Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Skincare products included in the consumer survey
- Skincare products included in market size
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast of total facial skincare sales in China, 2011-21
- Companies and brands
- The consumer
- Facial masks become the second most used product
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- Figure 2: Product usage
- Use the problem-solving approach to attract male users
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- Figure 3: Usage motivation among male users
- South Korean beauty takes over
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- Figure 4: Brand bought most often in the last six months
- Brand origin matters
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- Figure 5: Comparison of brand purchase motivations
- Six beauty enhancement themes
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- Figure 6: Female users' approach to improving skin during last 12 months
- What we think
Issues and Insights
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- Different ways to attract male users
- The facts
- The implications
- Brand origins matter to Chinese women
- The facts
- The implications
- Six beauty enhancement themes
- The facts
- The implications
The Market – What You Need to Know
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- Growth will continue
- Local power strive
Market Size and Forecast
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- Steady growth
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- Figure 7: China facial skincare market, value sales, 2011-15
- Market forecast
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- Figure 8: Best- and worst-case forecast of total facial skincare sales in China, 2011-21
Market Drivers
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- Legislation change
- The issue of cosmetics production license can potentially slow down business activities
- The end of ‘doctor’ brands
- Social and media networks have become increasingly important to beauty brands
Market Share
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- Local brand power
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- Figure 9: Top companies share in value from 2013-15
Companies and Brands – What You Need to Know
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- International players
- L’Oréal
- Estée Lauder
- Shiseido
- Amorepacific
- Domestic players
- Shanghai Pehchaolin Daily Chemical
- Shanghai Shangmei Cosmetics
- Jala
- Inoherb
Who’s Innovating
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- Smarter skincare
- My UV Patch
- Skin Expert Mirror
- Enhance consumer experience
- Pu’er tea inspired beauty
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- Figure 10: Cha Ling in Hong Kong, q2 2016
- Too Cool for Schools
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- Figure 11: Too Cool for Schools concept store in shanghai, q1 2016
- EVITA Beauty Whip Soap
- Beaumoji
- Miracle oil continues to evolve
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- Figure 12: Top claim ingredients of new skincare products 2013-15,UK, South Korea, China, Japan, USA, France, Germany
- Microalgae oil
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- Figure 13: Estelle & Thild's Repairing Oil Complex,
- Figure 14: African Botanics' Intensive Recovery Oil
- Cacay Nut Oil
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- Figure 15: Bamford Restore Elixir
- Superfood seed oil
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- Figure 16: Juno Hydroactive Cellular Face Oil
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- Figure 17: Luna Sleeping Night Oil,
- Figure 18: Elemis Superfood Facial Oil
- Big brand extension
- Olay White Radiance Light-Perfecting face oil
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- Figure 19: Olay White Radiance Light-Perfecting Clear Face Oil
- Clinique Smart Treatment Oil
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- Figure 20: Clinique Smart Treatment Oil
- SK-II Facial Treatment Oil
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- Figure 21: SK-II Facial Treatment Oil
- Origins Mega-Defense Barrier-Boosting Essence Oil
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- Figure 22: Origins Mega-Defense Barrier-Boosting Essence Oil
The Consumer – What You Need to Know
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- Skin concerns remain the same
- Facial mask has replaced moisturisers becoming the second most used product after cleanser
- Super hydration trend
- Use the problem-solving approach for men
- South Korean beauty takes over
Current Skin Condition
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- Skin concerns remain the same
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- Figure 23: Current skin condition
- Holistic approach to tackle dull skin
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- Figure 24: Current skin condition by gender
- Different concerns towards wrinkles
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- Figure 25: Current skin condition by gender
Product Usage
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- Facial masks have replaced moisturisers to become the second most used product
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- Figure 26: Product usage
- Super hydration trend
- Moisturiser usage is declining as beauty regimes become more segmented
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- Figure 27: Product usage
- Male users still lag behind
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- Figure 28: Product usage by gender
- Take care of your eye area
- Facial cleanser device has great potential for men
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- Figure 29: Foreo Luna for Men
- Young age groups tend to use facial masks and suncare
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- Figure 30: Product usage by age group
Male Users Analysis
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- Use the problem-solving approach to attract male users
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- Figure 31: Usage motivation for male users
- Removing gender stereotypes
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- Figure 32: Usage motivation male users by income
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- Figure 33: Usage motivation male users by marriage status
- For men by men
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- Figure 34: Usage motivation male users by income
Female Users Analysis- Brand Bought Most Often by Country of Origin
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- South Korean beauty takes over
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- Figure 35: Brand bought most often in the last six months
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- Figure 36: Brands bought most often by age
- Chinese brands are gaining shares
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- Figure 37: Brands bought most often by age
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- Figure 38: Brands bought most often by income
- Figure 39: Favourite skincare brand by brand origin, Aug 2015
- City difference
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- Figure 40: Brand bought most often, by city
Female Users Analysis- Purchase Motivation
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- Brand origins matters
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- Figure 41: Brand purchase motivation comparison
- American brands are lacking strong national identity
- Premiumisation potential for Chinese brands
- Different marketing strategies between French brands and South Korean brands
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- Figure 42: Correspondence analysis – The importance of brands in skincare purchasing, August 2015
Female Users Analysis- Approach to Improve Skin
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- Six beauty enhancement themes
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- Figure 43: Female users' approach to improve skin during last 12 months
- Strong interest in ‘inside-out’ beauty continues
- Smarter tools to assist beauty routine
- Beyond natural ingredients
- High-end brands need to offer more professional support
The Mintropolitan
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- Why Mintropolitans?
- Who are they?
- The Mintropolitan women are Pro-South Korean brands
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- Figure 44: Brand bought most often by Mintropolitans
- Promote healthy lifestyle for the Mintropolitan men
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- Figure 45: Usage motivation male users
Appendix – Data Sources, Abbreviations and Supporting Information
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- Methodology
- Market sizing definition
- Fan chart forecast
- Abbreviations
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