Table of Contents
Overview
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- Figure 1: Juice, fastest/slowest growing markets, retail market volume, past 5 years
- Figure 2: Juice and juice drinks, new product launches, top five countries, 2016
- Figure 3: Juice and juice drinks, new product launches, by sub-category, 2016
- Figure 4: Juice and juice drinks, global market performance
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The Big Stories
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- Clean label claims highlight 2016 introductions
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- Figure 5: Juice and juice drink introductions, by claim category, global, 2015-16
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- Figure 6: Attitudes towards healthy lifestyles ("I would never buy food that has been genetically modified"), selected European markets, Q4 2016
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- Figure 7: Purchase triggers for juice, China, May 2016
- Cold pressed continues to grow and evolve
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- Figure 8: Perceptions of juice and juice drinks based on retail placement, US, July 2016
- Sugar concerns continue to challenge the category
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- Figure 9: Attitudes towards juice, by demographics, Canada, September 2016
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- Figure 10: Leading countries for sugar reduction in nectar and fruit/flavored still drink introductions, average sugars (g per 100ml), global, 2014-16
- Figure 11: Qualities associated with fruit juice, juice drinks and smoothies, UK, September 2016
Notable Products
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- PepsiCo lends big name support to probiotic juices
- Tropicana probiotic juices in the US
- Vegan and vegetarian are some of the fastest growing juice claims
- Juice introductions play up their plant connections
- Melon becomes a headline flavor in 2016
- Melon takes on more traditional juice flavors
Looking to the Future
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- Juice can benefit from “Power to the Plants” trend
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- Figure 12: Juice and juice drink introductions, by selected “suitable for” claims, global, 2016
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- Figure 13: Diet plan perceptions, US, June 2016
- Figure 14: Attitudes toward diet, selected European markets, Q3 2016
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- Figure 15: Selected important factors for achieving a healthy diet, China, January 2016
- Juice brands highlight food waste reduction efforts
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- Figure 16: Grocery shopping habits ("I don't always take advantage of special offers to avoid throwing things away"), selected European markets, Q4 2016
- Rethinking juice’s role at breakfast
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- Figure 17: Attitudes towards breakfast, by gender and age, Canada, May 2016
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- Figure 18: Important nutrition claims when buying breakfast foods, US, May 2016
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- Figure 19: Occasions for drinking juice, by demographics, Brazil, May 2016
The Analyst’s View
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