Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Casino expenditure switches from red to black
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- Figure 1: Consumer expenditure in UK casinos, 2011/12-2021/22
- Bingo spending gets a bounce
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- Figure 2: Consumer expenditure in UK bingo clubs, 2011-21
- Machines gain ground in the spending mix
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- Figure 3: Consumer expenditure in UK casinos and bingo clubs, by segment, 2016
- Stakes and prizes review presents opportunities and threats
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- Figure 4: Average number of gaming machines in casinos and on licensed bingo premises*, 2013/14-2015/16
- The consumer
- ‘Little and often’ – Smaller casinos seek more regular customers
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- Figure 5: Casino visiting habits, January 2017
- Casinos can double down on authenticity at the tables
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- Figure 6: Casino activities participated in, January 2017
- Generations bond over bingo
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- Figure 7: Bingo club visiting habits, January 2017
- Bingo demographics still daunted by digital
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- Figure 8: Bingo club activities participated in, January 2017
- Players prefer to mute their mobiles
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- Figure 9: Interest in casino- or bingo-related mobile activities, January 2017
- What we think
Issues and Insights
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- Could a single point of differentiation help casinos fight on two fronts?
- The facts
- The implications
- How can bingo clubs tune occasional players to higher frequencies?
- The facts
- The implications
The Market – What You Need to Know
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- Casino crowd spends more freely
- Bingo revenues (briefly) defy admissions decline
- Machines make ground across the board
- Brexit shaping the mood of the bingo people?
Market Size and Forecast – Casinos
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- Freer spending opens door for value growth
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- Figure 10: Consumer expenditure in UK casinos, 2011/12-2021/22
- Admissions slip back despite key new opening
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- Figure 11: Casino admissions, 2011/12-2015/16
- Forecast
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- Figure 12: Forecast of consumer expenditure in UK casinos, 2011/12-2021/22
- Forecast methodology
Market Size and Forecast – Bingo
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- Brexit vote offers short-term fix
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- Figure 13: Consumer expenditure in UK bingo clubs, 2011-21
- Admissions still on the slide
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- Figure 14: Bingo club admissions, 2012-16
- Forecast
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- Figure 15: Consumer expenditure in UK bingo clubs, 2011-21
- Forecast methodology
Segment Performance
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- Machines make ground as casino games suffer losing streak
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- Figure 16: Consumer expenditure in UK casinos, by segment, 2015/16
- Bingo games now only half the story for clubs
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- Figure 17: Consumer expenditure in UK bingo clubs, by segment, 2016
Market Drivers
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- Casino development on the rise, while bingo clubs diversify
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- Figure 18: Active licensed casino and bingo club numbers, 2012-16
- Spectre of inflation stalks recovery
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- Figure 19: Changes in financial wellbeing, August 2016
- Potential machines crackdown has positive and negative spin-offs
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- Figure 20: Venues used by clients of the GamCare problem gambling service, 2015/16
- Slots ambitions limited by law
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- Figure 21: Gaming machines in casinos and licensed bingo premises*, 2013/14-2015/16
- Venue technologies to remain remote from online
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- Figure 22: Rank Group casino and bingo club customers also playing with the brand online, 2014/15 and 2015/16
Key Players – What You Need to Know
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- Councils resist new bingo rollout
- Two pairs hold strongest hands
- First large casinos come of age
- Smartphone guides cut through casino complexities
Market Share
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- Leading pair retain strong hand
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- Figure 23: Leading UK casino operators, by number of venues, February 2017
- Top two out on their own
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- Figure 24: Leading UK bingo club operators, by number of venues, February 2017
Launch Activity and Innovation
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- Planners slow Rank’s new bingo rollout
- First ‘racino’ under starter’s orders
- Bingo membership goes mobile
- Doors open on fourth large casino
- Mobile app slots in another piece of the gaming puzzle
- Online roulette – Live from Lola’s
- High rollers have had their chips
Brand Communication and Promotion
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- Casinos cut back and look beyond the mainstream
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- Figure 25: Main monitored media advertising expenditure of UK casino operators, 2014-16
- Bingo brands offer mixed reviews of television
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- Figure 26: Main monitored media advertising expenditure of UK bingo club operators, 2014-16
Companies, Brands and Products – Casinos
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- Grosvenor Casinos
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- Figure 27: Grosvenor Casinos KPIs, 2015 and 2016
- Genting UK
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- Figure 28: Genting UK KPIs, 2014 and 2015
- Caesars Entertainment UK
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- Figure 29: Caesars Entertainment UK KPIs, 2014 and 2015
- Aspers
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- Figure 30: Aspers KPIs, 2015 and 2016
Companies, Brands and Products – Bingo
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- Gala Bingo
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- Figure 31: Gala Bingo KPIs, 2014 and 2015
- Mecca Bingo
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- Figure 32: Mecca Bingo KPIs, 2015 and 2016
- Majestic Bingo
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- Figure 33: Majestic Bingo financials, 2014 and 2015
- Carlton Clubs
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- Figure 34: Carlton Clubs financials, 2015 and 2016
The Consumer – What You Need to Know
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- ‘Little and often’ – Smaller casinos seek more regular customers
- Casinos can double down on authenticity at the tables
- Generations bond over bingo
- Bingo demographics still daunted by digital
- Players prefer to mute their mobiles in casinos and clubs
Casino Visiting
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- Can smaller venues foster more regular routines?
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- Figure 35: Casino visiting habits, December 2014-January 2017
- Younger generation connects with the offline casino
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- Figure 36: Casino visiting habits among 18-24-year-olds, December 2014-January 2017
Casino Activities
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- Differentiate on dining or double down at the table
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- Figure 37: Casino activities participated in, January 2017
Bingo Club Visiting
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- Generations can bond around bingo
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- Figure 38: Bingo club visiting habits, December 2014-January 2017
- Student segment not to be discounted
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- Figure 39: Agreement with the statement “I have never been to bingo but might go in future”, by gender and age, January 2017
Bingo Club Activities
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- Electronic games on wrong side of digital divide
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- Figure 40: Bingo club activities participated in, January 2017
Mobile Devices in Casinos and Bingo Clubs
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- Players prefer their gaming analogue
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- Figure 41: Interest in casino- or bingo-related mobile activities, January 2017
- Casino apps bridge potential players’ knowledge gap
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- Figure 42: Interest in casino-related mobile activities, January 2017
- Eat, drink, play – Mobile attracts a new bingo crowd
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- Figure 43: Interest in bingo-related mobile activities, January 2017
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 44: Forecast of consumer expenditure in UK casinos, 2016/17-2021/22
- Figure 45: Forecast of consumer expenditure in UK bingo clubs, 2016-21
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