“Anti-aging products are not only relevant to mature consumers now. Consumers are adopting them as parts of skincare regime at an earlier age of 25. Unlike 30-40-year-olds who pay more attention to loose skin, consumers in their 20s treat dull skin as a key sign of aging, followed by the appearance of fine lines.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market and Competition – What You Need to Know
Market Drivers
China vs Developed Markets
Trends in the China Market
Who’s Innovating?
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Consumer Segmentation
Signs of Aging
Ways of Battling Against Aging
Price Tier
Purchase Factors
Reasons for Not Using Anti-aging Products
Meet the Mintropolitans
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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Rely more on basic skincare than anti-aging products
