Table of Contents
Introduction & Abbreviations
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- OTHER RELEVANT REPORTS
- DEFINITION
- ABBREVIATIONS & TERMS
- Abbreviations
- Terms
Executive Summary
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- DIGITAL SERVICES EXPAND MARKET
- A WEALTH-DRIVEN MARKET
- SATELLITE SERVICE ENCROACHES ON CABLE SUBSCRIPTIONS
- EXPENDITURE ON PROGRAMMING RISING
- ADVERTISING BY OPERATORS INCREASING
- NUMEROUS CABLE PROVIDERS BUT ONLY TWO DBS PROVIDERS
- A NATION OF PAY-TELEVISION SUBSCRIBERS
- DIGITAL SERVICES TO INCREASE INDUSTRY REVENUE
Market Drivers
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- DISPOSABLE INCOME
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- Figure 1 PDI, at current and constant values, 1997-2002
- Figure 2 Cable/satellite service in household, by household income, June 2003-May 2003“Does your household subscribe to cable television? Does your household have a satellite dish or disc that provides television programming directly from a satellite?”Base: 20,802 adults aged 18+
- NUMBER OF HOUSEHOLDS
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- Figure 3 Numbers of households, 1997-2007
- CONTENT
- Programming expenses rise
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- Figure 4 Basic cable network** programming expenses, 1998-2003
- Increase in number of channels
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- Figure 5 Number of pay-television channels, 1997-2002
- Competition for Entertainment Time
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- Figure 6 Household annual hours spent with filmed entertainment and competing media, 1998-2002
- Quality of content
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- Figure 7 Emmy Awards received by cable channels, 1990-2002
- SPECIAL INTEREST PROGRAMMING
- Sports programming
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- Figure 8 Sports programming viewership, 2001-03
- Spanish-language and foreign programming
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- Figure 9 Number of U.S residents speaking a foreign language at home, 1998-2000
- CONSUMER LIFESTYLE
Market Size & Trends
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- MARKET SIZE
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- Figure 10 Pay-television subscription units 1998-2003
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- Figure 11 Combined revenue of cable and satellite providers, 1998-2003
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- Figure 12 Average monthly cost of basic cable service, at current and constant prices, 1998-2003
- INTERNET AND TELEPHONY SERVICE
- DIGITAL SERVICE
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- Figure 13 Digital cable subscribers, % share of cable subscriptions, 1998-2003
- DVR (Digital Video Recording)
- VOD (Video on demand)
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- Figure 14 VOD access, 2000-03
- HDTV (High-definition television)
Market Segmentation
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- INTRODUCTION
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- Figure 15 Subscriptions to pay television, by type of product, 2001 and 2003
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- Figure 16 Pay-television revenue, by type of service, 2001 and 2003
- CABLE
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- Figure 17 Cable subscribers, 1998-2003
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- Figure 18 Revenue from cable service, at current and constant prices, 1998-2003
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- Graph 1 Revenue from cable service, by premium, basic and other, 1998-2003
- Basic Cable
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- Figure 19 Revenue from basic cable service, at current and constant prices, 1998-2003
- Premium Cable
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- Figure 20 Revenue from premium cable service, at current and constant prices, 1998-2003
- Other Cable Revenues
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- Figure 21 Revenue from cable service* other than monthly video subscriptions, at current and constant prices, 1998-2003
- DIRECT BROADCAST SATELLITE
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- Figure 22 DBS subscribers, 1998-2003
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- Figure 23 Revenue from DTH satellite services**, at current and constant prices, 1998-2003
- OTHER SUBSCRIPTION FORMATS
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- Figure 24 Non-DBS, non-cable subscriptions, 1998-2003
Supply Structure
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- OVERVIEW
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- Figure 25 MVPD non-premium network revenue from advertising, at current and constant prices, 1998-2003
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- Figure 26 MVPD non-premium network revenue from licensing, at current and constant prices, 1998-2003
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- Graph 2 MVPD non-premium network revenue from advertising and licensing, 1998-2003
- Figure 27 Cable networks, by number of subscribing households, 2003
- VIEWERSHIP
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- Figure 28 Content viewed in last week, June 2003-May 2003Base: 20,802 adults aged 18+
Advertising & Promotion
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- INTRODUCTION
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- Figure 29 Cable and satellite television services: advertising in the US, 2001 and 2002
- MVPD COMPANY ACTIVITY
- DirecTV
- Time Warner Cable
- Dish
- Comcast
- Adelphia Communications
- Charter Communications
- CABLE NETWORK ADVERTISING
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- Figure 30 Cable network advertising in the US, 2001 and 2002
Retail Distribution
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- OVERVIEW
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- Figure 31 Top Pay-television providers, 2001-03
- COMPANY PROFILES
- Comcast
- DirecTV
- Time Warner Cable
- Dish Network
- Charter Communications
- Cox
- Adelphia
The consumer
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- INTRODUCTION
- CABLE & SATELLITE HOUSEHOLDS
- Ownership
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- Figure 32 Cable/satellite service in household, June 2003-May 2003Base: 20,802 adults aged 18+
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- Figure 33 Cable/satellite service in household, by household income, June 2003-May 2003“Does your household subscribe to cable television? Does your household have a satellite dish or disc that provides television programming directly from a satellite?”Base: 20,802 adults aged 18+
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- Figure 34 Cable/satellite service in household, by number of people in household, June 2003-May 2003“Does your household subscribe to cable television? Does your household have a satellite dish or disc that provides television programming directly from a satellite?”Base: 20,802 adults aged 18+
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- Figure 35 Cable/satellite service in household, by race/ethnicity, June 2003-May 2003“Does your household subscribe to cable television? Does your household have a satellite dish or disc that provides television programming directly from a satellite?”Base: 20,802 adults aged 18+
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- Figure 36 Cable/satellite service in household, by county size, June 2003-May 2003“Does your household subscribe to cable television? Does your household have a satellite dish or disc that provides television programming directly from a satellite?”Base: 20,802 adults aged 18+
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- Figure 37 Cable/satellite service in household, by Internet usage and cable modem access, June 2003-May 2003“Does your household subscribe to cable television? Does your household have a satellite dish or disc that provides television programming directly from a satellite?”Base: 20,802 adults aged 18+
- Cable subscriptions/digital cable
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- Figure 38 Digital cable in household, by region, June 2003-May 2003“Does your household subscribe to digital cable television?”Base: 12,977 adults aged 18+ in households with cable service
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- Figure 39 Digital cable in household, by race/ethnicity, June 2003-May 2003“Does your household subscribe to digital cable television?”Base: 12,977 adults aged 18+ in households with cable service
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- Figure 40 Digital cable in household, by household income, June 2003-May 2003“Does your household subscribe to digital cable television?”Base: 12,977 adults aged 18+ in households with cable service
- PREMIUM CHANNELS & PAY PER VIEW
- Usage/ownership of premium channel & pay per view
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- Figure 41 Premium channels and pay-per-view access, June 2003-May 2003“Does your household receive premium channels?Does your household have access to pay-per-view television?”Base: 16,715 adults aged 18+ in households with cable/satellite subscription
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- Figure 42 Premium channels and pay-per-view access, by age of head of household, June 2003-May 2003“Does your household receive premium channels?Does your household have access to pay-per-view television?”Base: 16,715 adults aged 18+ in households with cable/satellite subscription
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- Figure 43 Premium channels and pay-per-view access, by race/ethnicity, June 2003-May 2003“Does your household receive premium channels?Does your household have access to pay-per-view television?”Base: 16,715 adults aged 18+ in households with cable/satellite subscription
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- Figure 44 Premium channels and pay-per-view access, by household income, June 2003-May 2003“Does your household receive premium channels?Does your household have access to pay-per-view television?”Base: 16,715 adults aged 18+ in households with cable/satellite subscription
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- Figure 45 Premium channels and pay-per-view access, cross-tabulated by cable/satellite service in household, June 2003-May 2003“Does your household receive premium channels?Does your household have access to pay-per-view television?”Base: 16,715 adults aged 18+ in households with cable/satellite subscription
- Pay-per-view usage
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- Figure 46 Number of times pay per view watched in the last 12 months, June 2003-May 2003Base: 9,174 adults aged 18+ in households with access to pay-per-view channels
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- Figure 47 Number of times pay per view watched in the last 12 months, June 2003-May 2003Base: 9,174 adults aged 18+ in households with access to pay-per-view channels
- Pay-per-view content viewed
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- Figure 48 PPV content viewed, June 2003-May 2003Base: 3,820 adults aged 18+ where member of household viewed pay-per-view television
- AVERAGE BILLS
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- Figure 49 Average monthly bill for cable/satellite service, August 2003Base: 877 respondents aged 18+ who have cable/satellite dish
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- Figure 50 Average monthly bill for cable/satellite service, by household income, August 2003“What is your average monthly bill for cable/satellite service?”Base: 877 respondents aged 18+ who have cable/satellite dish
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- Figure 51 Average monthly bill for cable/satellite service, by type of pay-TV access, August 2003“What is your average monthly bill for cable/satellite service?”Base: 877 respondents aged 18+ who have cable/satellite dish
- OPINIONS ON HABITS AND PROGRAMMING
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- Figure 52 Opinions on television/cable, June 2003-May 2003Base: 20,802 adults aged 18+
- Opinions of Cable Subscribers
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- Figure 53 Cable users: opinion statements, August 2003
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- Figure 54 Cable users: opinion statements, by average monthly bill, August 2003
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- Figure 55 Cable users: opinion statements, cross-tabulated by whether respondents would change to satellite service, August 2003
- Opinions of Satellite Users
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- Figure 56 Satellite users: opinion statements, August 2003
- CONCLUSIONS
Future & Forecast
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- FUTURE TRENDS
- Limited Differentiation Between Delivery Segments
- Consumers to Benefit if Price IS Only Point Of Difference
- Broadcast Television To Become More Competitive
- Near-Term Impacts of Infrastructure Upgrades
- Long-Term Impacts of Infrastructure Upgrades
- In the long term, the transition to digital services presents obstacles to MVPDs.
- MARKET FORECAST
- Overview
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- Figure 57 Forecast of combined revenue of cable and satellite service providers, at current and constant prices, 2003-08
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- Graph 3 Forecast revenue for cable and satellite service providers, 2003-08
- Cable Service Providers
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- Figure 58 Forecast of revenue of cable service providers, at current and constant prices, 2003-08
- DTH Satellite Service Providers
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- Figure 59 Forecast of revenue of DTH satellite service providers, at current and constant prices, 2003-08
- Forecast Factors
Appendix: Trade Associations
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