Table of Contents
Overview
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- Figure 1: Global market performance 2016, biscuits, cookies and crackers
- Figure 2: Top 5 markets, biscuits, cookies and crackers, volume retail sales, 2016*
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- Figure 3: Top trending claims, biscuits, cookies and crackers, % of launches, global, 2016
- Figure 4: Top five flavours in sweet biscuits and cookies, % of launches, by region, 2016
- Figure 5: Top five flavours in savoury biscuits and crackers, % of launches, by region, 2016
- Figure 6: Top 10 flavours to watch - sweet biscuits and cookies
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- Figure 7: Top flavours to watch – savoury biscuits and crackers
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The Big Stories
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- Belvita goes global tapping into universal urban demand for on-the-go breakfast
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- Figure 8: Breakfast biscuits, launches by region, rolling 12 months December 2012 to November 2016
- Lack of trust in palm oil sustainability sees rise in palm oil-free biscuit claims
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- Figure 9: Launches of palm oil-free biscuits, top five countries, 2016
- Free-from biscuits are no longer niche in Europe
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- Figure 10: Company retail market share by value, Biscuits, cookies and crackers, Spain, 2013 - 2015
Notable Products
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- Mintel 2017 Food and Drink trend ‘In Tradition we Trust’ and ‘Time is of the Essence’
- Mintel 2016 Food and Drink Trend ‘From the Inside Out’
- New healthy ingredients
- Established brands moving into new territory
Looking to the Future
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- Grains are side-lined as US crackers seek to offer more balanced nutrition
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- Figure 11: Interest in cracker ingredients, US, November 2015
- Figure 12: Ingredient trends in savoury crackers, % of all savoury cracker* launches, US, 2012 – 2016
- McVitie’s looks to boldly go beyond the home
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- Figure 13: Leading on-the-go snack food innovators, % of all food and drink launches, global, rolling 12 months, November 2012 - October 2016
- Figure 14: Where people snack, in a typical week, by age, December 2015, UK
- Figure 15: Purchasing of sweet biscuits in the last 3 months, by age, December 2015, UK
- Over-the-top indulgence and ‘mash-ups’ are opportunities for cookies
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- Figure 16: Attitudes towards cookies, by demographics, US, June 2015
- Figure 17: Top five chocolate tablet flavours, % of all launches, global, rolling 12 months ending November 2016
- Figure 18: Top five ice cream flavours, % of all launches, global, rolling 12 months ending November 2016
The Analyst’s View
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