Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Socio-economic group
- ACORN
- Abbreviations
Executive Summary
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- Trading up boosts the market
- Shift towards bracelets and neckwear
- Highly fragmented supply base
- Adspend limited by the nature of the market
- Diversity leads to polarization…
- Fashion and innovation driving growth
- The future
Market Drivers
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- Economic wellbeing
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- PDI and consumer expenditure at constant prices, 1998-2007
- Demographic shifts
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- The UK female adult population, 1998-2007
- Women at work
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- Trends in the number of women in paid employment, 1998-2007
- Socio-economic composition
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- Trends in female adult population, by socio-economic group, 1998-2007
- Fashion over price
- Trends in fashion
- Consumers trading up
- The role of the retailer
- Gifts and seasonality
Market Size and Trends
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- Overall jewellery market difficult to assess
- Overall market size has grown
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- UK retail value sales of all jewellery, 1998-2003
- Product and supply innovation stimulate overall demand
- Overall market split
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- UK retail value sales of all jewellery, by type, 1998-2002
- UK retail value sales of all jewellery, by type, 2002
- UK retail volume and value sales of costume jewellery, 1998-2003
- Average UK prices of costume jewellery, at current prices 1998-2003
- Innovation and fashion key growth drivers
Market Segmentation
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- Volume sales by sector
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- UK retail volume sales of costume jewellery, by type, 2000 and 2002
- UK retail volume sales of costume jewellery, by type, 2002
- UK retail value sales of costume jewellery, by type, 2000 and 2002
- UK retail sales of costume jewellery, by type and average price, 2000 and 2002
- UK retail sales of costume jewellery, by type and average price*, 2002
- Mixing materials adds interest but blurs category lines
The Supply Structure
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- Hallmarking activity in the UK
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- Hallmarking of items of precious metals*, by type, 1998-2002
- Costume jewellery companies and brands
- Swarovski
- Buckley Jewellery
- DCK Concessions
- Other brands
Advertising and Promotion
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- Above-the-line spend
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- Main monitored advertising expenditure on jewellery, by type, 1998-2003
- Main advertisers
- Point-of-sale presence important
- The power of PR
Distribution
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- Department stores lead distribution
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- UK retail sales of costume jewellery, by type of outlet, 2000 and 2002
- Department stores in detail
- Accessory and fashion retailers
- Jewellery retailers
- Variety stores
- Mail order, the Internet and others
The Consumer
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- Underlining the importance of gifting and impulse purchasing
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- Reasons for buying costume jewellery, April 2003
- Reasons for buying costume jewellery, April 2003
- Top four purchase reasons, and non-buyers, in detail
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- Reasons for buying costume jewellery, by demographic sub-group, April 2003
- Reasons for buying costume jewellery, by lifestage and Mintel’s Special Groups, April 2003
- Reasons for buying costume jewellery, by region and ACORN categories, April 2003
- Reasons for buying costume jewellery, by media use, April 2003
- Party purchase and holiday habits in detail
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- Further reasons for buying costume jewellery, by demographic sub-group, April 2003
- Further reasons for buying costume jewellery, by lifestage and Mintel’s Special Groups, April 2003
- Further reasons for buying costume jewellery, by region and ACORN categories, April 2003
- Further reasons for buying costume jewellery, by media use, April 2003
- Consumer typologies
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- Costume jewellery consumer typologies, April 2003
- Consumer types, by demographic sub-group, April 2003
- Consumer types, by lifestage and Mintel’s Special Groups, April 2003
- Consumer types, by region and ACORN categories, April 2003
- Consumer types, by media use, April 2003
- Purchasing reasons of Mintel’s exclusive consumer groups
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- Consumer types, by reasons for buying costume jewellery, April 2003
- Consumer types, by reasons for buying costume jewellery, indexed, April 2003
The Consumer: Attitudes Towards Jewellery
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- General attitudes towards costume jewellery
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- Attitudes towards costume jewellery, 2001 and 2003
- Attitudes related to usage occasion, favourites and gifts
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- Selected positive attitudes towards costume jewellery, by demographic sub-group, April 2003
- Selected positive attitudes towards costume jewellery, by lifestage and Mintel’s Special Groups, April 2003
- Selected positive attitudes towards costume jewellery, by region and ACORN categories, April 2003
- Selected positive attitudes towards costume jewellery, by media use, April 2003
- Variety and fashion attitudes in detail
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- Further selected positive attitudes towards costume jewellery, by demographic sub-group, April 2003
- Further selected positive attitudes towards costume jewellery, by lifestage and Mintel’s Special Groups, April 2003
- Further selected positive attitudes towards costume jewellery, by region and ACORN categories, April 2003
- Further selected positive attitudes towards costume jewellery, by media use, April 2003
- Neutral and negative attitudes in focus
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- Negative or neutral attitudes towards costume jewellery, by demographic sub-group, April 2003
- Negative or neutral attitudes towards costume jewellery, by lifestage and Mintel’s Special Groups, April 2003
- Negative or neutral attitudes towards costume jewellery, by region and ACORN categories, April 2003
- Negative or neutral attitudes towards costume jewellery, by media use, April 2003
The Future
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- Design stimulating interest
- Demographic trends help the market
- Possible danger for the middle market
- Consumers treating themselves…
- An unclear division?
- Casting a wider net
Forecast
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- A period of strong expansion
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- Forecast of the UK costume jewellery market, 2003-07
- Products for all tastes and budgets
- Continued innovation fuels demand
- Seasonality remains a feature of this market
- Factors incorporated in the forecast
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