Table of Contents
Introduction
Data Sources
Overview
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- Figure 1: Tourist arrivals* by major country market, 2014-20
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The Rise of Mobile
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- Google change favours mobile
- US online travel bookings are going mobile
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- Figure 2: US travel bookers, 2014-19
- Smartphones instead of tablets
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- Figure 3: US mobile travel bookers by device, 2014-19
- PC use on the decline
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- Figure 4: US digital travel sales by device, 2014-19
- Mobile in China
- Airlines adapt to mobile
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- Figure 5: Mobile readiness of airline website, 1 September 2015
- Making airline websites ‘responsive’
- Hotels go mobile
- OTA apps versus hotel apps
- Mobile at IHG
- Mobile growth at TripAdvisor
Global Distribution Systems
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- Amadeus
- Amadeus Altéa Suite
- Amadeus’ new ‘community model’ platform for hotels
- Sabre
- Airline solutions
- Hospitality solutions
- Sabre’s Business Travel Services connects hotels and travel buyers
- Travelport
- Mobile Travel Technologies
- Geographical diversification
- 650,000 accommodation establishments
- A coming revolt against GDS charges?
- Lufthansa charges extra for bookings via GDS
- Emirates critical of GDS model
- AXESS International Network
- Sirena-Travel GDS
- TravelSky
Online Travel Agents
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- Hotels are the ‘golden goose’
- Independents depend more on OTAs than chains
- OTA business models
- Merchant model
- Expedia is still mainly merchant model
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- Figure 6: Expedia’s revenue by business model, 2013-15
- Expedia Traveler Preference programme
- Agency model
- Opaque channels
- ‘Name Your Own Price’ and Hotwire
- China
- India
Metasearch
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- Figure 7: Trend in trivago's third-party revenue, 2013-15
- Concur acquires Hipmunk
- Book Direct
- TripAdvisor
- Business model
- Instant booking
- Difference between Instant Booking and TripConnect
- Expedia and Priceline account for half of TRIP’s revenue
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- Figure 8: Proportion of TripAdvisor’s revenue from Expedia & Priceline, 2011-15
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Accommodation Rental Distribution Trends
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- Airbnb
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- Figure 9: Airbnb’s growth in revenue compared to OTAs, July 2015-July 2016
- Regulatory noose is tightening
Airline Distribution Trends
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- Case study: Spirit Airlines
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- Figure 10: Booking-channel breakdown for Spirit Airlines, 2014-15*
Hotel Distribution Trends
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- Direct vs. indirect channels
- Top 50 markets channel breakdown
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- Figure 11: Breakdown of revenue* by channel in Q2 2016
- International vs. North American markets
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- Figure 12: Breakdown of revenue* by channel for international & North American markets, Q2 2016
- Trend in transient bookings
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- Figure 13: Breakdown of revenue* by channel for international & North American markets, Q2 2015 vs Q2 2016
Car-Rental Distribution Trends
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- Rentalcars.com
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- Figure 14: Trend in Rentalcars.com’s rental-car days, 2014-15
Cruise Distribution Trends
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- Travel agents dominate
- Changing cruise-industry dynamics
- A long-term trend?
- Carnival Cruise Lines
- Brands have independent channels
- Travel agents are important
Tour Operators
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- Tour operators as hotel distribution platforms
- Thomas Cook targets wealthy Chinese
What Next?
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- TV as a travel-marketing platform
- Lufthansa to bring on the apps
- Growing role of social media
- Package holidays on the rise again
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