Table of Contents
Executive Summary
-
- The market
- The recession is affecting the packaged juice market
-
- Figure 1: Forecast of Brazil retail sales of juice, by value, 2011-21
- Market drivers
- The economy is going through a bad time
- Key Players
- Coca-Cola holds 42.9% of share by value
-
- Figure 2: Value shares in the juice retail market, 2014 and 2015
- The consumer
- Freshly squeezed juice and powdered juice are the main types
-
- Figure 3: Usage of fruit juice and juice drinks, Brazil, May 2016
- Fruit juices are popular during lunch
-
- Figure 4: Occasions for drinking fruit juice and juice drinks, Brazil, May 2016
- 100% fruit juice, reduced-sugar, and organic beverages are the most likely to benefit among new products
-
- Figure 5: Interest in new juice products, Brazil, May 2016
- What we think
Issues and Insights
-
- Using packaging to boost sales
- The facts
- The implications
-
- Figure 6: New Maguary packaging, Brazil, May 2016
- Added-value drinks such as vegetable blends and cold-pressed juice to diversify the market
- The facts
- The implications
The Market – What you need to know
-
- The juice category is suffering worldwide
- The outlook for the Brazilian market is also not positive
- Changes in lifestyle and an aging population
Market Size and Forecast
-
- Worldwide juice market
- Domestic juice market performance
-
- Figure 7: Retail sales of juice in Brazil, by value, in R$ billion, 2011-15
- Figure 8: Retail sales of juice in Brazil, by volume, in million liters, 2011-15
-
- Figure 9: Retail market volume consumption per capita (liter) of bottled water, carbonated soft drinks, and juice, Brazil, 2010-15
- Brazil presents low consumption per capita
-
- Figure 10: Worldwide consumption per capita of juice, selected countries
- Segment performance
-
- Figure 11: Retail value sales of juice, in R$ billion, 2014-15
-
- Figure 12: Retail volume sales of juice, in million liters, 2014-15
- Forecast for the juice market
-
- Figure 13: Forecast of Brazil retail sales of juice, by value, 2011-21
-
- Figure 14: Forecast of Brazil retail sales of juice, by volume, 2011-21
Market Drivers
-
- The Brazilian population is slowly aging
- Brands can target healthy lifestyles to increase consumption
- Promotion of organic and sustainable food
- The Brazilian economy is struggling
- Inflation is diminishing consumers’ spending power
-
- Figure 15: IPCA monthly change, by percentage, January 2014-April 2016
- Unemployment rate keeps increasing
Key Players – What You Need to Know
-
- Coca-Cola leads the market with 42.9% of share by value
- British soft drink maker Britvic acquired Ebba
- New line with fruit pieces
Market Share
-
- Coca-Cola is the market leader with 42.9% of market share by value
- Britvic gains control of Ebba
-
- Figure 16: Value shares in the juice retail market, 2014 and 2015
- Figure 17: Volume shares in the juice retail market, 2014 and 2015
- Increased competitiveness due to new entrants
- Ambev acquires Do Bem and debuts in the juice market
Who’s Innovating?
-
- Maguary launches new line with fruit pieces
-
- Figure 18: Maguary Pedaços peach flavored, Brazil
- Maguary Fruit Shoot focused on children
- New cola flavor to compete with soft drinks
- Reducing added sugar content
-
- Figure 19: New Del Valle products, Brazil, 2015
- Famiglia Zanlorenzi invests in vegetable juice products and snack juice
-
- Figure 20: Famiglia Zanlorenzi’s new product launches, Brazil, 2016
- Packaged juice in bottles have seen substantial growth
-
- Figure 21: New product launches of packaged fruit juice in carton, Brazil
- Figure 22: New product launches of packaged fruit juice in bottle, Brazil
- Glass bottles should be advertised as good for the environment
-
- Figure 23: New products using glass bottles, Brazil
- Figure 24: New product launches of packaged fruit juice, by type, Brazil 2012-16
The Consumer – What You Need to Know
-
- Freshly squeezed juice and powdered juice are the main types
- Juices boost high usage during lunch
- Fruit juices are seen as a healthy
Usage of Fruit Juice and Juice Drinks
-
- Freshly-squeezed juice is the most popular juice type, drunk by 55% of consumers
- 100% fruit juice products have been expanding
-
- Figure 25: New product launches of 100% fruit juice and juice drinks, Brazil 2011-16
-
- Figure 26: Top 5 flavors in 100% juice products, Brazil, 2011-16
-
- Figure 27: Usage of fruit juice and juice drinks, Brazil, May 2016
- Powdered juice is the main juice drink in Brazil
-
- Figure 28: Powdered juice containing stevia, Argentina and the US
- Nectar is the most consumed RTD packaged juice
-
- Figure 29: Usage of fruit juice and juice drinks, Brazil, May 2016
Occasions for Drinking Juice
-
- Juices are most consumed as part of lunch
-
- Figure 30: Occasions for drinking fruit juice and juice drinks, by age, Brazil, May 2016
-
- Figure 31: Juice products aimed at meals, worldwide
- 16% of juice drinkers drink juice as a replacement for breakfast
-
- Figure 32: Occasions for drinking fruit juice and juice drinks, by age, Brazil, May 2016
-
- Figure 33: Juice products aimed at replacing meals, worldwide
- Drinking juice as a snack is only done by 11%
-
- Figure 34: Juice products aimed at snacking, worldwide
- Consumption of juice as a snack presents an upmarket skew
-
- Figure 35: Occasions for drinking fruit juice and juice drinks, by socioeconomic group, Brazil, May 2016
-
- Figure 36: Orbis Healthy Kenshoku Bijin, Japan
- Figure 37: Occasions for drinking fruit juice and juice drinks, Brazil, May 2016
Attitudes toward Juice and Juice Drinks
-
- Fruit juices enjoy a positive image
- Improving credentials of fruit juice products for children
-
- Figure 38: Juice products aimed at children
- Figure 39: Juice products containing vegetables aimed at children
- Adding fruit pieces for a more sensorial experience
-
- Figure 40: Fruit juice products with fruit pieces, worldwide
- Figure 41: Attitudes toward juice and juice drinks, Brazil, May 2016
Interest in New Products
-
- 100% fruit juice beverages are the most likely to benefit among new products
-
- Figure 42: New products containing organic ingredients, Brazil
- Alternatives to reduce sugar content
-
- Figure 43: Products using apple juice to replace sugar, Brazil
- Beverages with added functional benefits attracts 18% of consumers
-
- Figure 44: New products containing functional benefits, Brazil
- Adding grains to create healthier products
-
- Figure 45: Juice products with added grains/seeds, worldwide
- Using locally-sourced ingredients to promote freshness
-
- Figure 46: Highlighting locally-sourced ingredients on the packaging
- Only 7% of consumers would pay more for cold-pressed juices
-
- Figure 47: New cold-pressed juice products, Brazil
- Figure 48: Interest in new juice products, Brazil, May 2016
Appendix – Market Size and Forecast
-
-
- Figure 49: Value sales for juice, Brazil, 2011-21
- Figure 50: Volume sales for juice, Brazil, 2011-21
-
Appendix – Methodology and Definitions
-
- Fan chart forecast
- Abbreviations
Back to top