Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- The fine dining gap
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- Figure 1: Dining out visitation, fine dining, by generations, October 2016
- A higher seasonal expectation
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- Figure 2: Seasonal statement agreement, by location, October 2016
- The opportunities
- Nostalgia hits a sweet spot
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- Figure 3: Seasonal associations, by age and income, October 2016
- iGens show their own seasonal preferences
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- Figure 4: Interest in savory seasonal menu dishes, by generation, October 2016
- Women show a more emotional perspective towards seasonal
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- Figure 5: Seasonal associations, by gender, October 2016
- What it means
The Market – What You Need to Know
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- Presentation matters
- The impact from natural
- Retail pushes forward competition
Market Factors
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- The natural movement
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- Figure 6: Number of menu mentions for ingredient claims. Q3 2015-16
- Social media drives seasonal influence
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- Figure 7: Social media usage, at least daily, by gender and age, December 2016
- Seasonal packaging
Market Perspective
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- Seasonal retail trends fall into two buckets
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- Figure 8: Percentage of Food and drink items with a seasonal claim, 2011-16*
Key Players – What You Need to Know
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- Pumpkin Spice Lattes are sticking around
- Any dish can be seasonal
- A seasonal pop-up
What’s Working?
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- Sip, stir and enjoy: A taste for seasonal beverages
- Nostalgia with a dash of innovation
What’s Struggling?
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- Artificial flavors
What’s Next?
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- The “everyday” seasonal
- The seasonal pop-up experience
- International seasonal trends
MMI Seasonal Data
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- Seasonal menu claims versus ingredient claims
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- Figure 9: Seasonal ingredient claims versus seasonal menu item claims, Q1 2015 – Q4 2015
- Classic seasonal beverages become less seasonal
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- Figure 10: Number of Rose Menu Mentions, Q1 2014 – Q1 2016
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- Figure 11: Number of Hard Cider and Fruit Beer Menu Mentions, Q3 2015– Q3 2016
- Seasonal limited time menu items
The Consumer – What You Need to Know
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- Consumers crave seasonal coffee drinks
- A seasonal balance of indulgence and health
- An earthy fall
A Look Into Dining Out Segments
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- Convenience versus experience
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- Figure 12: Dining out visitation, October 2016
- Must love coffee and snacks: A Millennial trend
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- Figure 13: Dining out visitation, by Millennials, October 2016
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- Figure 14: Dining out visitation, by Hispanics and Millennials, October 2016
- Dining out with the entire family
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- Figure 15: Dining out visitation, by parents and nonparents, October 2016
- A sophisticated approach to seasonal
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- Figure 16: Dining out visitation, fine dining, by generations, October 2016
Interest in Seasonal Dishes
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- A sweet and healthy seasonal spectrum
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- Figure 17: Interest in seasonal menu dishes, October 2016
- iGens are carving their own seasonal preferences
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- Figure 18: Interest in savory seasonal menu dishes, by generation, October 2016
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- Figure 19: Interest in sweet seasonal menu dishes, by generation, October 2016
- Hispanic Millennials have a seasonal sweet tooth
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- Figure 20: Interest in sweet seasonal menu dishes, by Hispanic Millennials and Non-Hispanic Millennials, October 2016
- Men favor indulgence, while women lean towards variety
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- Figure 21: Interest in seasonal menu dishes, by male and female, October 2016
Seasonal Dish Association
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- Sweet comfort
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- Figure 22: Seasonal dessert association, October 2016
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- Figure 23: Seasonal dish association, October 2016
Seasonal Word Association
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- The emotional and direct seasonal association
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- Figure 24: Seasonal associations, October 2016
- Women maintain stronger emotional ties to seasonal
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- Figure 25: Seasonal associations, by gender, October 2016
- Nostalgia never fades
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- Figure 26: Seasonal associations, by age and HH income, October 2016
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- Figure 27: Seasonal associations, by age and HH income, October 2016
Seasonal Non-Alcoholic Beverages
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- Coffee reigns supreme in seasonal beverage interest
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- Figure 28: Seasonal non-alcoholic beverage preferences, October 2016
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- Figure 29: Seasonal coffee drink preferences, by age, October 2016
- Men show interest towards seasonal soft drinks
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- Figure 30: Seasonal beverage preferences, by gender, October 2016
Seasonal Alcoholic Beverages
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- Beer leads in seasonal alcohol preferences
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- Figure 31: Seasonal alcoholic beverage preferences, October 2016
- Millennials lead in seasonal alcohol preferences
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- Figure 32: Seasonal alcoholic beverage preference, any alcohol, by generation, October 2016
- Women prefer cocktails, men prefer beer
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- Figure 33: Seasonal alcoholic beverage preference, by gender, October 2016
- Seasonal food and alcohol pairings
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- Figure 34: Seasonal alcoholic beverage preference, by HH income, October 2016
Seasonal Attributes – Correspondence Analysis
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- Fall and winter
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- Figure 35: Correspondence Analysis –Seasonal characteristics by season, October 2016
- Spring and summer
- The season-less combo
- Seasonal attribute differences by gender
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- Figure 36: Fall seasonal attributes, by gender, October 2016
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- Figure 37: Winter seasonal attributes, by gender, October 2016
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- Figure 38: Spring seasonal attributes, by gender, October 2016
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- Figure 39: Summer seasonal attributes, by gender, October 2016
Seasonal Attitudes
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- A seasonal treat
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- Figure 40: Seasonal statement agreement, October 2016
- Urban consumers value the seasonal experience
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- Figure 41: Seasonal statement agreement, by location, October 2016
- Women enjoy seasonal dishes from varied perspectives
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- Figure 42: Seasonal statement agreement, by gender, October 2016
- The Millennial parent equation
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- Figure 43: Statement agreement, “I’m willing to pay more for seasonal dishes,” by generation and parents versus nonparents, October 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Consumer qualitative research
- Abbreviations and terms
- Abbreviations
Appendix – Correspondence Analysis
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- Methodology
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- Figure 44: Seasonal characteristics by season, October 2016
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