Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Relevant Mintel Reports
Executive Summary
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- The market
- Value of pay-TV subscriptions increases
- Music and video streaming see rapid growth
- Print books up
- e-book growth slows
- Print newspapers see further declines
- Key players
- Amazon introduces new video platform
- Sky launches contract-free bundle to take on streaming services
- Music discovery becomes key feature
- Books are being designed for digital
- Apple News launches in UK
- The consumer
- e-book purchasing is in decline
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- Figure 1: Media purchases, June 2016
- Short videos are key format for younger people
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- Figure 2: Media activity frequency, June 2016
- Over a third view newspapers/magazines on smartphones
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- Figure 3: Media activities on different devices, June 2016
- Brands are becoming more important for music discovery
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- Figure 4: Discovery sources, June 2016
- TV shows/films are most likely to encourage follow-up behaviour
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- Figure 5: Behaviour after activity, June 2016
- What we think
Issues and Insights
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- Utilising social media for discovery and engagement
- The facts
- The implications
- Books buck trend with physical revival
- The facts
- The implications
The Market – What You Need to Know
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- Value of pay-TV subscriptions increases
- Music and video streaming see rapid growth
- Print books up
- e-book growth slows
- Print newspapers see further declines
- Newspaper websites continue to grow
The Markets
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- Pay-TV services
- Value of pay-TV subscriptions increases
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- Figure 6: Forecast value of operator revenue from sale of pay-TV services, 2010-20
- Music and video streaming sees rapid growth
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- Figure 7: Forecast value of subscriptions within the UK music streaming market, 2010-20
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- Figure 8: Forecast value of subscriptions within the UK video streaming market, 2010-20
- Books and e-books
- People turn back to print
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- Figure 9: Value of total consumer market print book sales, 2010-20
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- Figure 10: Value of total consumer market e-book sales, 2010-20
- Newspapers
- Print newspaper circulation continues to decline
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- Figure 11: National newspapers’ average print circulation per issue, 2014 and 2015
- Major newspaper websites see further significant growth
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- Figure 12: Average daily unique visits to national newspaper websites, November 2014 and November 2015
Key Players – What You Need to Know
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- Video
- More subscription services introduced
- Sky launches NOW TV as a contract-free bundle
- Music
- Music streaming services incorporate video
- Music discovery becomes key feature
- Books and e-books
- Books are being designed for digital
- News
- Apple News launches in UK
- Publishers block ad blockers
Launch Activity and Innovation
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- Video
- New video subscription services introduced
- Sky launches contract-free bundle to take on streaming services
- Sky Q created as premium TV service
- Music
- Music discovery becomes key service feature
- Music streaming services incorporate video
- Books and e-books
- Books are being designed for digital
- WH Smith targets younger readers
- Newspapers and magazines
- Apple introduce news aggregators
- Publishers block ad blockers
The Consumer – What You Need to Know
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- DVDs/CDs see further declines
- Fewer people are buying e-books
- Younger people are acquiring streaming subscriptions
- Over a quarter are listening to music for more than an hour a day
- The smartphone is nearly as popular as computers for music/podcasts
- Short videos are key format for younger people
- Friends/family are still most useful content discovery source
- TV shows/films are most likely to encourage follow-up behaviour
- Music generates social media interaction
Media Purchases
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- DVD/CDs see further declines
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- Figure 13: Media purchases, June 2015 and June 2016
- e-book purchasing falls
- Over a quarter of 16-24s have a video streaming subscription
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- Figure 14: Purchased subscription to a streaming service in the last 12 months, by age, June 2016
- Men are more likely to have a pay-TV subscription
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- Figure 15: Purchased subscription to TV service, by gender, June 2016
Media Activity Frequency
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- Over a quarter are listening to music for more than an hour a day
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- Figure 16: Media activity frequency, June 2016
- Print books see revival
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- Figure 17: Consume media daily, by age, June 2016
- Short videos are key format for younger people
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- Figure 18: How often watch short online videos, by age, June 2016
Media Activities on Different Devices
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- The smartphone is nearly as popular as computers for music/podcasts
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- Figure 19: Media activities on different devices, June 2016
- Younger people are reading e-books and news on smartphones
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- Figure 20: Content read on a smartphone, by age, June 2016
Media Discovery
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- Friends/family are still most useful content discovery source
- Offline adverts are effective for TV
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- Figure 21: Discovery sources, June 2016
- 16-24-year-olds are influenced by many sources for TV/films
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- Figure 22: Sources for discovering TV programmes/films. by age, June 2016
- Brands are becoming more important for music discovery
Behaviour after Media Consumption
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- TV shows/films are most likely to encourage follow-up behaviour
- Engaging with fan culture
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- Figure 23: Behaviour after activity, June 2016
- Music also generates social media interaction
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- Figure 24: Use of social media after consuming media, by age, June 2016
- Publishers can better engage on social media
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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