Table of Contents
Overview
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- What you need to know
- Products/themes covered in this Report
- Excluded
- Consumer definition
Executive Summary
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- The market
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- Figure 1: China’s juice retail market size, by value sales, 2011-21
- Figure 2: China’s juice retail market size, by volume sales, 2011-21
- Key players
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- Figure 3: Juice market share, by value, China, 2015
- Figure 4: Juice market share, by volume, China, 2015
- The consumer
- High earners enjoy packaged pure juice as well as freshly squeezed juice
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- Figure 5: Drinking frequency, by monthly household income, May 2016
- Tier one city residents consume more in different drinking occasions
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- Figure 6: Drinking occasions, by city tier, May 2016
- Households with children favour traditional retail channels
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- Figure 7: Purchase channels, by children in household, May 2016
- Men are more price-conscious than women
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- Figure 8: Purchasing and drinking barriers, by gender, May 2016
- What we think
Issues and Insights
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- How to diversify juice with added values (eg vegetable blends, cold-pressed or superfruits)
- The facts
- The implications
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- Figure 9: Selected international cold-pressed juice products, 2016
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- Figure 10: Selected superfruit juice products, 2016
- How to extend occasions and seasonal usage (eg gifting or limited editions)
- The facts
- The implications
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- Figure 11: Selected juice products for different occasions, 2016
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- Figure 12: Selected seasonal/limited juice products for autumn and winter, 2016
- How to target children/young parents
- The facts
- The implications
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- Figure 13: Selected packaged juice for children, 2015-16
The Market – What You Need to Know
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- A reduced current market with future potential in premiumisation
- Health awareness can drive consumption while sugar debate continues
Market Size and Forecast
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- The juice market is tough while premiumisation is key
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- Figure 14: China’s juice market volume, by retail and non-retail, 2011-16
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- Figure 15: China’s juice retail market size, by value sales, 2011-21
- Figure 16: China’s juice retail market size, by volume sales, 2011-21
Market Drivers
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- Healthy lifestyles can encourage category consumption
- Sugar content poses concerns
- Competition from other soft drinks
Market Segmentation
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- Figure 17: Volume share of China’s juice retail market, by market segmentation, 2011-21
- Pure juice grew strongly in volume
- Nectar grew moderately and prospected in blended juice
- Juice drinks are slowing down but still lead the market
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- Figure 18: China’s juice retail market volume size, by segment, 2011-21
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Key Players – What You Need to Know
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- A fragmented juice market with stable market positions
- Competitive edge in packaging, uniqueness and marketing
- Healthy and functional innovations are the current trends
Market Share
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- Players focusing on juice drinks are losing slight share
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- Figure 19: Selected Coca-Cola’s juice drinks range (Qoo and Minute Maid), China, 2016
- Nectars could be a gap in the market and entail star products
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- Figure 20: Huiyuan’s innovations in the nectars segment, China, 2016
- NFC pure juice gains share gradually from FC pure juice
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- Figure 21: Volume and value share of top 10 companies in juice market, China, 2014 and 2015
Competitive Strategies
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- Compete with packaging – environmental friendly
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- Figure 22: Selected international and domestic branded products with environmentally friendly claims, 2015-16
- Compete with uniqueness – Chinese-style juice and ingredients
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- Figure 23: Selected Chinese-themed juice or juice with traditional ingredients, 2015-16
- Compete with strategic alliance – Shanghai Disney Resort
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- Figure 24: Selected juice products from Master Kong and PepsiCo, 2015-16
Who’s Innovating?
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- Figure 25: Top 10 claims used in juice product launches, China, Q1 2014-Q3 2016
- Juice with no additives/preservatives and no/reduced sugar
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- Figure 26: Selected juice products with no additives/preservatives and no/low-sugar claims, 2016
- Flavour and ingredient innovations – Vegetables and all-natural
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- Figure 27: Selected fruit and vegetable mixed juice, 2016
- Figure 28: Selected all-natural juice products, 2016
- Juice with functional benefits
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- Figure 29: Selected juice products with beauty-enhancing claims, 2015-16
- Juice for children
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- Figure 30: Selected children juice products, 2016
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The Consumer – What You Need to Know
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- Packaged pure juices are consumed mostly once a week or more
- Diversification in drinking occasions is necessary
- Restaurants are the winning on-trade purchase channel
- Pure juice is the primary purchase trigger
- Diverse purchase channels are more attractive to Mintropolitans
Perceptions of Soft Drinks
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- Juice is perceived as lacking drinking variety
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- Figure 31: Correspondence Analysis – Perceptions of Soft Drinks, May 2016
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- Figure 32: Gangsheng Tang Lv Dou Sha Tian Pin (Mung Bean Dessert Drink) and Gangsheng Tang Hong Dou Sha Tian Pin (Red Bean Dessert Drink), China, April 2015
- Juice has fewer perception differences among various ages
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- Figure 33: Perceptions of Soft Drinks, by age, May 2016
Drinking Frequency
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- Packaged pure juices are consumed the most once a week or more
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- Figure 34: Drinking frequency, May 2016
- High earners are more frequent packaged pure juice and freshly squeezed juice users
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- Figure 35: Drinking frequency, by monthly household income, May 2016
Drinking Occasions
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- Juice entails diversification in drinking occasions
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- Figure 36: Drinking occasions, May 2016
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- Figure 37: Unif Wei Shi Ke product range, China, November 2015
- Tier one city residents are more diverse drinkers
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- Figure 38: Drinking occasions, by city tier, May 2016
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- Figure 39: Selected RTD juice products with on-the-go claims, 2016
Purchase Channels
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- Restaurants stand out from on-trade purchases
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- Figure 40: Purchase channels, May 2016
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- Figure 41: Selected seasonal flavoured juice products, 2016
- Traditional retail channels have the highest penetration especially among households with children
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- Figure 42: Purchase channels, by children in household, May 2016
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- Figure 43: Bai Antioxidant Infusion Variety Pack of Antioxidant Beverages, US, June 2016
Purchase Triggers
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- Being pure is the most essential purchase trigger for packaged juice
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- Figure 44: Purchase triggers, May 2016
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- Figure 45: Marigold Peel Fresh Powerveggies & Fruits Juice Drink, Singapore, September 2016
- Age is an indicator of the importance of functional benefits and famous brands
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- Figure 46: Purchase triggers, by age, May 2016
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- Figure 47: Selected vegetable blends juice and juice products with functional claims, 2016
Purchasing and Drinking Barriers
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- Ingredient quality and health claims are the key concerns
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- Figure 48: Purchasing and drinking barriers, May 2016
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- Figure 49: L&A Pineapple Coconut Juice, Puerto Rico, September 2016
- Men are more price-sensitive than women
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- Figure 50: Purchasing and drinking barriers, by gender, May 2016
- Figure 51: Selected premium juice products, 2016
Meet the Mintropolitans
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- Frequency of drinking packaged pure juice is most pronounced
- Health claims are more appealing to Mintropolitans
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- Figure 52: Mintropolitans versus non-Mintropolitans, juice, by purchase triggers, May 2016
- Multiple purchase channels to reach Mintropolitans
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- Figure 53: Mintropolitans versus non-Mintropolitans, juice, by purchase channels, May 2016
Appendix – Market Segmentation
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- Figure 54: Retail value sales of pure juice, 2011-21
- Figure 55: Retail value sales of nectar, 2011-21
- Figure 56: Retail value sales of juice drink, 2011-21
- Figure 57: China’s juice retail market value size, by segment, 2011-21
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- Figure 58: Retail market volume sales of pure juice, 2011-21
- Figure 59: Retail market volume sales of nectar, 2011-21
- Figure 60: Retail market volume sales of juice drink, 2011-21
- Figure 61: The juice retail market in China, by value and volume, 2011-21
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Appendix – Methodology and Definitions
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- Methodology
- Fan chart forecast
- Abbreviations
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