Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- Market overview
- Market experiences slow, but stable growth
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- Figure 1: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2011-21
- The issues
- Widespread usage in a highly functional category challenges growth
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- Figure 2: Food storage and trash bag usage, December 2016
- Consumers stock up, less brand loyal
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- Figure 3: Purchase behaviors, December 2016
- The opportunities
- Expand food storage usage
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- Figure 4: Interest in snack sized containers and select food storage behaviors, December 2016
- Promoting enhanced functionality to attract key groups
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- Figure 5: Interest in zip-n-steam and marinade bags and trash bags with aromatherapy scents, by age, parental status, and Hispanic origin, December 2016
- Extending food, produce life could add value
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- Figure 6: Important food storage attributes and interest in features related to food freshness, December 2016
- What it means
The Market – What You Need to Know
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- Food storage and trash bags maintain stable growth
- Trash bags account for majority of sales
- Declining household size could impact market
Market Size and Forecast
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- Food storage and trash bags maintain growth in functional category
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- Figure 7: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2011-21
- Figure 8: Total US retail sales and forecast of food storage and trash bags, at current prices, 2011-21
Market Breakdown
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- Trash bag segment represents nearly half of category sales
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- Figure 9: Share of total US Sales of food storage and trash bags, by segment, 2016
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- Figure 10: Total US retail sales and forecast of food storage and trash bags, by segment, at current prices, 2011-21
- Other retail channels dominate, drug stores suffer
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- Figure 11: Total US retail sales of food storage and trash bags, by channel, at current prices, 2014 and 2016
Market Perspective
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- Food storage and trash bag usage levels remain steady
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- Figure 12: Food storage and trash bag usage, July 2010- August 2016
- Concerns about food waste, reusing food packaging
- Reused plastic bags, food containers compete with category products
Market Factors
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- Shrinking household size could impact market
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- Figure 13: Average number of children per household (including households with no children), 2005-15
Key Players – What You Need to Know
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- Rank Group continues to lead market, private label sales slip
- Hefty leads segment with catchy campaign, value-driven approach
- Floral, sweet scents don’t align with strength, odor control
- Value-added food storage features could boost market
Manufacturer Sales of Food Storage and Trash Bags
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- Leading brands maintain share, private label sales slide
- Manufacturer sales of food storage and trash bags
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- Figure 14: MULO sales of food storage and trash bags, by leading companies, rolling 52 weeks 2015 and 2016
What’s Working?
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- Portability and portions
- Secure seals offer reassurance for food storage users
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- Figure 15: MULO sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2015 and 2016
- Hefty adds humor to a less-than-glamorous category
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- Figure 16: Hefty ultra strong ad
What’s Struggling?
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- Private label struggles to compete with branded options
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- Figure 17: MULO sales of private label, by segment, rolling 52 weeks 2015-16
What’s Next?
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- Prolonging food life, reducing waste could fetch premium
- Food storage products make cooking, meal prep easier
The Consumer – What You Need to Know
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- Household staples experience high market penetration
- Durability key driver for purchases regardless of segment
- Adults use products for on-the-go eating
- Category shoppers are cost-driven
- Chemical, environmental concerns less relevant for younger adults
- Category innovations could boost market
Food Storage and Trash Bag Usage
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- Food storage and trash bag market benefits from staple status
- Food storage product usage
- Trash bag usage
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- Figure 18: Food storage and trash bag usage, December 2016
- Age, race, income impacts product usage
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- Figure 19: Select food storage and trash bag usage, by age, race, and Hispanic origin, and household income, December 2016
- Wider usage of products among parents, larger households
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- Figure 20: Select food storage and trash bag usage, by parental status and household size, December 2016
Important Food Storage and Trash Bag Attributes
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- Durability is cost of entry into category
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- Figure 21: Important attributes for foil/ food wrap, trash bags, and food storage, December 2016
- Consumers motivated by functional attributes for foil/food wrap
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- Figure 22: TURF analysis –Foil/food wrap, December 2016
- TURF methodology
- Quantity, traps odors are significant for trash bags
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- Figure 23: TURF analysis –Trash bags, December 2016
- TURF methodology
- Durability, keeping food fresh, and size variety can reach a majority
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- Figure 24: TURF analysis – Food storage, December 2016
- TURF methodology
- Wide range of purchase motivators for young adults
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- Figure 25: Select important attributes for trash bags, by age, December 2016
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- Figure 26: Select important attributes for food storage, by age, December 2016
Food Storage Behaviors
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- Consumers use a range of sizes for variety of uses
- Take it to-go
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- Figure 27: Rubbermaid Brilliance ad, December 2016
- Cleaning creates challenges for food storage products
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- Figure 28: Food storage usage behaviors, December 2016
- Busy parents, young adults use products to simplify life
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- Figure 29: Select food storage usage behaviors, by age and parental status, December 2016
- Black adults use products to assist with healthy eating
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- Figure 30: Select food storage behaviors, by race and Hispanic origin, December 2016
- Long purchase cycles impact reusable food storage containers
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- Figure 31: Reusable food storage usage behaviors, by age, household income, December 2016
Shopping Behavior
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- Consumers are cost conscious, willing to switch brands
- Consumers shop on auto-pilot
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- Figure 32: Shopping behavior, December 2016
- Men are more brand loyal, women look for the best deal
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- Figure 33: Shopping behavior, by gender, December 2016
- Young adults, Hispanics consider wider range of retailers
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- Figure 34: Select shopping behavior, by age, race, and Hispanic origin, December 2016
Attitudes toward Eco-Friendly Products
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- Chemical and environmental concerns low for consumers
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- Figure 35: Attitudes toward eco-friendly products, December 2016
- Nearly half of adults reuse food storage products
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- Figure 36: Attitudes toward recycling and reusing food storage products, December 2016
- Young adults find fewer benefits to glass containers
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- Figure 37: Attitudes toward glass and eco-friendly products, by age, December 2016
Interest in Innovations
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- Food storage innovations could boost flat market sales
- Prolonging produce life adds value
- Simplify cooking and clean-up
- Plastic-free, reusable options
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- Figure 38: Interest in food storage innovations, December 2016
- Opportunity for trash bags with scents, eco-friendly benefits
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- Figure 39: Interest in trash bag innovations, December 2016
- Parents, young adults most open to new innovations
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- Figure 40: Interest in select innovations – Yes responses, by age, parental status, December 2016
- Product innovations may help reach multicultural consumers
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- Figure 41: Interest in select innovations – Yes responses, by race and Hispanic origin, December 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – Market
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- Figure 42: Total US sales and forecast of food storage and trash bags, at inflation-adjusted prices, 2011-21
- Figure 43: Total US retail sales and forecast of food storage and trash bags, by segment, at current prices, 2011-21
- Figure 44: Total US retail sales of food storage and trash bags, by segment, at current prices, 2014 and 2016
- Figure 45: Total US retail sales and forecast of plastic food bags and food storage containers, at current prices, 2011-21
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- Figure 46: Total US retail sales and forecast of aluminum foil, at current prices, 2011-21
- Figure 47: Total US retail sales and forecast of plastic wrap, at current prices, 2011-21
- Figure 48: Total US retail sales and forecast of waxed paper, at current prices, 2011-21
- Figure 49: Total US retail sales and forecast of trash bags, at current prices, 2011-21
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- Figure 50: Total US retail sales of food storage and trash bags, by channel, at current prices, 2011-16
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Appendix – Key Players
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- Figure 51: MULO sales of aluminum foil, by leading companies and brands, rolling 52 weeks 2015 and 2016
- Figure 52: MULO sales of plastic wrap, by leading companies and brands, rolling 52 weeks 2015 and 2016
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- Figure 53: MULO sales of waxed paper, by leading companies and brands, rolling 52 weeks 2015 and 2016
- Figure 54: MULO sales of trash bags, by leading companies and brands, rolling 52 weeks 2015 and 2016
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