Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Abbreviations
Executive Summary
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- Health and availability drive category
- Plenty of room for growth
- Variety the key to continued expansion
- Water water everywhere
- More consolidation ahead
- Television advertising pays dividends
- UK still not drinking enough
- Nation’s health will remain government priority
Market Drivers
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- Seasonality
- Improved availability
- Attitudes towards tap water
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- Attitudes towards the quality of tap water, by country, 2002
- Health concerns
- Continental travel
- The economy and PDI
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- PDI and consumer expenditure, at constant 1998 prices, 1998-2007
- Children and teenagers
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- Trends and projections in total UK population, by age group, 1998-2006
- Fashion
- Siege mentality
Market Size and Trends
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- Water in the wider soft drinks context
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- UK retail sales of soft drinks, by value and volume, 1998-2002
- Bottled water – volumes rising
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- UK retail sales of bottled water, by volume and average price, 1998-2003
- UK retail value sales of bottled water, 1998-2003
Market Segmentation
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- UK retail volume sales of bottled water, by type of source, 2001 and 2003
- UK retail value sales of bottled water, by type of source, 2001 and 2003
- Average retail prices of bottled water, by type of source, 2001 and 2003
- UK retail value sales of bottled water, by carbonation, 2001 and 2003
- Average retail prices of bottled water, by carbonation, 2001 and 2003
- Flavoured waters
- Organic water
- Kids
- Others
- Packaging
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- Bottled water volumes, by packaging type, 2000 and 2003
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The Supply Structure
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- Estimated UK bottled water brand shares*, by volume and value, 2003
- Brand shares – still water
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- Still water brand shares*, by volume, 2001 and 2003
- Still water brand shares*, by value, 2001 and 2003
- Brand shares – sparkling water
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- Sparkling water brand shares*, by volume, 2001 and 2003
- Sparkling water brand shares*, by value, 2001 and 2003
- Companies and brands
- Mondial Wines Ltd
- Silver Spring
- Others
- Own-label
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Advertising and Promotion
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- Above-the-line spend rising
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- Main monitored media advertising expenditure on bottled water, 1998-2003
- Spend centred around summer and sport
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- Main monitored media advertising expenditure on bottled water, by quarter, 2000-02
- Television is top choice
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- Main monitored media advertising expenditure on bottled water, by media type, 2000-02
- Targeting teens and character merchandising
- Industry initiatives
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- Main monitored media advertising expenditure on bottled water, by the major suppliers, 2000-02
- Others
Distribution
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- Any place, any time
- On-trade developments
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- UK retail sales of bottled water, by outlet type, 2001 and 2003
- Average retail prices of bottled water, by outlet type, 2001 and 2003
- UK retail volume sales of bottled water, by outlet, 2001 and 2003
- Vending machines
- The Internet
New Product Development
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- Child appeal
- Active marketing
- Targeting younger consumers
- Celebrity and premium
- Beneficial aspects
- Novel concept
- New product briefs
- June 2003
- May 2003
- April 2003
- February 2003
- January 2003
- November 2002
- October 2002
- September 2002
- August 2002
The Consumer
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- Pan-European overview
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- Pan-european consumption of bottled water, by type and weight of usage, 2002
- GB usage of bottled mineral water and flavoured water, by demographic sub-group, 2002
- Bottled water drinkers – weight of usage
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- Weight of usage of bottled mineral water in Great Britain, by demographic sub-group, 2002
- Flavoured water drinkers – weight of usage
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- Weight of usage of flavoured water in Great Britain, by demographic sub-group, 2002
- Sparkling versus still
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- Types of bottled mineral water used most often in Great Britain, by demographic sub-group, 2002
- Format preferences
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- Types of bottled mineral water used (any) in Great Britain, by demographic sub-group, 2002
- Consumer opinions of tap water
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- Attitudes towards tap water in Great Britain, by demographic sub-group, 2002
- Exclusive consumer research
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- Factors considered when buying bottled water, 1999-2003
The Future
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- Greater focus on environmental concerns
- Bottled water going global
- Near waters
- Continued emphasis on education
- Drink-drive limit to come down?
- Functional soft drinks
- More exotic flavours
- Health still a major concern
Forecast
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- Sights set high
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- Forecast of UK bottled water market, value and volume, 2003-07
- Heading for 4 billion litres
- Value rises more modestly
- Bottled water to take sales from some other soft drinks sectors
- Older consumer profile opens up path for functional waters
- Factors used to forecast
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