Table of Contents
Overview
-
- What you need to know
- Products covered in this report
Executive Summary
-
- The market
- Concerns about sugar intake bring down market value
-
- Figure 1: Retail market value and volume of gum and sugar confectionery, by segment, China, 2011-16
- Figure 2: Best- and worst-case forecast of gum and sugar confectionery retail market volume, China, 2011-21
-
- Figure 3: Best- and worst-case forecast of gum and sugar confectionery retail market value, China, 2011-21
- Functional candy is the only winning sub-segment
- Key players
- The Chinese market remains stagnant in terms of innovation
- Taking action in response to rising concerns about sugar intake
-
- Figure 4: Retail value share of leading companies in sugar confectionery market, China, 2014-15
- Consumers’ health concerns urge brands to adjust their offering
- The consumer
- Chewing gum and mint are the most popular types
-
- Figure 5: Penetration of different types of sugar confectionery, August, 2016
- Modern trade channels are being challenged by e-commerce
-
- Figure 6: Purchasing Channels, August, 2016
- The elder cares about the inside, while the younger values the outside
-
- Figure 7: Triggers for trying a new product, August, 2016
- Sweeteners being associated with plant or fruit have higher awareness
-
- Figure 8: Perception of sweeteners, August, 2016
- Most gum/mint brands skew to emotional rather than functional image
-
- Figure 9: Chewing gum/mint brand awareness, August, 2016
-
- Figure 10: Chewing gum/mint brand perception, August 2016
- What we think
Issues and Insights
-
- Enhance product offering to survive in a health conscious world
- The facts
- The implications
-
- Figure 11: Products with added enzyme and collagen, Japan, 2016
- Target females by claiming true benefits
- The facts
- The implications
-
- Figure 12: New products targeting women, China, 2015-16
- Figure 13: Products with substantial RTBs that targeting female, China, Taiwan and Japan, 2015-16
-
- Figure 14: Cross-category innovation of candy that serves personal care needs, Canada, 2016
- Amplify the fun part to attract young consumers/parents in their 20s
- The facts
- The implications
-
- Figure 15: Products that encourage collaboration between parents and kids, Japan and Germany, 2016
- Link gum with benefits for teeth protection
- The facts
- The implications
-
- Figure 16: Products with logos of dental associations, and providing usage tips, France, Japan and UK, 2016
The Market – What You Need to Know
-
- Concerns on sugar intake bring down market value
- Healthier versions of candies have competitive edge
- Sugar confectionery lovers reduce consumption but raise expectation
Market Size and Forecast
-
- The category will see more premiumisation in the near future
-
- Figure 17: Retail market value and volume of gum and sugar confectionery, by segment, China, 2011-16
- The market volume will continue to decline at a slower pace
-
- Figure 18: Best and worst case forecast of gum and sugar confectionery retail market volumee, china, 2011-21
- Figure 19: Best and worst case forecast of gum and sugar confectionery retail market value, china, 2011-21
Market Segmentation
-
- Sugar-free gum has been gaining momentum
-
- Figure 20: Best and worst case forecast of gum segment retail value, China, 2011-21
- Sugar confectionery needs to play health card
-
- Figure 21: Best and worst case forecast of sugar confectionery segment retail value, China, 2011-21
Market Factors
-
- Reduced consumption frequency due to health concerns
- Customisation encourages young generation’s consumption
- Rise of wedding candy market
-
- Figure 22: Sugar & Spice’s premium nougat, China, 2016
- Online channels are booming
Key Players – What You Need to Know
-
- The Chinese market lacks innovation
- Nestle has taken action to survive the rising concern of sugar intake
- Healthier product offerings can come in different formats
Market Share
-
- Mondelēz has gained share in 2015 through gum business
-
- Figure 23: Retail value share of leading companies in sugar confectionery market, China, 2014 and 2015
- Mars’ control of Wrigley will enhance its performance of gum business
- Nestlé might focus on products with health claims
- Hershey is seeking opportunities in savoury snack
- Bright’s White Rabbit plays around packaging
-
- Figure 24: White Rabbit’s products in unique packaging, China, 2015-16
- Brands from adjacent categories have stepped into the game
Competitive Strategies
-
- Highlight nutritional facts through front-of-pack labelling
-
- Figure 25: Products with added nutrition, China, Japan and South Korea, 2015-16
-
- Figure 26: Nutrition claims of sugar confectionery category, China, Japan, South Korea and USA, 2015-16
- Create new occasions for young urbanites
-
- Figure 27: Products with innovative claims, Japan, South Korea, UK and New Zealand, 2015-16
- Tailor convenient package design for gum lovers
-
- Figure 28: Comparison between pack size trend of Chinese and global gum products, 2015-16
- Figure 29: Mini-pack gum/mint products, Germany and Japan, 2016
-
- Figure 30: Gum products with accessories, Poland and USA, 2016
- Cooperate with prominent IP to create buzz
-
- Figure 31: Sugar confectionery products leveraging Disney’s and Minion’s influence, China, 2015-16
Who’s Innovating?
-
- China lacks new product innovation
-
- Figure 32: China’s share of global new launches in sugar confectionery and gum category, 2014-16
- Figure 33: Top 15 flavours of sugar confectionery product, China, 2015-16
-
- Figure 34: Products containing alcohol or soda, Japan, 2015-16
- Yogurt flavoured products rising
-
- Figure 35: Yogurt-flavoured sugar confectionery, South Korea, 2015-16
- Take advantage of consumers’ growing concern of air contamination
-
- Figure 36: Orion’s counter-haze gum, China, 2016
- Emphasise on authenticity with visible cues
-
- Figure 37: Products offer authenticity, China and Germany, 2016
-
- Figure 38: Products with authentic cues on packaging, Spain and USA, 2015-16
- Stress ingredients’ provenance
-
- Figure 39: Sugar confectionery products with sourced ingredients, China, 2016
The Consumer – What You Need to Know
-
- Chewing gum and mint are the most popular types
- Modern trade channels are being challenged by e-commerce
- The elder cares about the inside, while the younger values the outside
- Sweeteners being associated with plant or fruit have higher awareness
- Most gum/mint brands skew to emotional rather than functional image
Penetration of Sugar Confectionery
-
- Breath-fresheners are popular, while candies for fun are lagging behind
-
- Figure 40: Penetration of sugar confectionery, August, 2016
-
- Figure 41: Consumption of products with fun or indulgent images, by gender, August, 2016
- Tier one cities and southern regions are more into premium sectors
-
- Figure 42: Penetration of nougat and functional candy, by city, August, 2016
- Young females and consumers in Xiamen enjoy diversity
-
- Figure 43: Types of sugar confectionery consumed, August, 2016
Purchasing Channels of Sugar Confectionery
-
- Self-consumption is more practical, while gifting is more about brands
-
- Figure 44: Purchasing Channels, August, 2016
- Online channel is occupying great momentum
- Brand specialty stores and duty free shops are considered ideal for gifting
-
- Figure 45: Selected purchasing channels for gifting, by age, August, 2016
Triggers for Trying a New Product
-
- After all, flavour is the key trigger
-
- Figure 46: Product offering unique texture, South Korea and Japan, 2015
- Figure 47: Triggers for trying a new product, August, 2016
-
- Figure 48: Selective triggers for trying a new product, by age, August, 2016
- Packaging and naturalness weighs a lot to certain groups
-
- Figure 49: Unique packaging, China, 2016
- Figure 50: Triggers for trying a new product, by gender and age, August, 2016
Perception towards Sweeteners
-
- Xylitol has gained more attention throughout the years
-
- Figure 51: Selective sweeteners included in gum and mint products, China, 2015-16
-
- Figure 52: Perception of sweeteners, August, 2016
- Sweeteners pairing with different types of product to increase credibility
-
- Figure 53: Functional candy users’ perception of the naturalness of selective sweeteners, August, 2016
- Regional difference can be linked to TCM philosophy
-
- Figure 54: Popcorn using stevia as sweetener, UK, 2016
- Figure 55: Perception of popular TCM sweeteners, by tier, August, 2016
Chewing Gum/Mint Brand Awareness
-
- Extra achieves the highest brand awareness
-
- Figure 56: Chewing gum/mint brand awareness, August, 2016
- Brands and their target demographics
-
- Figure 57: Rio’s mint products, China, 2016
- Brand awareness varies in different regions
-
- Figure 58: Selective chewing gum/mint brand awareness, by city, August, 2016
Chewing Gum Brand Perception
-
- Gum brands’ perception are consistent with their propositions
-
- Figure 59: Chewing gum/mint brand perception, August 2016
-
- Figure 60: Mentos’ and Five’s gum/mint products, China, 2015-16
Meet the Mintropolitans
-
- More sophisticated in terms of consumption variety and purchase channel
-
- Figure 61: Purchasing channels by gifting, August, 2016
- Looking forward to more premiumised products
-
- Figure 62: Triggers for trying a new product, August, 2016
- More knowledgeable on sweeteners
-
- Figure 63: Perception of less known sweeteners, August, 2016
Appendix – Market Size and Forecast
-
-
- Figure 64: Value sales of China’s gum & sugar confectionery retail market, 2011-21
- Figure 65: Volume sales of China’s gum & sugar confectionery retail market, 2011-21
-
Appendix – Market Segmentation
-
-
- Figure 66: Value sales of China’s gum & sugar confectionery retail market, by segment, 2011-21
- Figure 67: Volume sales of China’s sugar confectionery & gum market, by segment, 2011-21
-
Appendix – Methodology, Definition, and Abbreviations
-
- Methodology
- Fan chart forecast
- Abbreviations
Back to top