Table of Contents
Overview
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- Figure 1: Pet food, global market performance, 2015
- Figure 2: Pet food, fastest/slowest growing markets, 2011-16*
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- Figure 3: Pet food, new product launches, top five countries, 2016
- Figure 4: Pet food, new product launches, by subcategory, 2016
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- Figure 5: Pet food, new product launches, top five claims, 2016
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The Big Stories
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- The ongoing pet humanisation trend brings new NPD opportunities
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- Figure 6: Global pet food product launches, by selected natural claims, 2012-16
- Functional pet food innovation is thriving in China*
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- Figure 7: Top 10 claims on new pet food product launches, China and global average, 2016
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- Figure 8: Top 10 claims on new pet food product launches, China, 2014-16
- European pet owners need more guidance to tackle pet obesity
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- Figure 9: Pet owners who are concerned about their pet(s) being/getting overweight, select European markets, 2016
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- Figure 10: Pet owners who would like to see more lighter pet treats (e.g. low fat, low sugar), select European markets, 2016
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- Figure 11: Pet owners who would like to see more detailed guidance on guideline daily amounts (e.g. of calories, nutrients) for pet food, select European markets, 2016
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- Figure 12: Pet owners who would consider using an app to monitor their pet’s diet (e.g. to check they are getting enough nutrients/not eating too much), by selected age groups, select European markets, 2016
Notable Products
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- Pet food designed to help with relaxation
- Pet food launches with relaxing and calming benefits
- Allowing full traceability of ingredients
- Fressnapf’s FOODPRINT allows full traceability of ingredients
- Premium cat soups
- Premium cat soup innovation
Looking To The Future
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- Artisanal values can help alleviate pet food safety concerns
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- Figure 13: Pet owners who check the ingredients lists when buying a new pet food/snack, select European markets, 2016
- Chilled and frozen pet food formats show promise
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- Figure 14: Pet owners who would consider buying chilled or frozen food meal components (e.g. Minced meat, plain rice, seasonings) to prepare food for their pets at home, select European markets, 2016
- Superfoods make inroads as pet food ingredients
The Analyst’s View
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