Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Spending and inflation
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- Figure 1: France: Annual percentage growth in spending on personal care articles and all spending, 2011-16
- Channels of distribution
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- Figure 2: France: Estimated channels of distribution for spending on beauty and personal care goods, 2015
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 3: France: Leading beauty specialists: Shares of all beauty retailers’ sales, 2015
- Online
- The consumer
- Where they shop
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- Figure 4: France: Where they shop for beauty products, in-store and online, November 2016
- Attitudes to Shopping for Beauty Products
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- Figure 5: France: Attitudes to shopping for beauty products, November 2016
- What we think
Issues and Insights
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- Stores are important but must move with the times
- The facts
- The implications
- The rise of the green consumer
- The facts
- The implications
The Market – What You Need to Know
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- Growth in economy and beauty spending is low
- Low price rises on personal care items
- Grocers and specialist chains are the main channels
- Beauty retailers thriving despite weak spending
Spending and Inflation
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- Economic growth is sluggish
- Market size and trend
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- Figure 6: France: Consumer spending on beauty and selected other goods (incl. VAT), 2011-16
- Inflation
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- Figure 7: France: Consumer prices of personal care goods and services items, Annual % change, 2011-15
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- Figure 8: France: Consumer price inflation on personal care products and services, annual % change, January 2015-November 2016
Product Market Breakdown
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- Figure 9: France: Main beauty markets, spending (inc VAT), 2011-16
- Figure 10: France: Main beauty markets, spending (inc VAT), forecasts, 2016-20
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Channels of Distribution
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- Figure 11: France: Where they shop for beauty products, in-store and online, November 2016
- Grocers capture most spending
- Beauty specialists popular across the board
- The parapharmacy concept building strength
- Department stores significant, particularly in Paris
- Cosmetic ranges in clothing stores try to draw in customers
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- Figure 12: France: Estimated channels of distribution for spending on beauty and personal care goods, 2015
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Sector Size and Forecast
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- Total retail sales recovered in 2015, further growth forecast in 2016
- Beauty retailers’ sales accelerating
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- Figure 13: France: Health & beauty retailers sales, excl VAT, 2011-16
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- Figure 14: France: Health & beauty retailers sales, Forecasts, excl VAT, 2016-21
Leading Players – What You Need to Know
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- Specialists as a whole are thriving
- Top nine generate 70% of sector sales
- Online small but growing
- Social media a crucial tool amongst younger age groups
Leading Players
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- Specialists thriving
- Low priced cosmetics a key growth area
- Integration of beauty services
- Natural/green credentials increasingly important
- Sephora continues to innovate
- Nocibé thrives under Douglas ownership
- Marionnaud fighting back
- Yves Rocher new store format
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- Figure 15: France: Leading beauty specialists, Sales, 2013-16
- Figure 16: France: Leading beauty specialists, Outlet numbers, 2013-16
- Sales per outlet
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- Figure 17: France: Leading beauty specialists, Sales per outlet, 2013-16
Market Shares
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- Figure 18: France: Leading beauty specialists: Shares of all beauty retailers’ sales, 2013-16
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Online
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- Internet usage
- Shopping online
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- Figure 19: France: Online buyers in last 12 months in key sectors, 2011-16
- Online sales
- Leading online players
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- Figure 20: France: Beauty retailers, transactional websites, December 2016
- Social media
- Which social media do consumers use for beauty content?
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- Figure 21: France: Online platforms visited to view beauty content, by age, 2015
- What beauty content are consumers interested in?
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- Figure 22: France: Interest in future beauty content on social media, by gender, 2015
- What beauty content activities do they do online?
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- Figure 23: France: Beauty and personal care social media activities, by age, 2015
- What do they think about beauty blogs and vlogs?
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- Figure 24: France: Attitudes to beauty blogs and vlogs, by age, 2015
The Consumer – What You Need to Know
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- Women the key demographic
- Grocers the most popular channel
- Almost half had bought online
- Green and natural the two most important concerns
- Online and in-store both valued
- Personalisation an opportunity
Where They Shop for Beauty Products
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- Women the main shoppers
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- Figure 25: France: Who shops for beauty products, by age, November 2016
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- Figure 26: France: Where they shop for beauty products, in-store and online, November 2016
- Loyalty
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- Figure 27: France: Repertoire of in-store retailers used, by age, November 2016
- Customer profiles
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- Figure 28: France: Profile of those who bought in-store, by type of retailer used, November 2016
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- Figure 29: France: Profile of those who bought online, by type of retailer used, November 2016
Attitudes to Shopping for Beauty Products
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- Figure 30: France: Attitudes to shopping for beauty products, November 2016
- “Green” and “natural” top the list of concerns
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- Figure 31: France: Selected attitudes to shopping for beauty products, by age, November 2016
- The influence of online
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- Figure 32: France: Selected attitudes to shopping for beauty products, by age, November 2016
- Many strengths in store environments
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- Figure 33: France: Selected attitudes to shopping for beauty products, by age, November 2016
- Younger shoppers want more personalisation
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- Figure 34: France: Selected attitudes to shopping for beauty products, by age, November 2016
- Attitudes by where people shop
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- Figure 35: France: Attitudes to shopping for beauty products by where people shop, November 2016
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Other Consumer Research
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- Types of cosmetic brands bought
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- Figure 36: France: Make-up brands used/bought by women in the last 12 months, by age, 2016
- Buying fragrance
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- Figure 37: France: Interest in trying fragrance tools or concepts if available, 2016
- Facial skincare shopping behaviours
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- Figure 38: France: Women’s purchasing behaviours of facial skincare products, 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
A. S. Watson (Europe)
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- What we think
- Solid performance
- Service
- New outlets
- Marionnaud
- Company background
- Marionnaud
- Company performance
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- Figure 39: A. S. Watson (Europe): Group financial performance, 2011-15
- Figure 40: A. S. Watson (Europe): Outlet data, 2011-15
- Retail offering
- Continental Europe
- UK
The Body Shop
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- What we think
- Enrich Not Exploit
- Skincare products driving sales
- Maximising mobile opportunities
- New UK store concept offering an enhanced beauty shopping experience
- Company background
- Company performance
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- Figure 41: The Body Shop: Retail and consolidated sales, 2011-15
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- Figure 42: The Body Shop: Estimated UK sales performance, 2011-15
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- Figure 43: The Body Shop: Estimated outlet data, 2011-15
- Retail offering
Douglas Group
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- What we think
- Perfumes and fragrances market under pressure
- E-commerce growth
- Private label expansion
- Exclusive brands on the rise
- New store formats
- Growth through acquisitions and store openings
- Professional beauty potential
- Company background
- Company performance
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- Figure 44: Douglas Group: Group financial performance, 2011/12-2015/16
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- Figure 45: Douglas Group: Outlet data, 2011/12-2015/16
- Retail offering
Kiko Milano
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- What we think
- An authentic sensory in-store beauty shopping experience
- Professional make-up artists’ recommendations bolster quality credentials
- New smart technology-led store aimed at Millennials
- Company background
- Company performance
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- Figure 46: Kiko Milano: Group sales performance, 2011-16
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- Figure 47: Kiko Milano: Estimated outlet data, 2011-16
- Retail offering
Lush Retail
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- What we think
- Distinctive USP that resonates with the 50% of consumers looking for natural beauty products
- Transparency and authenticity
- Enhanced store experience
- Targeting fresh growth opportunities
- Building a global open-source platform to connect its growing online community
- Company background
- Company performance
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- Figure 48: Lush Retail Ltd: Group financial performance, 2010/11-2014/15
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- Figure 49: Lush Retail Ltd: Outlet data, 2010/11-2014/15
- Retail offering
Sephora
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- What we think
- Revolutionising the beauty shopping experience…
- …store concepts
- …virtual and augmented reality
- …mobile
- Beauty-to-go
- A new way to shop Sephora
- New social media reward and mobile messaging e-gifting scheme
- Company background
- Company performance
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- Figure 50: LVMH: Selective Retailing sales and estimated Sephora retail sales, 2011-15
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- Figure 51: Sephora: Outlet data, 2011-15
- Retail offering
Yves Rocher
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- What we think
- Natural beauty
- Environmentally-friendly option
- New app bridging the online and offline experience
- New experienced-based retail concept rolled out across more stores
- Company background
- Company performance
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- Figure 52: Rocher Groupe: Estimated group sales performance, 2011-15
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- Figure 53: Rocher Groupe: Estimated outlet data, 2011-15
- Retail offering
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