Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Italy: Annual % change in consumer spending, 2012-16
- Inflation
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- Figure 2: Italy: Consumer prices of food and drink, annual % change, Jan 2015 – Oct 2016
- Channels of distribution
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- Figure 3: Italy: Estimated distribution of spending on food and beverages, 2015
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 4: Italy: Leading grocers’ share of all food retailers’ sales, 2015
- Online
- The consumer
- Who shops for groceries
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- Figure 5: Italy: Who is responsible for grocery shopping, September 2015/September 2016
- How they shop for groceries
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- Figure 6: Italy: Frequency of grocery shopping, September 2016
- Where they shop for groceries
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- Figure 7: Italy: Grocery retailer they spend the most with in a typical month, September 2015/ September 2016
- Reasons for shopping at most-used retailer
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- Figure 8: Italy: Reasons for shopping at the retailer they spent the most with in a typical month, September 2016
- What we think
Issues and Insights
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- The Italian home-grown discount sector
- The facts
- The implications
- A changing of the guard
- The facts
- The implications
The Market – What You Need to Know
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- Consumer spending picks up
- Inflation remains low
- Grocers account for 76% of spending on food and drink
- 2015 was a better year for food retailers
- Low growth forecast
Spending and Inflation
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- Italian economy remains weak
- Consumer spending growth picks up
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- Figure 9: Italy: Consumer spending on food, drink and tobacco (incl. VAT), 2011-16
- Inflation
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- Figure 10: Italy: Consumer prices of food and drink, Annual % change, 2011-15
- Figure 11: Italy: Consumer prices of food and drink, annual % change, January 2015-October 2016
- Channels of distribution
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- Figure 12: Italy: Estimated distribution of spending on food and beverages, 2015
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- Figure 13: Italy: Estimated distribution of spending on food and beverages, 2011-15
Sector Size and Forecast
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- 2015 was a better year for food retailers
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- Figure 14: Italy: Food retailers’ sales (excl. VAT), 2011-16
- Figure 15: Italy: Food retailers’ sales forecast (excl. VAT), 2016-21
Leading Players – What You Need To Know
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- Coop Italia sales stabilise
- Aldi to launch in 2017
- Outlet numbers continue to decline
- Coop loses its market leading position
- Online remains small
Leading Players
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- Conad takes number one position
- Coop Italia sales stabilise
- Esselunga focusing on price
- Aldi to launch in 2017
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- Figure 16: Italy: Leading grocers, by sales (excl. VAT), 2013-15
- Outlet numbers continue to decline
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- Figure 17: Italy: Leading grocers, Outlet numbers, 2013-15
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- Figure 18: Italy: Leading grocers, Sales per outlet, 2013-15
Market Shares
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- Figure 19: Italy: Leading grocers’ shares of all food retailers’ sales, 2013-15
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Online
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- Online sales in Italy
- Shopping online for food
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- Figure 20: Italy: Percentage of all individuals purchasing online in the past 12 months, 2011-15
- Figure 21: Italy: Online purchasing in the past 12 months, European comparisons, 2015
- Leading online players
The Consumer – What You Need To Know
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- More consumers taking responsibility for grocery shopping
- Italians are regular shoppers
- Coop Italia still the most popular primary shopping destination
- Price and convenience the main reasons for shopping
Who Shops for Groceries
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- Taking on more responsibility
- Italians share responsibility more than their European peers
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- Figure 22: Italy: Who is responsible for grocery shopping, September 2015/September 2016
- 25-34 year-olds take greater responsibility
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- Figure 23: Italy: Who is responsible for grocery shopping, by age, September 2015/September 2016
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- Figure 24: Italy: Who is responsible for grocery shopping, by age and gender, September 2016
How They Shop for Groceries
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- Italians are frequent shoppers
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- Figure 25: Italy: Frequency of grocery shopping, September 2016
- In-store versus online
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- Figure 26: Italy: In-store vs online grocery shopping, September 2016
- Effort saving benefits of online shopping
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- Figure 27: Italy: Reasons for shopping for groceries online, Q1 2016
- Italians prefer to stick to what they know
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- Figure 28: Italy: Reasons for not shopping for groceries online, Q1 2016
- Online services struggling to convince shoppers
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- Figure 29: Italy: Grocery purchasing services used in the past/interested in using in the future, Q1 2016
- Bargain hunting on the rise
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- Figure 30: Italy: Grocery shopping habits, Q3 2016
Where They Shop for Groceries
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- Coop Italia still the most popular grocery retailer
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- Figure 31: Italy: Grocery retailer they spend the most with in a typical month, September 2016
- Conad Group closes the gap
- Discounters capturing primary shoppers
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- Figure 32: Italy: Grocery retailer they spend the most with in a typical month, September 2015/ September 2016
- Conad attracts the oldest shoppers
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- Figure 33: Italy: Grocery retailer they spend the most with in a typical month, by average age and income, September 2016
Reasons for Shopping at Most-Used Retailer
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- Price and convenience the main draws
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- Figure 34: Italy: Reasons for shopping at the retailer they spend the most with in a typical month, September 2016
- Priorities driven by necessity
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- Figure 35: Italy: Primary reason for shopping at grocery retailers, by average age and income, September 2016
- Coop Italia shoppers favour range and reliability
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- Figure 36: Italy: Reasons for shopping at Coop Italia, net any rank percentage point difference from the overall average, September 2016
- Conad shoppers want promotions and convenience
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- Figure 37: Italy: Reasons for shopping at Conad, net any rank percentage point difference from the overall average, September 2016
- Eurospin is all about the money
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- Figure 38: Italy: Reasons for shopping at Eurospin, net any rank percentage point difference from the overall average, September 2016
- Lidl has a broader appeal
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- Figure 39: Italy: Reasons for shopping at Lidl, net any rank percentage point difference from the overall average, September 2016
- Carrefour offers a fast and friendly shopping experience
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- Figure 40: Italy: Reasons for shopping at Carrefour, net any rank percentage point difference from the overall average, September 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Auchan
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- What we think
- Making the best of its store portfolio
- Potential in Central and Eastern Europe despite headwinds
- Where now?
- Company background
- Company performance
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- Figure 41: Auchan: Group financial performance, 2011-15
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- Figure 42: Auchan: Outlet data (Europe only), 2011-15
- Retail offering
Carrefour
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- What we think
- Hypermarkets the ongoing weak spot
- Online growing in importance
- Looking beyond Drive for online grocery
- Company background
- Company performance
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- Figure 43: Carrefour: Group financial performance, 2011-15
- Figure 44: Carrefour: Outlet data, 2011-15
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- Figure 45: Carrefour (Europe): Outlet numbers 2013-15
- Figure 46: Carrefour: Store numbers by country, December 2015
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- Figure 47: Carrefour: European hypermarket numbers (directly operated stores only), 2015
- Figure 48: Carrefour: European supermarket numbers (directly operated stores only), 2015
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- Figure 49: Carrefour: European c-store numbers (directly operated stores only), 2015
- Retail offering
Rewe
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- What we think
- Click-and-collect
- Accelerated roll-out of self-checkout technology
- Fierce competition drives development of group-wide store brand
- Meeting time-strapped consumers’ needs for convenient meal solutions
- Expansion of smaller convenience food store format
- Discount supermarket USP in Italy and Romania
- Getting in on the Kaiser’s Tengelmann deal
- Company background
- Company performance
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- Figure 50: Rewe: Group sales performance, 2011-15
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- Figure 51: Rewe: Outlet data and estimated sales per outlet, 2011-15
- Figure 52: Rewe: Full-range stores and discount stores by country, 2015
- Retail offering
Schwarz Group (Lidl, Kaufland)
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- What we think
- Chasing Aldi in key markets
- Changing strategy in France
- Plans to break America
- Tentative moves online
- The Lidl shopper
- Company background
- Company performance
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- Figure 53: Schwarz Group: Group sales performance, 2011/12-2015/16
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- Figure 54: Schwarz Group: Outlet data, 2011/12-2015/16
- Retail offering
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