Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Market size and forecast
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- Figure 1: UK music concerts and festivals market size and forecast, 2011-21
- Market drivers
- Companies and brands
- Market share
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- Figure 2: Leading music concert and festival operators, ranked by most recent turnover*, 2014/15
- Launch activity and innovation
- The consumer
- More than a third of adults have been to a concert in the past year
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- Figure 3: Type of music concert visited in the past 12 months, June 2016
- Majority go just once or twice a year
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- Figure 4: Number of music concerts attended in the past 12 months, June 2016
- One in five visited a festival in the past year
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- Figure 5: Music festivals visited in the past 12 months, June 2016
- Two thirds of concert and festival tickets bought using digital devices
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- Figure 6: Method of buying ticket for most recent music concert or festival visited, June 2016
- Bringing convenience to festivals is top of fans’ priorities
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- Figure 7: Interest in potential music concert and festival innovations, June 2016
- Viagogo and StubHub are most heard-of secondary resellers
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- Figure 8: Awareness and usage of secondary ticketing companies, June 2016
- Viagogo and StubHub have highest satisfaction levels
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- Figure 9: Whether people who have used secondary ticketing companies would use their services again, by company used, June 2016
- What we think
Issues and Insights
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- What are the main opportunities for festivals to increase their revenues?
- The facts
- The implications
- The music industry needs to help to retain grassroots music venues
- The facts
- The implications
The Market – What You Need to Know
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- Market continues steady trend of growth
- Uncertain outlook for 2017
- Tickets account for bulk of revenues
- Concert ticket sales worth nearly £1 billion alone
- Festival ticket sales worth more than £275 million
- PRS tariff review still to reach a conclusion
- Decline of grassroots music venues threatens entire music industry
Market Size and Forecast
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- Market continues steady trend of growth
- Uncertain outlook for 2017
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- Figure 10: UK music concerts and festivals market size and forecast, 2011-21
- Forecast
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- Figure 11: Music concerts and festivals, forecast market value, 2011-21
- Forecast methodology
Market Segmentation
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- Tickets account for bulk of revenues
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- Figure 12: UK music concerts and festivals market, by segment, 2011-15
- Concert ticket sales worth nearly £1 billion alone
- Festival ticket sales worth more than £275 million
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- Figure 13: Major UK music festivals, 2016
Market Drivers
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- PRS tariff review still to reach a conclusion
- Brexit devaluation likely to make overseas artists more expensive
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- Figure 14: Trends in average annual exchange rates, GBP versus US$ and EUR, 2010-16
- Decline of grassroots music venues threatens entire music industry
- CMA reviews secondary ticketing compliance
- Ticket fraud continues to be an issue
- Live growth continues to be attractive to artists
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- Figure 15: Trends in live and recorded music revenues in the UK, 2010-15
Companies and Brands – What You Need to Know
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- Live Nation consolidates market position
- SJM leads the rest
- AEG’s challenge fades
- Taking music to the people
- Cashless payment gradually being refined
- Festival introductions…
- …and match-ups
Market Share
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- Live Nation consolidates market position
- SJM leads the rest
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- Figure 16: Leading music concert and festival operators, ranked by most recent turnover*, 2014/15
Launch Activity and Innovation
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- Taking music to the people
- Cashless payment gradually being refined
- Festival introductions…
- …and match-ups
- Scope for festivals to improve their image through helping good causes
The Consumer – What You Need to Know
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- More than a third of adults have been to a concert in the past year
- Majority go just once or twice a year
- One in five visited a festival in the past year
- Two thirds of concert and festival tickets bought using digital devices
- Bringing convenience to festivals is top of fans’ priorities
- Viagogo and StubHub are most heard-of secondary resellers
- Satisfaction is high among users, particularly for buying tickets
- Viagogo and StubHub have highest satisfaction levels
Music Concert Visiting
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- More than a third of adults have been to a concert in the past year
- A need to refocus on older, more affluent consumers?
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- Figure 17: Type of music concert visited in the past 12 months, June 2016
- Rock and pop fans most insular
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- Figure 18: Type of music concert visited in the past 12 months, by type of music concert visited in the past 12 months, June 2016
Number of Concerts Attended in Past Year
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- Majority go just once or twice a year
- Clear division in frequency of visiting by age
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- Figure 19: Number of music concerts attended in the past 12 months, June 2016
- Pop music fans are most casual concert-goers
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- Figure 20: Number of music concerts attended in the past 12 months, by type of music concert visited in the past 12 months, June 2016
Music Festival Visiting
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- One in five say they visited a music festival in the past year
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- Figure 21: Music festivals visited in the past 12 months, June 2016
- Glastonbury and Download most popular choices for one-festival visitors
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- Figure 22: Music festivals visited in the past 12 months, by number of festivals visited in the past 12 months, June 2016
Ticket Buying Channels
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- Two thirds of concert and festival tickets bought using digital devices
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- Figure 23: Method of buying ticket for most recent music concert or festival visited, June 2016
Interest in Potential Innovations
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- Bringing convenience to festivals is top of fans’ priorities
- Partnering with charity has potential to create goodwill towards festivals
- In-venue commerce app functionality promises valuable customer data
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- Figure 24: Interest in potential music concert and festival innovations, June 2016
Awareness and Usage of Secondary Ticketing Companies
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- Viagogo and StubHub are most heard-of secondary resellers
- StubHub and Viagogo have highest levels of usage
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- Figure 25: Awareness and usage of secondary ticketing companies, June 2016
- Seatwave struggles on awareness, even among frequent concert-goers
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- Figure 26: Percentage of concert and festival visitors who have heard of secondary ticketing brands, by number of music concerts attended in the past 12 months, June 2016
- Seatwave has a more balanced portfolio than rivals
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- Figure 27: Usage of secondary ticketing companies, by people who have bought or sold tickets through them, June 2016
Satisfaction with Secondary Ticketing Companies
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- Satisfaction is high among users, particularly for buying tickets
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- Figure 28: Whether people who have used secondary ticketing companies would use their services again, June 2016
- Viagogo and StubHub have highest satisfaction levels
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- Figure 29: Whether people who have used secondary ticketing companies would use their services again, by company used, June 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Figure 30: UK music concerts and festivals, value forecast scenarios, 2016-21
- Forecast methodology
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