Table of Contents
Overview
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- Figure 1: Milk, top five markets, retail market volume (mn liters), 2016*
- Figure 2: Dairy drinks*, new product launches, top five countries, 2016
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- Figure 3: Dairy drinks, new product launches, by sub-category, 2016
- Figure 4: Non-dairy drinks, new product launches, by sub-category, 2016
- Figure 5: Milk, global market performance
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The Big Stories
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- Competition affects China’s milk market*
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- Figure 6: Barriers to drinking milk, China, December 2015
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- Figure 7: Consumer attitudes toward plant protein drinks, China, October 2015
- Non-dairy growth attracts major industry players
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- Figure 8: Top varieties, non-dairy milk consumption, US, January 2016
- Focusing on flavor
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- Figure 9: Selected reasons for consuming dairy milk and non-dairy milk, US, January 2016
Notable Products
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- White milk and flavored milk brands play up flavor
- Highlighting white milk’s flavor
- Creative takes on flavored milk
- Brands promote a range of uses
- Milk and non-dairy milk for specific uses
- Category blurring moves milk into RTD territory
- Category-blurring innovation
Looking to the Future
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- Dairy brands give consumers more reasons to use milk
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- Figure 10: Attitudes toward cooking, any agree, by generations, US, September 2015
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- Figure 11: Attitudes toward coffee, selected European countries, 2015
- The next frontier for non-dairy
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- Figure 12: Attitudes toward yogurt, by age, selected European markets, 2016
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- Figure 13: Attitudes toward diet, selected European markets, Q3 2016
- Figure 14: Non-dairy milk innovation that would encourage consumers to drink, or drink more, non-dairy milk, US, January 2016
- Lactose-free may be an untapped innovation opportunity for the future
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- Figure 15: “I am interested in more easily digestible dairy milks”, by age, US, January 2016
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- Figure 16: Use of and attitudes to milk, selected European markets, 2016
The Analyst’s View
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