Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Color cosmetics market experiences growth in light of current trends
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- Figure 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2011-21
- Aging population presents challenges
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- Figure 2: Repertoire of make-up products used regularly (ie daily/most days), by age, May 2016
- Routine consumer behavior stifles growth
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- Figure 3: Reasons for purchasing, May 2016
- The opportunities
- Multifunctional, hybrid, and customizable cosmetics can broaden appeal
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- Figure 4: Interest in innovation – Have not tried but would be interested in trying, top five, May 2016
- Harness impulsivity through enhanced shopping experience
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- Figure 5: Sources of information and inspiration – Retail sources, May 2016
- Appeal to the Hispanic consumer as a beauty enthusiast
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- Figure 6: Repertoire of make-up products used regularly (ie daily/most days), by Hispanic origin, May 2016
- What it means
The Market – What You Need to Know
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- Strong 2016 growth for color cosmetics
- Success in facial cosmetics reflects trends towards hybridization
- Hybridization of products, natural approach spur innovation
- Aging population challenges market, buoyed by growing Hispanic population
Market Size and Forecast
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- Historic and projected sales performance of color cosmetics
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- Figure 7: Total US sales and fan chart forecast of color cosmetics, at current prices, 2011-21
- Figure 8: Total US sales and forecast of color cosmetics, at current prices, 2011-21
Market Breakdown
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- Facial make-up commands the largest share of market sales
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- Figure 9: Share of US retail sales of color cosmetics, by segment, at current prices, 2016
- Growth in lip cosmetics outpaces other category segments
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- Figure 10: Total US retail sales of color cosmetics, by segment, at current prices, 2014 and 2016
- Retailer opportunity to grow sales
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- Figure 11: Total US retail sales of color cosmetics, by channel, at current prices, 2014 and 2016
Market Perspective
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- Adults shifting their beauty spend toward color cosmetics
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- Figure 12: Percent change of US retail sales of beauty and personal care products, by segment, at current prices, 2016*
- Hybridization of facial skincare and cosmetics blurs lines
- The natural approach
Market Factors
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- Shifts in population by age influence market performance
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- Figure 13: US female population aged 18 or older, by age, 2011-21
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- Figure 14: Repertoire of make-up products used regularly (ie daily/most days), by age, May 2016
- Hispanic women offer opportunity for category growth
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- Figure 15: Female US Population, by Hispanic origin, 2011-21
- Economy encourages willingness to spend for premium products
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- Figure 16: Consumer Sentiment Index, January 2007-June 2016
- Figure 17: Repertoire of make-up products used regularly (ie daily/most days), by income, May 2016
Key Players – What You Need to Know
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- Smaller brands continue to gain market share
- Value brands reach shoppers, technology creates opportunity
- Online shopping isn’t the norm for cosmetics users
- Storytelling helps differentiate products, customization is in-demand
Manufacturer Sales of Color Cosmetics
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- Smaller brands continue to gain market share
- Acquisitions among market leaders could shape future growth
- Manufacturer sales of color cosmetics
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- Figure 18: MULO sales of color cosmetics, by leading companies, rolling 52-weeks 2015 and 2016
What’s Working?
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- Value brands show growth
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- Figure 19: MULO sales of private label color cosmetic products, by segment, rolling 52-weeks 2015 and 2016
- Figure 20: Share of branded and private label color cosmetic product launches, 2011-16
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- Figure 21: MULO sales of JA Cosmetics, by segment, rolling 52-weeks 2015 and 2016
- Technology enhances shopping experience
What’s Struggling?
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- Online shopping is low but could provide incremental boost for market
What’s Next?
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- Competitive marketplace creates need for product storytelling
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- Figure 22: Share of color cosmetic product launches, by sub-category, 2011-16
- Multifunction and hybrid cosmetics
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- Figure 23: Share of color cosmetic product launches, by claim, 2011-16
- Customizable make-up is in demand
The Consumer – What You Need to Know
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- Most women embrace a repertoire of products in their daily regimen
- Replacing a product prompts make-up purchases
- Online shopping for cosmetics is not the norm
- Family/friends and magazines are sources of information and inspiration
- Most women want to try customized make-up
- Long-lasting make-up remains a category frustration
Use of Facial Cosmetics
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- Traditional facial make-up products remain part of regular regime
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- Figure 24: Use of facial make-up, May 2016
- Facial make-up use higher among women aged 25-44
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- Figure 25: Use of select facial make-up, by age, May 2016
- Hispanics report broad use of facial make-up
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- Figure 26: Use of select facial make-up, by Hispanic origin, May 2016
Use of Eye Cosmetics
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- Mascara is staple in the eye cosmetic segment
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- Figure 27: Use of eye make-up, May 2016
- Affluent young women drive use of eye cosmetics
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- Figure 28: Use of eye make-up, by age and income, May 2016
- Hispanics report elevated use of eye cosmetics
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- Figure 29: Use of eye make-up, by Hispanic origin, May 2016
Use of Lip Cosmetics
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- Regular use of lip products is evenly dispersed
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- Figure 30: Use of lip make-up, May 2016
- Use of lip cosmetics is strong among affluent women
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- Figure 31: Use of lip make-up, by age and income, May 2016
- Hispanics demonstrate strong use of all lip cosmetics
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- Figure 32: Use of lip make-up, by Hispanic origin, May 2016
Number of Make-up Products Used Regularly
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- Most women embrace a repertoire of products in their daily regimen
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- Figure 33: Repertoire of make-up products used regularly (ie daily/most days), May 2016
- Affluent 18-34s emerge as using the largest repertoire of products
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- Figure 34: Repertoire of make-up products used regularly (ie daily/most days), by age and income, May 2016
- Hispanics regularly use large number of cosmetic products
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- Figure 35: Repertoire of make-up products used regularly (ie daily/most days), by Hispanic origin, May 2016
Reasons for Purchasing
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- Product replacement is the most common reason to purchase
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- Figure 36: Reasons for purchasing, May 2016
- Young women are influenced by new products, brands, and trends
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- Figure 37: Reasons for purchasing, by age, May 2016
- Hispanics receptive to advertising
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- Figure 38: Reasons for purchasing, by Hispanic origin, May 2016
Online Shopping Attitudes
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- Barriers to online shopping can be overcome
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- Figure 39: Online shopping attitudes, May 2016
- Young women are influenced by new products, brands, and trends
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- Figure 40: Online shopping attitudes, by age, May 2016
- Customization and support could fuel Hispanics’ online shopping
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- Figure 41: Online shopping attitudes, by Hispanic origin, May 2016
Sources of Information
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- Many color cosmetics users don’t seek information or inspiration
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- Figure 42: Sources of information and inspiration, May 2016
- Young women more apt to research information and trends
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- Figure 43: Sources of information and inspiration, by age, May 2016
- Hispanics show strong reliance on a variety of sources
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- Figure 44: Sources of information and inspiration, by Hispanic origin, May 2016
Interest in Innovations
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- Most women want to try customized make-up
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- Figure 45: Interest in innovation, May 2016
- Affluence and age support interest and use of new products
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- Figure 46: Interest in innovation – Have not tried but would be interested in trying, by age and income, May 2016
- Hispanics are early adopters of innovative make-up products
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- Figure 47: Interest in innovation – Have tried, by age and income and Hispanic origin, May 2016
Category Frustrations
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- Long-lasting make-up addresses top category frustration
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- Figure 48: Category frustrations, May 2016
- Product application is a point of frustration for young women
- Hispanics frustrated with package and product durability
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- Figure 49: Category frustrations, by age and Hispanic origin, May 2016
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – Market
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- Figure 50: Total US sales and forecast of color cosmetics, at inflation-adjusted prices, 2011-21
- Figure 51: Total US retail sales and forecast of color cosmetics, by segment, at current prices, 2011-21
- Figure 52: Total US retail sales of color cosmetics, by channel, at current prices, 2011-16
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Appendix – Key Players
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- Figure 53: MULO sales of eye cosmetics by leading companies and brands, rolling 52-weeks 2015 and 2016
- Figure 54: MULO sales of facial cosmetics, by leading companies and brands, rolling 52-weeks 2015 and 2016
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- Figure 55: MULO sales of lip cosmetics, by leading companies and brands, rolling 52-weeks 2015 and 2016
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Appendix – Consumer
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- Figure 56: Types of foundation/concealer used, October 2014-December 2015
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- Figure 57: Types of blush/bronzer used, October 2014-December 2015
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- Figure 58: Brands of foundation/concealer used, October 2009-December 2015
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- Figure 59: Brands of blush/bronzer used, October 2009-December 2015
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