The leading retailers in the non-specialist non-food sector are among the most dynamic marketers in the UK. Research highlighting that consumer trust in such brands is solid, adds great weight behind their determination to capture a greater share of whatever markets they see an opportunity in. How do you maintain consumer faith in the brand and at the same time expand in order to appeal to new customers without damaging integrity? Retail Review looks at what has been key in developing brand attributes, establishing both aspects of service that need improvement such as delivery, payment procedures and face-to-face customer relations, and the opportunities for cross sector trading and service options for those with strong existing brands.

Retail Review provides an overview of trends within retail sectors and performance by leading retail companies within sectors and assesses the main factors affecting retailers in each sector, as well as tracing recent developments in company activity. This report takes as its major focus the degree of concentration that leading businesses have established both overall and within their own sectors, and determines whether the concentration in some retail sectors is such that consumer choice is becoming increasingly limited. Retail Review also considers consumer perceptions of retailers within different areas as a means of gauging the success of meeting consumer needs for quality, service and value for money. Original consumer research is used to assess specific aspects of retailer consumer interface with particular emphasis given to issues relating to brand trust.