Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Executive Summary
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- Snacking reshapes the category
- Strong growth
- Rice leads the way
- Supply dominated by leading brands
- Concentration of support
- Multiple grocer strength continues
- Consumer measures…room for improvement
- The future holds many opportunities
Market Drivers
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- Snacking trends poised to affect the market
- Children drive biscuit purchases
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- Changes in the UK child population, by gender and age, 1998 and 2003
- Consumers trading up
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- PDI and consumer expenditure at constant prices, 1998-2007
- Cheese and wine
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- Indexed UK retail volume sales of wine and cheese, 1998-2003
- Individual packs widen eating occasions
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- Trends in UK household size, 1998-2007
Market Size and Trends
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- Overall biscuits market showing growth
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- UK retail value sales of sweet and non-sweet biscuits, 1998-2003
- Non-sweet biscuits gaining ground
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- UK retail value sales of sweet and non-sweet biscuits, by sector, 1998-2002
- Non-sweet biscuits – consistent sales performance
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- UK retail sales of non-sweet biscuits, 1998-2003
- All sectors are go
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- UK retail sales of non-sweet biscuits, by sector, 2001 and 2003
- NPD boots interest
- More exotic flavours
- New initiatives stimulate interest
Market Segmentation
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- Indexed UK retail value sales of non-sweet biscuits, by sector, 1998-2003
- Crackers and crispbread – rice steals the show
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- UK retail sales of crackers and crispbread, 1998-2003
- Savoury biscuits – growth despite no major activity
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- UK retail sales of savoury biscuits, 1998-2003
- Mini snacks – battling it out in snack heartland
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- UK retail sales of mini savoury snack biscuits, 1998-2003
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The Supply Structure
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- Manufacturer and brand shares
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- Manufacturers' branded shares of UK retail value sales of non-sweet biscuits, 2001 and 2003
- Estimated brand shares in the UK retail non-sweet biscuits market, by value, 2003
- Jacob’s Bakery
- McVitie’s
- The Ryvita Company Limited
- Quaker
- Burton’s Foods
- Nutrition Point
- Paterson-Arran
- Rakusen’s Limited
- Simmers of Edinburgh Ltd
- Others
New Product Trends
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- Cracker and crispbreads see innovations
- Rice-based products doing well
- Baked snack positioning
- Packaging gets big
- Low-fat targeting men
- Health specific claims more common
- Bread-based products capitalise on ‘not fried’ positioning
- Organic
- Box selections
- New product briefs
- October 2003
- September 2003
- August 2003
Advertising and Promotion
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- Above-the-line spend fluctuates upwards
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- Main monitored media advertising expenditure on non-sweet biscuits, 1998-2003
- Spend by brand
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- Main monitored advertising expenditure on non-sweet biscuits, by top-spending brands, 1998-2002
- Thai Bites the focus for Jacob’s
- Fluctuating support at McVitie’s
- Quaker crashes into the market
- Smaller manufacturers make themselves heard
- Below-the-line promotions
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- Selected below-the-line promotions run on non-sweet biscuits, 2003
Distribution
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- Multiple grocers still dominate
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- UK value retail sales of non-sweet biscuits, by outlet type, 2001 and 2003
- In-store positioning within the multiples
- Independents set the future
The Consumer
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- Overall penetration of non-sweet biscuits
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- Household penetration of savoury biscuits, by weight of usage, 2003
- Consumers cutting down
- Types of biscuit purchased
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- Non-sweet biscuits purchased by consumers in the three months prior to survey, by type, May/June 2003
- Most popular products in detail
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- Most popular types of savoury biscuit purchased, by gender, age and socio-economic status, May/June 2003
- Most popular types of savoury biscuit purchased, by lifestage, presence of children and Mintel's Special Groups, May/June 2003
- Most popular types of savoury biscuit purchased, by working status and houeshold size, May/June 2003
- Most popular types of savoury biscuit purchased, by region and ACORN categories, May/June 2003
- Most popular types of savoury biscuit purchased, by media and supermarket usage, May/June 2003
- Further types in detail
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- Further types of savoury biscuit purchased and non-purchasers, by gender, age and socio-economic status, May/June 2003
- Further types of savoury biscuit purchased and non-purchasers, by region and ACORN categories, May/June 2003
- Further types of savoury biscuit purchased and non-purchasers, by media and supermarket usage, May/June 2003
Consumer Attitudes and Typologies
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- Multiple purchasing of non-sweet biscuit products
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- Consumer purchasing of non-sweet biscuits, by the number of types purchased, May/June 2003
- Weight of purchase of savoury biscuits, by age, gender and socio-economic status, May/June 2003
- Weight of purchase of savoury biscuits, by lifestage, presence of children and Mintel’s Special Groups, May/June 2003
- Weight of purchase of savoury biscuits, by working status and household size, May/June 2003
- Weight of purchase of savoury biscuits, by region and ACORN categories, May/June 2003
- Weight of purchase of savoury biscuits, by media and supermarket usage, May/June 2003
- Overall attitudes towards biscuits and savoury biscuits
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- Consumer attitudes towards savoury biscuits and biscuits in general, May/June 2003
- Attitudes towards savoury biscuits in more detail
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- Consumer attitudes towards savoury biscuits, by gender, age and socio-economic status, May/June 2003
- Consumer attitudes towards savoury biscuits, by lifestage, presence of children and Mintel's Special Groups, May/June 2003
- Consumer attitudes towards savoury biscuits, by working status and household size, May/June 2003
- Consumer attitudes towards savoury biscuits, by region and ACORN categories, May/June 2003
- Consumer attitudes towards savoury biscuits, by media and supermarket usage, May/June 2003
- General attitudes towards biscuits in detail
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- General consumer attitudes towards biscuits, by gender, age and socio-economic status, May/June 2003
- General consumer attitudes towards biscuits, by lifestage, presence of children and Mintel's Special Groups, May/June 2003
- General consumer attitudes towards biscuits, by working status and household size, May/June 2003
- General consumer attitudes towards biscuits, by region and ACORN categories, May/June 2003
- General consumer attitudes towards biscuits, by media and supermarket usage, May/June 2003
- Consumer typologies
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- Mintel’s exclusively identified consumer typologies in the biscuits market, May/June 2003
- Occasional buyers (37% of sample)
- Sweet tooths (28% of sample)
- Biscuit munchers (13% of sample)
- Habitual buyers (22% of sample)
- Consumer typologies in more detail
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- Mintel’s exclusively identified consumer typologies in the biscuits market, by gender, age and socio-economic status, May/June 2003
- Mintel’s exclusively identified consumer typologies in the biscuits market, by lifestage, presence of children and Mintel’s Special Groups, May/June 2003
- Mintel’s exclusively identified consumer typologies in the non-sweet biscuits market, by working status and household size, May/June 2003
- Mintel’s exclusively identified consumer typologies in the biscuits market, by region and ACORN categories, May/June 2003
- Mintel’s exclusively identified consumer typologies in the non-sweet biscuits market, by media and supermarket usage, May/June 2003
- The products the consumer typologies purchase
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- Mintel’s exclusively identified consumer typologies in the biscuits market, by the types of savoury biscuits purchased, May/June 2003
The Future
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- The market will change
- Children and lunchboxes
- Miniaturisation aids snacking
- Packaging developments to aid snacking
- Sharing occasions provide potential
- Specialist dietary needs likely to grow
Forecast
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- Forecast of the non-sweet biscuits market, 2003-07
- Lagging behind sweet biscuits
- Crackers and crispbread to drive growth
- Mini savoury catching up to savoury
- Factors used in forecast
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