Table of Contents
Overview
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- What you need to know
- Products covered in this report
- Excluded
Executive Summary
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- The market
- Growing older population not as tempted by gift sets
- Companies and brands
- Fragrances take high proportion of launch activity
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- Figure 1: BPC gift set launches, by category, January 2013-June 2016
- The consumer
- Fragrance sets a popular gift
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- Figure 2: Types of gift sets purchased and received, June 2016
- Women buy skincare sets for themselves
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- Figure 3: Types of gift set people have bought for themselves, by gender, June 2016
- Multi sets more popular as a gift for others
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- Figure 4: Types of gift set people have bought for other people, by gender, June 2016
- Men pay more per set
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- Figure 5: Average amount spent on gift sets, by gender, June 2016
- Christmas gifting important
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- Figure 6: Occasions beauty gift sets have been purchased for, by gender, June 2016
- Women looking for value
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- Figure 7: Factors driving interest in buying gift sets for self, by gender, June 2016
- Gift wrapping is a strength
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- Figure 8: Attitudes towards beauty gift sets, by gender, June 2016
- Waste and unwanted products a barrier
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- Figure 9: Attitudes towards receiving beauty gift sets, June 2016
- What we think
Issues and Insights
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- Expanding gifting outside of Christmas
- The facts
- The implications
- Appealing to an older population
- The facts
- The implications
The Market – What You Need to Know
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- Growing older population not as tempted by gift sets
- Strength of prestige a boost for gift sets
- Money saving a driver of gift set purchase
- Beauty gifts a popular Christmas choice
Market Drivers
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- Growing older population not as tempted by gift sets
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- Figure 10: Trends in the age structure of the UK population, by gender, 2011-21
- Strength of prestige a boost for gift sets
- Money saving a driver of gift set purchase
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- Figure 11: Savvy shopping habits when buying BPC products, August 2015
- Beauty gifts a popular Christmas choice
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- Figure 12: Top gift types bought at Christmas, 2012-15
Companies and Brands – What You Need to Know
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- Fragrances take high proportion of launch activity
- Fragrance launches feature rose gold and rose quartz theme
- Premium anti-ageing sets dominate facial skincare sets
- Bath and bodycare launches focus on health and wellness
- Colour cosmetics launches follow the lip trend
- Multi-product sets offer seasonal convenience
Launch Activity and Innovation
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- Fragrances take high proportion of launch activity
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- Figure 13: BPC gift set launches, by category, January 2013-June 2016
- Coty and Boots lead gift set innovation
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- Figure 14: New product development in beauty gift sets, by ultimate company and other, 2015
- Fragrance launches feature rose gold and rose quartz theme
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- Figure 15: Examples of women’s fragrances with rose gold and rose quartz packaging, Jan 2015-June 2016
- Premium anti-ageing sets dominate facial skincare sets
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- Figure 16: Examples of premium anti-ageing facial skincare gift sets, Jan 2015-June 2016
- Bath and bodycare launches focus on health and wellness
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- Figure 17: Examples of bodycare gift sets with a health or wellness theme, Jan 2015-June 2016
- Colour cosmetics launches follow the lip trend
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- Figure 18: Examples of colour cosmetics gift sets with lip products, Jan 2015-June 2016
- Multi-product sets offer seasonal convenience
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- Figure 19: Examples of BPC multi-product gift sets with a seasonal theme, Jan 2015-June 2016
The Consumer – What You Need to Know
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- Fragrance sets a popular gift
- Women buy skincare sets for themselves
- Devices expensive for a gift
- Multi-product sets more popular as a gift for others
- Men pay more per set
- Christmas gifting important
- Men buy for romance
- Women looking for value
- Gift wrapping is a strength
- Waste and unwanted products a barrier
Types of Gift Set
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- Fragrance sets a popular gift
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- Figure 20: Types of gift sets purchased and received, June 2016
- Body more popular than face or hair
- Young adults most common recipients
Buying Gift Sets for Self
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- Women buy skincare sets
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- Figure 21: Types of gift set people have bought for themselves, by gender, June 2016
- Devices expensive for a gift
Buying Gift Sets for Others
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- Multi-product sets more popular as a gift for others
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- Figure 22: Types of gift set people have bought for other people, by gender, June 2016
- Make-up gift sets popular choice for women of all ages
Shopping for Gift Sets
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- Gifts for self are an infrequent purchase
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- Figure 23: Number of gift sets bought in the last year, June 2016
- Men pay more per set
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- Figure 24: Average amount spent on gift sets, by gender, June 2016
- Adults spend more on fragrances for themselves than others
Occasions of Purchase
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- Christmas gifting important
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- Figure 25: Occasions beauty gift sets have been purchased for, by gender, June 2016
- Men buy for romance
- Mother’s Day more common for present buying than Father’s Day
Reasons for Purchasing for Self
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- Women looking for value
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- Figure 26: Factors driving interest in buying gift sets for self, by gender, June 2016
- Special products hold more appeal for men
Attitudes towards Gifting
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- Gift wrapping is a strength
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- Figure 27: Attitudes towards beauty gift sets, by gender, June 2016
- Men worry about offending
- Waste and unwanted products a barrier
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- Figure 28: Attitudes towards receiving beauty gift sets, June 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Companies and Brands
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- Figure 29: Beauty gift set launches, by price point, January 2013-June 2016
- Figure 30: Beauty gift set launches, by quarter, 2015
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