Table of Contents
Overview
The Big Stories
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- Nutrition and diet programs have influenced new functional product innovations
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- Figure 1: Types of diets and tools currently used for dieting, US, July 2015
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- Figure 2: Attributes of effective diet plans, US, June 2016
- Naturalness and functional effectiveness fuel sports and performance nutrition products
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- Figure 3: Opinions toward nutritional and performance drinks - Agree, US, February 2015
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- Figure 4: Performance nutrition food, drink, and vitamins and dietary supplement launches, top 10 claims, global, 2014 – 16
- Sensory characteristics of food are linked to better health and nutrition
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- Figure 5: Attitudes towards consumption of food and drink, select European markets, 2016 - Q4
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- Figure 6: Top five textures in global food and drink product launches with high satiety claim, 2016
Notable Products
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- “Strong is the new skinny” open new doors for women-specific muscle/weight-gain products
- Muscle/weight gain products for women
- Religion and alternative medicine present a holistic approach for health and well-being
- Functional products that originated from religion and alternative medicines
- Snack-attack: Micro portions could be the next phase of ‘healthy snacking’
- Micro-portioned snacks
- Health and beauty supplement containing plant-based ‘Superfoods’ support consumers’ top health concerns
- Health and beauty supplement containing ‘Superfoods’
Looking to the Future
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- 'Consumption with a purpose' concept will continuously add value in product innovations
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- Figure 7: Consumers who agree that the health-promoting benefits of natural foods (e.g. fruits and vegetables) are preferable to the added benefits of functional foods, selected European countries, 2016
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- Figure 8: Global food, drink, and VMS launch, selected better-for-you claims, 2013- 16
- Personalized nutrition approach could manage diabetes, according to a study
- Vegan and vegetarian claims in supplements will continue to soar
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- Figure 9: Purchase influencers of VMS, US, June 2016
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- Figure 10: Global vitamin and dietary supplement launches with vegan or vegetarian claims, 2013 -16
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- Figure 11: Global vegan and vegetarian VMS launches, % by selected claims, 2013 -16
The Analyst’s View
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