Table of Contents
Overview
-
-
- Figure 1: Pasta, global market performance
- Figure 2: Rice, global market performance
-
- Figure 3: Top 5 markets, volume retail sales, 2016*
- Figure 4: Leading claims, shelf-stable pasta , by region, 2016
- Figure 5: Leading claims, rice, by region, 2016
-
The Big Stories
-
- Carbophobia continues to impact pasta sales*
-
- Figure 6: Pasta and rice, compound annual growth rate, selected key markets, 2011 – 2015
-
- Figure 7: Attitudes toward rice and grains by age, rice and grains are healthier than pasta – Any agree (%), US, January 2016
-
- Figure 8: Above-the-line, online display and direct mail advertising expenditure in the pasta, rice and noodles category, UK, 2015
- Low carb and anti-rice sentiment hits Asia*
-
- Figure 9: Reasons for avoidance of ingredients/food types - Carbohydrates/Carbs (%), Indonesia, 2016
-
- Figure 10: Total market rice sales (volume) and per capita consumption, Indonesia, 2013-2015
- The inclusion of real meat elevates the quality of instant noodles
Notable Products
-
- Naturally better-for-you pasta
- Naturally better-for-you pasta
- Wheat-free and better-for-you wheat pasta
- Wheat-free and better-for-you wheat pasta
- Luxury instant noodles and pasta
- Luxury instant noodles and pasta
Looking to the Future
-
- Water efficiency is an emerging feature of innovative new rice launches
-
- Figure 11: Rice, natural and environmental claims, % of launches, global, 2012-2016
- 3D printing is a looming disruptive force for the pasta category
- Gluten-free instant noodles have an untapped opportunity
The Analyst’s View
Back to top