Table of Contents
Executive Summary
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- Early indication of a return to growth in the tablet market
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- Figure 1: Household ownership of consumer technology products, December 2015 and April 2016
- Smartphone ownership edges up
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- Figure 2: Personal ownership of consumer technology products, December 2015 and April 2016
- Over-65s showing increased interest but purchase intentions still vague
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- Figure 3: Plans to purchase or upgrade consumer technology products, by timescale, April 2016
- Nearly half of tablet owners have small-screen models
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- Figure 4: Tablet screen size, April 2016
- Apple’s move into phablet market helps boost large-screen smartphone share
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- Figure 5: Smartphone screen size, April 2016
- Growing internet access via mobile devices sees PC use scenarios decline
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- Figure 6: Methods used to access the internet in the last three months, June 2013-April 2016
- Communication, sharing and content creation
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- Figure 7: Frequency of online social & content creation activities, April 2016
- Entertainment and news
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- Figure 8: Frequency of online news & entertainment activities, April 2016
- Brand interactions, reviews and comparisons
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- Figure 9: Frequency of online brand or product-related activities, April 2016
- Retail, finance and information
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- Figure 10: Frequency of online retail, finance and information-related activities, April 2016
- What we think
The Consumer – What You Need to Know
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- Early indication of a return to growth in the tablet market
- Desktop ownership decline shows signs of abating
- Nearly half of tablet owners have small-screen models
- Smartphone ownership edges up
- Over-65s need to be encouraged to firm up smartphone purchase intentions
- Screen size a key battleground in the smartphone market
- Growing internet access via mobile devices sees PC use scenarios decline
- Instant messaging services presenting more of a challenge to email
- Four in ten social media users like or follow brands regularly
- More than six in ten over-55s manage finances online
- Social media key for targeting young families with voucher details
Consumer Technology Products – Overview
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- Uptick in tablet penetration suggests return to growth
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- Figure 11: Household ownership of consumer technology products, December 2015 and April 2016
- Smartphones break 80% barrier…
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- Figure 12: Personal ownership of consumer technology products, December 2015 and April 2016
- …and still top people’s shopping lists
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- Figure 13: Plans to purchase or upgrade consumer technology products (at any point in the future), December 2015 and April 2016
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- Figure 14: Plans to purchase or upgrade consumer technology products, by timescale, April 2016
Consumer Technology Products – Televisions
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- Ownership
- Smart TVs provide a valuable window into the smart home
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- Figure 15: Household ownership of televisions, by type, April 2015-April 2016
- Intention to purchase
- More content set to drive take-up of 4K
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- Figure 16: Ownership of and interest in Ultra HD 4K TVs, June 2016
- Betting on sport to boost interest
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- Figure 17: Plans to purchase or upgrade televisions, by timescale, April 2016
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- Figure 18: Activities likely to be done to shop around for technology products, men aged 25-44 vs all respondents, April 2016
- Companies admit defeat in 3D market
Consumer Technology Products – Computers
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- Ownership
- Tablet market shows early indication of a return to growth
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- Figure 19: Household ownership of computers, January 2012-April 2016
- Intention to purchase
- Desktop ownership decline shows signs of abating
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- Figure 20: Plans to purchase or upgrade computers, by timescale, April 2016
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- Figure 21: Plans to purchase or upgrade desktop computers, by timescale, by age, April 2016
- Parents show highest levels of imminent upgrade intentions.
- Nearly half of tablet owners have small-screen models
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- Figure 22: Tablet screen size, April 2016
Consumer Technology Products – Mobile Phones and Smartwatches
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- Ownership
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- Figure 23: Ownership of mobile phones and smartwatches, January 2012-April 2016
- Over-65s need to be encouraged to firm up purchase intentions
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- Figure 24: Smartphone ownership, by age, November 2014-April 2016
- Taking a function-first approach
- Intention to purchase
- Connectivity is key for kick-starting smartwatch growth
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- Figure 25: Plans to purchase or upgrade mobile phones and smartwatches, by timescale, April 2016
- Smartphone screen size
- Phablets gain share as more models come on-stream
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- Figure 26: Smartphone screen size, April 2016
Internet Access
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- Figure 27: Devices used to access the internet in the last three months, June 2013-April 2016
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Online Activities
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- Communication, sharing and content creation
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- Figure 28: Frequency of online social & content creation activities, April 2016
- Apple, Google and WhatsApp offer more from messaging
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- Figure 29: Google assistant in Allo app, July 2016
- Entertainment and news
- Authenticity, immediacy and exclusivity
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- Figure 30: Frequency of online news & entertainment activities, April 2016
- Pokémon Go highlights AR potential
- Brand interactions, reviews and comparisons
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- Figure 31: Frequency of online brand or product-related activities, April 2016
- Retail, finance and information
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- Figure 32: Frequency of online retail, finance and information-related activities, April 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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