Table of Contents
Executive Summary
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- The market
- Low-cost boom steps up growth
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- Figure 1: Forecast of consumer spending on private health and fitness clubs, 2011-21
- Affordable access attracts new users
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- Figure 2: Forecast of private health and fitness club user numbers, 2011-21
- Companies and brands
- PureGym bulks up
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- Figure 3: Leading private health and fitness club operators, by number of sites, June 2016
- The consumer
- Low-cost revolution not yet changing market make-up
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- Figure 4: Use of health and fitness clubs, April 2014-May 2016
- Club members getting their money’s worth
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- Figure 5: Frequency of visiting private health and fitness clubs, May 2016
- Payment models working to improve flexibility
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- Figure 6: Methods of payment for use of private health and fitness clubs, May 2016
- Swimmers splash out beyond gym-based mainstream
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- Figure 7: Private health and fitness club activities, May 2016
- Multiple motivations offer value for money – but not without risk
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- Figure 8: Motivations for joining a private health and fitness club, May 2016
- Retention issues are not about results
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- Figure 9: Satisfaction of current users with progress towards private health and fitness club goals, May 2016
- Loyalty schemes point the way to new members
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- Figure 10: Interest in incentives for private health and fitness club membership, May 2016
- What we think
Issues and Insights
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- Will new technologies offer equal opportunities for all?
- The facts
- The implications
- Will the Government’s new sport and activity policy change the game?
- The facts
- The implications
The Market – What You Need to Know
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- Low-cost boom steps up growth
- Affordable access attracts new users
- Sales focus on more than membership
- Expanding provision widens pool of potential customers
- Exercise for health policy to open new doors
Market Size and Forecast
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- Low-cost segment leads spending growth
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- Figure 11: Value of the UK private health and fitness club market, 2011-21
- Forecast
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- Figure 12: Forecast of consumer spending on private health and fitness clubs, 2011-21
- More clubs, more members
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- Figure 13: Private health and fitness club user numbers, 2011-21
- Forecast
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- Figure 14: Forecast of private health and fitness club user numbers, 2011-21
- Forecast methodology
Market Segmentation
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- Adding value beyond the studio and gym
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- Figure 15: Consumer spending in private health and fitness clubs, 2014-16
Market Drivers
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- ‘Strong is the new skinny’
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- Figure 16: Monthly or more frequent participation in sport and fitness activities, October 2014-September 2015
- Public policy switches from sport to health
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- Figure 17: Actions considered important to staying healthy, August 2015
- Consumer caution tempers rising incomes boost
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- Figure 18: Personal disposable income, 2010-20
- Growth in club numbers improving access
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- Figure 19: Private health and fitness facilities*, by region, March 2015
- Clubs and users switched on to technology
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- Figure 20: Plans to purchase or upgrade a smartwatch, by timescale, December 2015
- Operators sign up for mass participation events
Companies and Brands – What You Need to Know
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- PureGym powers ahead
- Competition and fragmentation fuel M&A activity
- Immersive fitness offers a more engaging experience
- Collaborations stretch from mass events to exclusive labels
- Expansion plans backed by adspend growth
Market Share
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- PureGym bulks up on venue numbers…
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- Figure 21: Leading private health and fitness club operators, by number of sites, June 2016
- …and leads on memberships as a result
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- Figure 22: Leading private health and fitness club operators, by estimated membership numbers, June 2016
- Mergers still offering a short-cut to growth
Launch Activity and Innovation
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- Snap Fitness cracks on with expansion plans
- Industry jumps into immersive fitness trend
- Taking brand collaborations beyond the boutique
- Data brings new dynamism to pricing
- Wisdom on crowds
- No cycling on the upper deck?
Advertising and Marketing Activity
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- Adspend supports expansion plans
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- Figure 23: Total monitored above-the line, online display and direct mail advertising expenditure of top 10 health and fitness club advertisers, 2011/12-2014/15
- Personal approach goes digital
- Nielsen Media Research coverage
The Consumer – What You Need to Know
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- Low-cost revolution not yet changing market make-up
- Club members getting their money’s worth
- Payment models working to improve flexibility
- Swimmers splash out beyond gym-based mainstream
- Multiple motivations offer value for money – but not without risk
- Retention issues are not about results
- Potential members keen to cut their costs
Health and Fitness Club Users
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- New club models leave market make-up unmoved
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- Figure 24: Use of health and fitness clubs, April 2014-May 2016
- Potential users open to education on health club benefits
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- Figure 25: Potential health and fitness club users, by generation, May 2016
Frequency of Club Visiting
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- Club users committed to frequent visiting
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- Figure 26: Frequency of visiting private health and fitness clubs, May 2016
Payment Methods
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- Flexible trends altering the payment picture
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- Figure 27: Methods of payment for use of private health and fitness clubs, May 2016
- Frequent visiting a long-term commitment
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- Figure 28: Frequency of visiting health and fitness clubs, by method of payment, May 2016
Club Activities
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- Club users head straight to the gym
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- Figure 29: Private health and fitness club activities, May 2016
- Swimmers dip a toe in many waters
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- Figure 30: Participation in selected private health and fitness club activities, by participation in selected other activities, May 2016
Motivations for Membership
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- Stress-busting to break out of the spa?
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- Figure 31: Motivations for joining a private health and fitness club, May 2016
- Multiple motivations – ambition vs realism
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- Figure 32: Repertoire of motivations for joining a private health and fitness club, May 2016
- Are personal trainers losing out around weight loss?
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- Figure 33: Past-year experience of exercising with a personal trainer, by motivation for joining a health and fitness club, May 2016
User Satisfaction
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- Customers well satisfied – but also quick to judge
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- Figure 34: Satisfaction of current users with progress towards private health and fitness club goals, May 2016
- Lack of progress not pushing members to the exit
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- Figure 35: Satisfaction of past users with progress towards private health and fitness club goals, May 2016
Incentives for Membership
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- Loyalty schemes point the way to new members
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- Figure 36: Interest in incentives for private health and fitness club membership, May 2016
- Losing weight, expanding interest
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- Figure 37: Losing weight/toning up as a motivation for health and fitness club membership, by interest in incentives for membership, May 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Market value
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- Figure 38: Forecast of consumer expenditure on private health and fitness clubs, 2016-21
- Market volume
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- Figure 39: Forecast of private health and fitness club user numbers, 2016-21
- Forecast Methodology
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