The drinking repertoire
- Four types of typical British drinker
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- Figure 3: Drinking typologies, May 2003
- Future developments expected to provide boost for on-trade sales
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- Figure 4: Forecast of the total alcoholic drinks market, at current and constant prices, 2003-07
Market Drivers
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- Demographics
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- Figure 5: Trends and projections in total UK population, by age, 1998-2007
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- Figure 6: Shifts in the UK population, by age band, 1998-2003 and 2003-07
- Economic factors
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- Figure 7: PDI and consumer expenditure, at constant 1998 prices, 1998-2007
- Employment patterns
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- Figure 8: UK employment trends, 1998-2007
- Recommended safe drinking levels
- Drink-driving
- Pub visiting
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- Figure 9: Daytime and evening pub visiting, 2000 and 2002
- Eating out trends
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- Figure 10: Venues eaten in or from which a takeaway has been purchased in the last three months, 2001 and 2003
- UK excise duty and cross-Channel purchasing
Drinking Consumption Trends
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- Figure 11: UK consumer expenditure on alcoholic beverages, at current and constant prices, 1992-2003
- Figure 12: Annual growth in UK consumer expenditure on alcoholic beverages, 1993-2003
- Drinking in and out of the home
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- Figure 13: GB adults’ frequency of consumption of alcoholic beverages in and out of the home, 1996 and 2002
- Shifting consumption patterns – consumer perception
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- Figure 14: Drinking habits in the UK, 2002 and 2003
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- Figure 15: Drinking habits in the UK, by demographic sub-group, lifestage and Mintel’s Special Groups, May 2003
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- Figure 16: Factors affecting drinking habits, 2002 and 2003
- Figure 17: Factors affecting drinking habits, by demographic sub-group, May 2003
- Figure 18: Factors affecting drinking habits, by detailed lifestage, Mintel’s Special Groups and media usage, May 2003
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- Figure 19: Changes in drinking habits, by changes in attitude/status, May 2003
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Market Size and Trends
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- Figure 20: Sales of all alcoholic beverages in the UK on- and off-trade, 1998-2003
- Figure 21: Share of on- and off-trade, 1998 and 2003
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- Figure 22: UK retail value sales of all alcoholic beverages, on- and off-trade, by major product category, 1998-2003
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- Figure 23: UK retail volume sales of all alcoholic beverages, on- and off-trade, by major product category, 1998-2003
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- Figure 24: Change in volume and value growth of all alcoholic beverages, on- and off-trade, by major product category, 1998-2003
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- Figure 25: Estimated percentage split of on- versus off-trade value and volume sales of alcoholic drinks, by category, 2003
- Beer – lager, ales and stout
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- Figure 26: Sales of all beers in the UK, on- and off-trade, 1998-2003
- Lager
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- Figure 27: Sales of lager in the UK, on- and off-trade, 1998-2003
- Bitter and mild
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- Figure 28: Sales of bitter and mild in the UK, on- and off-trade, 1998-2003
- Stout
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- Figure 29: Sales of stout in the UK, on- and off-trade, 1998-2003
- Table wines – red, white and rosé
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- Figure 30: Sales of table wines in the UK, on- and off-trade, 1998-2003
- Whisky
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- Figure 31: Sales of whiskies in the UK, on- and off-trade, 1998-2003
- White spirits
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- Figure 32: Sales of white spirits in the UK, on- and off-trade, 1998-2003
- Cider
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- Figure 33: Sales of cider in the UK, on- and off-trade, 1998-2003
- Flavoured alcoholic beverages
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- Figure 34: Sales of FABs in the UK, on- and off-trade, 1998-2003
- Champagne
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- Figure 35: Sales of champagne in the UK, on- and off-trade, 1998-2003
- Other dark spirits
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- Figure 36: Sales of other dark spirits in the UK, on- and off-trade, 1998-2003
- Alcoholic mixables
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- Figure 37: Sales of alcoholic mixables in the UK, on- and off-trade, 1998-2003
- Sparkling wine
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- Figure 38: Sales of sparkling wine in the UK, on- and off-trade, 1998-2003
- Liqueurs
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- Figure 39: Sales of liqueurs in the UK, on- and off-trade, 1998-2003
- Port
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- Figure 40: Sales of port in the UK, on- and off-trade, 1998-2003
- Sherry
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- Figure 41: Sales of sherry in the UK, on- and off-trade, 1998-2003
- Other fortified wines
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- Figure 42: Sales of other fortified wines in the UK, on- and off-trade, 1998-2003
- Low- and no-alcohol drinks
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- Figure 43: Sales of low- and no-alcohol drinks, on- and off-trade, 1998-2003
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Advertising and Promotion
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- Fluctuating adspend
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- Figure 44: Main monitored media advertising expenditure on alcoholic beverages, 1998-2003*
- Figure 45: Main monitored media advertising expenditure on alcoholic beverages, by major product category, 1998-2002
- Sector analysis
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- Figure 46: Top 25 alcoholic beverage brands for 2002, by main monitored media advertising expenditure*, 1998-2002
- Lager, ales and stouts
- FABs
- Liqueurs and other spirits
- Wine, sparkling wine and champagne
- Whisky
- White and dark spirits
- Sherry, port and other fortified wines
Distribution
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- On-trade
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- Figure 47: Number of licensed premises in the UK, 1997-2003
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- Figure 48: Top ten pub operators, by number of outlets, June 2002
- Off-trade
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- Figure 49: Number of off-licences in the UK, by outlet type, 1999-2003
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- Figure 50: Distribution of all alcoholic beverages in the UK, by volume, 1998-2003
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- Figure 51: Growth in volume distribution of all alcoholic beverages in the UK, by outlet type, 1998-2003
- Lager
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- Figure 52: Distribution of lager in the UK, by volume, 1998-2003
- Bitter, ales and mild
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- Figure 53: Distribution of bitter in the UK, by volume, 1998-2003
- Table wines
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- Figure 54: Distribution of table wines in the UK, by volume, 1998-2003
- Cider
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- Figure 55: Distribution of cider in the UK, by volume, 1998-2003
- Stout
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- Figure 56: Distribution of stout in the UK, by volume, 1998-2003
- FABs
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- Figure 57: Distribution of all FABs in the UK, by volume, 1998-2003
- White spirits
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- Figure 58: Distribution of white spirits in the UK, by volume, 1998-2003
- Whisky
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- Figure 59: Distribution of whiskies in the UK, by volume, 1998-2003
- Sparkling wines
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- Figure 60: Distribution of sparkling wines in the UK, by volume, 1998-2003
- Alcoholic mixables
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- Figure 61: Distribution of alcoholic mixables, by volume, 1998-2003
- Other fortified wines
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- Figure 62: Distribution of other fortified wines in the UK, by volume, 1998-2003
- Other dark spirits
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- Figure 63: Distribution of other dark spirits in the UK, by volume, 1998-2003
- Low- and no-alcohol drinks
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- Figure 64: Distribution of low- and no-alcohol beer, cider and wine in the UK, by volume, 1998-2003
- Champagne
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- Figure 65: Distribution of champagne in the UK, by volume, 1998-2003
- Liqueurs
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- Figure 66: Distribution of liqueurs in the UK, by volume, 1998-2003
- Sherry
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- Figure 67: Distribution of sherry in the UK, by volume, 1998-2003
- Port
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- Figure 68: Distribution of port in the UK, by volume, 1998-2003
- Distribution via the Web
Brand/Manufacturer Shares
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- Lager
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- Figure 69: Sales of lager, by estimated volume manufacturer share, 2000 and 2002
- Table wines
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- Figure 70: Sales of table wines, by estimated value brand share, 2000 and 2002
- Bitter and mild
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- Figure 71: Sales of bitter and mild, by estimated value brand share, 2000 and 2002
- Whiskies
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- Figure 72: Sales of whiskies, by estimated value brand share, 2000 and 2002
- White spirits
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- Figure 73: Sales of white spirits, by estimated value brand share, 2000 and 2002
- Cider
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- Figure 74: Sales of cider, by estimated value brand share, 2000 and 2002
- FABs
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- Figure 75: Sales of FABs, by estimated value brand share, 2000 and 2002
- Stout
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- Figure 76: Sales of stout, by estimated value brand share, 2000 and 2002
- Champagne
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- Figure 77: Sales of champagne, by estimated value brand share, 2000 and 2002
- Other dark spirits
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- Figure 78: Sales of other dark spirits, by estimated value brand share, 2000 and 2002
- Alcoholic mixables
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- Figure 79: Sales of alcoholic mixables, by estimated value brand share, 2000 and 2002
- Sparkling wines
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- Figure 80: Sales of sparkling wines, by estimated value brand share, 2000 and 2002
- Liqueurs
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- Figure 81: Sales of liqueurs, by estimated value brand share, 2000 and 2002
- Port
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- Figure 82: Sales of port, by estimated value brand share, 2000 and 2002
- Sherry
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- Figure 83: Sales of sherry, by estimated value brand share, 2000 and 2002
- Other fortified wines
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- Figure 84: Sales of other fortified wines, by estimated value brand share, 2000 and 2002
- Low- and no-alcohol drinks
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- Figure 85: Sales of low- and no-alcohol beer, by estimated value brand share, 2000 and 2002
Attitudes Towards Alcohol and Drinking
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- Attitudes and perceptions
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- Figure 86: Attitudes towards alcohol, 2002 and 2003
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- Figure 87: Attitudes towards alcohol, by demographic sub-group, lifestage and Mintel’s Special Groups, May 2003
- Alcohol in moderation
- A night out at the pub
- Increased consumption at Christmas
- Appreciation of taste
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- Figure 88: Further attitudes towards alcohol, by demographic sub-group, lifestage and Mintel’s Special Groups, May 2003
- Would pay more for quality
- Quite knowledgeable
- Drinking for health
- Stress relief
- Other responses
- Drinking at home
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- Figure 89: Attitudes towards drinking at home, 2002 and 2003
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- Figure 90: Attitudes towards drinking at home, by demographic sub-group, lifestage and Mintel’s Special Groups, May 2003
- Drink mostly at home
- Entertaining
- Rarely drink at home
- Drink at home with others
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- Figure 91: Further attitudes towards drinking at home, by demographic sub-group, lifestage and Mintel’s Special Groups, May 2003
- Drink at home and elsewhere
- Always have a good supply
- Drink when visiting others
- Drinking with a meal
- Other responses
- Drinking away from home
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- Figure 92: Attitudes towards drinking away from home, 2002 and 2003
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- Figure 93: Attitudes towards drinking away from home, by demographic sub-group, lifestage and Mintel’s Special Groups, May 2003
- Occasionally outside the home
- Mostly or rarely outside the home
- Only at parties or functions
- Other responses
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- Figure 94: Drinking mostly at home and mostly away from home, by socio-economic status and lifestage, May 2003
- Effect of attitudes on consumption patterns
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- Figure 95: Changes in patterns of alcohol consumption, by attitudes towards drinking, May 2003
- Effect of attitudes on reasons for consumption shift
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- Figure 96: Reasons for changing drinking habits, by attitudes towards drinking, May 2003
- Effect of drinking habits at home on shifts in consumption
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- Figure 97: Changes in patterns of alcohol consumption, by drinking habits at home, May 2003
- Effect of drinking habits at home on reasons for changing habits
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- Figure 98: Reasons for changing drinking habits, by drinking habits at home, May 2003
- Effect of drinking habits away from home on shifts in consumption
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- Figure 99: Changes in patterns of alcohol consumption, by attitudes towards drinking away from home, May 2003
- Effect of drinking habits away from home on reasons for changing habits
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- Figure 100: Reasons for changing drinking habits, by attitudes towards drinking other than at home, May 2003
Popular Drinks In Home and Elsewhere
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- Figure 101: Drinks most likely to be taken at home and in the pub, May 2003
- Wine and beer
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- Figure 102: Drinks most likely to be taken at home and in the pub, by demographic sub-group, lifestage and Mintel’s Special Groups, May 2003
- Repertoire drinking
- Repertoire drinking at home
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- Figure 103: Repertoire drinking at home (white wine, red wine, lager, whisky and bitter/ale), May 2003
- Figure 104: Repertoire drinking at home (vodka, sparkling wine/champagne, stout, gin, pre-mixed drinks, sherry), May 2003
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- Figure 105: Repertoire drinking at home (brandy, cream liqueur, white rum and cider), May 2003
- Repertoire drinking in the pub
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- Figure 106: Repertoire drinking in the pub (lager, bitter/ale, white wine, red wine and vodka), May 2003
- Figure 107: Repertoire drinking in the pub (pre-mixed spirit drinks, whisky, gin, stout and cider), May 2003
- Repertoire drinking at home and in the pub
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- Figure 108: Repertoire drinking at home and in the pub (red wine, white wine, lager, whisky and bitter/ale), May 2003
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- Figure 109: Repertoire drinking at home and in the pub (vodka, sparkling wine/champagne, pre-mixed spirit drinks and sherry), May 2003
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Drinking Typologies
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- Figure 110: Drinking typologies, May 2003
- Occasional/non-drinkers (48% of sample)
- Home drinkers (20% of sample)
- Drinking connoisseurs (18% of sample)
- Regular drinkers (15% of sample)
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- Figure 111: Drinking typologies, by demographic sub-group, May 2003
- Shifts in drinking habits
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- Figure 112: Drinking typologies, by changes in drinking habits, May 2003
- Reasons for shifts in drinking habits
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- Figure 113: Drinking clusters, by factors which have affected drinking habits, May 2003
- In-home drinking repertoire
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- Figure 114: Drinking clusters, by in-home drinking repertoire, May 2003
- Pub drinking repertoire
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- Figure 115: Drinking clusters, by pub drinking repertoire, May 2003
- Average number of drinks consumed
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- Figure 116: Drinking typologies, by number of drinks of different type taken at home, May 2003
- Figure 117: Drinking typologies, by number of drinks of different type taken at the pub, May 2003
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The Future
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- The general outlook
- Demographic shifts and the drinking repertoire
- The female factor
- Quality concerns
- Eating and drinking out of home, and the glorious summer of 2003
Forecast
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- Annual growth to remain steady
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- Figure 118: Forecast of the total alcoholic drinks market, 2003-07
- Figure 119: Forecast of the drinks market, by sector, at current prices, 2003-07
- Figure 120: Forecast of the drinks market, by sector, at constant 2003 prices, 2003-07
- Lager
- Wine
- Bitter and mild
- Whisky
- White spirits
- FABs
- Cider
- Stout
- Champagne and other sparkling wine
- Liqueurs
- Alcoholic mixables
- Fortified wine
- Other dark spirits
- Low- and non-alcoholic drinks
- Factors used in the forecast
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