Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
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- Figure 1: China new passenger car market sales volume forecast, 2011-21
- Companies and brands
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- Figure 2: Market shares of auto brands in mainland China, by sales volume of passenger cars, 2014-15
- The consumer
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- Figure 3: Car purchase price, by first-time and replacement car buyers, July 2016
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- Figure 4: Car feature preference, July 2016
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- Figure 5: Driving technology preference, July 2016
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- Figure 6: Car purchasing influencing factors, July 2016
- What we think
Issues and Insights
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- How far can internet-based car manufacturers go?
- The facts
- The implications
- Who is driving sales of SUVs?
- The facts
- The implications
- What are the differences between car buyers in China and those overseas?
- The facts
- The implications
The Market – What You Need to Know
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- Sales volume of new passenger cars to reach 37 million in 2021
- Different situations for different segments
- Policy as the major market driver
Market Size and Forecast
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- The struggling new passenger car sales market
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- Figure 7: China new passenger car market sales volume forecast, 2011-21
- Declining basic passenger car market
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- Figure 8: China new basic passenger car market sales volume forecast, 2011-21
- Strong growing SUV segment
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- Figure 9: China new SUV market sales volume forecast, 2011-21
- Stagnated MUV market
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- Figure 10: China new MUV market sales volume forecast, 2011-21
- Second-hand car segment
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- Figure 11: Comparison of sales volume of second-hand and new passenger cars, 2010-16
Market Drivers
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- The relaxation of the one-child policy
- Tax adjustments
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- Figure 12: 2016 automobile consumption tax rate
- New energy cars
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- Figure 13: Sales volume of new energy cars in China, 2011-16 (est)
- SUV market differentiation
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- Figure 14: Share of sales volume of different types of SUVs, Jan-Aug 2016
- Car-purchasing limitations
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- Figure 15: Car-purchasing limitations by city
- Auto e-commerce
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- Figure 16: Auto e-commerce platforms
- Sharing transportation
Key Players – What You Need to Know
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- The preference for SUVs is reshaping the competition
- The battle between internet firms and traditional car makers
- Using high-tech methods to demonstrate high-tech features
- Market Share
- Market leader Volkswagen is losing share
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- Figure 17: Market shares of auto brands in mainland China, by sales volume of passenger cars, 2012-16(est)
- Local brands break through
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- Figure 18: Top 10 SUV models in 2015, by sales volume
Competitive Strategies
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- Ambitions of domestic internet companies
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- Figure 19: A fleet of NextEV electric cars
- Figure 20: Concept of FFZERO1
- Reactions of leading traditional manufacturers
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- Figure 21: A Volvo XC90s for ‘Driveme’ project
- Figure 22: A modified Ford Fusion on the road
- The visions of local car makers
Who’s Innovating?
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- Augmented reality comes into showrooms, better than visual reality
- Meet a more unique occasion, in a more unique way
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- Figure 23: Create Zone of TRON Realm in Chevrolet Digital Challenge
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- Figure 24: Cadillac’s fish tank hotspot in Xintiandi
- Figure 25: A Volvo S60L police car during G20
- High-tech feature as the core of the commercial, one at a time
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- Figure 26: Screen shots of Audi’s commercial
- WeChat as the landing channel, with more features coming
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- Figure 27: Screen shots of Lincoln’s official WeChat account
- Figure 28: Lincoln’s Weibo posts are attached with QR code of its WeChat account
The Consumer – What You Need to Know
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- A trading up trend
- Bigger and smarter
- Return to the basics
The Consumer – Car Purchase Plan
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- Tighter purchase schedules for families
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- Figure 29: Car purchase plan, by car ownership, July 2016
- A trading up trend of car buyers
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- Figure 30: Car purchase price, by first-time and replacement car buyers, July 2016
The Consumer – Car Feature Preference
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- The bigger, the better
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- Figure 31: Car feature preference, July 2016
- The basic need of first-time car buyers
- New technology introduction is critical for on-the-edge car buyers
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- Figure 32: Car purchase price, by selected preferred car features, July 2016
- A unique taste for small cars
The Consumer – Driving Technology Preference
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- Safety before comfort
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- Figure 33: Driving technology preference, July 2016
- Demands vary with driving experience
- Demands vary with car feature preference
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- Figure 34: Selected driving technology preference, by car feature preference, July 2016
The Consumer – Car Purchasing Influencing Factors
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- Product-related aspects are more important than external influences
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- Figure 35: Car purchasing influencing factors, July 2016
- Frustrated on-the-edge car buyers
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- Figure 36: Car purchasing influencing factors, very important, by car buyer groups, July 2016
The Consumer – Attitudes towards Car Purchasing
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- Car buyers are expecting intelligent cars
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- Figure 37: Attitudes towards car purchasing, artificial intelligence vehicle related statements, July 2016
- First-time car buyers are cautious about social media campaigns
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- Figure 38: Attitudes towards car purchasing, approach method related statements, July 2016
- Car buyers refuse to sacrifice experience for budget
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- Figure 39: Attitudes towards car purchasing, price and replacement related statements, July 2016
- Entry level luxury car versus mid-to-high level normal brand car
The Consumer – Meet the Mintropolitans
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- Superior demands on car features
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- Figure 40: Selected car feature preference, MinTs versus Non-MinTs, July 2016
- Non-Mintropolitans are the key targets for budget cars
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- Figure 41: Car purchase price – CHAID – Tree output, July 2016
Appendix – Market Size and Forecast
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- Figure 42: Total sales volume of new passenger cars, 2011-21
- Figure 43: Sales volume of new sports utility vehicles, 2011-21
- Figure 44: Sales volume of new multiple use vehicles, 2011-21
- Figure 45: Sales volume of new basic passenger car, 2011-21
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Appendix – Methodology and Abbreviations
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- Methodology
- CHAID analysis
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- Figure 46: Car purchase price – CHAID – Table output, July 2016
- Fan chart forecast
- Abbreviations
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