Table of Contents
Executive Summary
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- The market
- Spending
- Department stores’ share of clothing and beauty markets
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- Figure 1: Spain: Estimated retail distribution of spending on clothing, 2014
- Figure 2: Spain: Estimated retail distribution of spending on beauty and personal care products, inc VAT, 2014
- Sector size and forecast
- Leading players
- Key metrics
- Market shares
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- Figure 3: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2012 and 2015
- Online
- The consumer
- Where they shop
- Satisfaction levels
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- Figure 4: Spain: Satisfaction levels with department store most regularly used in the last six months, March 2016
- What we think
Issues and Insights
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- El Corte Inglés on the road to recovery
- The facts
- The implications
- Attracting a younger market
- The facts
- The implications
The Market – What You Need to Know
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- Spending turns a corner with smaller ticket categories leading the way
- ECI is second largest fashion group in Spain
- A sector with just one retailer
Spending
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- Figure 5: Spain: Spending on key department store product markets, (incl. VAT), at current prices, 2010-15
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Department Stores’ Share of Clothing and Beauty Markets
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- Clothing
- Beauty
Sector Size and Forecast
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- Department store sector size
- Mixed goods retailers sector
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- Figure 6: Spain: Mixed goods retailers’ sales (excl. VAT), 2010-15
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- Figure 7: Spain: Mixed goods retailers’ sales forecasts (excl. VAT), 2015-20
Leading Players – What You Need to Know
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- A sector with only one retailer
- Improvement in performance expected to continue
- Good potential online for department store product categories
Leading Players
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- ECI back on an even keel
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- Figure 8: Spain: Leading department stores retailers’ net revenues, 2011-15
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- Figure 9: Spain: Leading department store retailers’ store numbers, 2011-15
- Figure 10: Spain: Leading department store retailers’ annual sales per outlet, 2011-15
Market Shares
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- Gaining share of the mixed goods category
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- Figure 11: Spain: El Corte Inglés’s share of mixed goods retailers’ sales, 2012-15
Online
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- Online activity
- Leading online players
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- Figure 12: Spain: The consumer: Type of store bought from in the last six months, February 2015
The Consumer – What You Need to Know
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- El Corte Inglés stands alone
- Satisfaction with elements of department store service
- Satisfaction with elements of service by demographics
Where They Shop
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- The one and only El Corte Inglés
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- Figure 13: Spain: The consumer: Department stores visited, either in-store or online in the last six months, March 2016
- ECI customer profile
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- Figure 14: Spain: The consumer: Profile of respondents that had visited El Corte Inglés in the last six months, March 2016
Satisfaction Levels
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- Customers satisfied with offer in-store
- Some dissatisfaction with pricing
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- Figure 15: Spain: Department store used most often, satisfaction with various criteria, March 2016
- Satisfaction levels by retailer
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- Figure 16: Spain: Satisfaction levels with El Corte Inglés, March 2016
- Satisfaction levels by demographics
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- Figure 17: Spain: Customer profile, satisfaction with elements of department store retailing, March 2016
El Corte Inglés (Department Stores)
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- What we think
- Upward turn in operating profits
- Change at the top hails a new era
- Possibilities abroad, priorities at home
- Positive improvements made
- Online offering
- Company background
- Company performance
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- Figure 18: El Corte Inglés (Department Stores): Group financial performance, 2010/11-2015/16
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- Figure 19: El Corte Inglés (Department Stores): Outlet data, 2011/12-2015/16
- Retail offering
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
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