Table of Contents
Executive Summary
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- The market
- Consumer financial confidence should give market a boost
- The ageing population is a concern
- Increasingly health-conscious consumers can limit use
- Subscription meal kits add competition
- Companies and brands
- Third-party portals gain prominence
- Delivery attracts established brands
- New specialised delivery services enter market
- The consumer
- Four in five people order takeaway/home delivery
- Nearly half have now used a third-party service
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- Figure 1: Frequency of takeaway/home delivery usage, December 2015
- Calling remains the most popular ordering method
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- Figure 2: Platforms used to order a takeaway/home delivery, December 2015
- Convenience is a big selling point
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- Figure 3: Reasons for using takeaway/home delivery, December 2015
- People wish to track their orders
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- Figure 4: Interest in online features when ordering a takeaway/home delivery, December 2015
- 16-34s would like to search for venues by dish
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- Figure 5: Attitudes towards home delivery/takeaway, December 2015
- Poor perception of healthiness is detrimental
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- Figure 6: Reasons for not using home delivery/takeaway, December 2015
- What we think
Issues and Insights
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- The transition towards mobile ordering
- The facts
- The implications
- Catering to a health-conscious public
- The facts
- The implications
The Market – What You Need to Know
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- Consumer financial confidence should give market a boost
- The ageing population is a concern
- Increasingly health-conscious consumers can limit use
- Subscription meal kits add competition
Market Drivers
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- Consumer financial confidence should give market a boost
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- Figure 7: Trends in how respondents would describe their financial situation, February 2009- February 2016
- The ageing population is a concern
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- Figure 8: Trends in age structure of the UK population, 2010-20
- Healthy eating concerns limit use
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- Figure 9: How often consumers try to eat healthily, by gender, November 2015
- Subscription meal kits add competition
Key Players – What You Need to Know
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- Domino’s success driven by online ordering
- PizzaExpress introduces delivery service
- Fast food chains trial delivery
- Third-party portals gain prominence
- Just Eat grows sales by nearly 50%
- New specialised delivery services enter market
- Major delivery companies explore meal delivery
Companies and Brands
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- Pizza and pasta delivery
- Domino’s success driven by digital
- Papa John’s explores new local marketing strategy
- Pizza Hut
- PizzaExpress introduces delivery service
- Online ordering and delivery platforms
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- Figure 10: Selected leading foodservice online ordering portals, April 2016
- Online ordering
- Just Eat grows UK revenues by 49%
- Hungryhouse
- Delivery providers
- Deliveroo plans to cut prices as it expands
- Take Eat Easy arrives in London
- Major delivery companies explore meal delivery
- UberEATS offers new delivery alternative
- Amazon trials food delivery
- All-round delivery services also deliver food
- Online-only and subscription services
- Specialised concepts focus on delivery to reach a niche audience
- Chilled delivered meals blur the boundaries with retail
- Subscription services extend the delivery model
Launch Activity and Innovation
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- New high-end and healthy delivery services enter market
- Supper offers Michelin-starred cuisine
- New vegan meal delivery subscription launches in London
- Feast offers specialised night-time delivery
- More fast food chains trial delivery
- Domino’s advances mobile services
- Introduces new loyalty rewards programme
- Makes ordering even easier
- Itsu launches innovative social app
The Consumer – What You Need to Know
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- Four in five people order takeaway/home delivery
- Nearly half have now used a third-party service
- Calling is still the most popular ordering method
- Convenience is a big selling point
- People wish to follow their orders online
- 16-34s would like to search for venues by dish
- Perception of unhealthiness is a major barrier
Takeaway/Home Delivery Usage
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- Most people have ordered home delivery or takeaway food
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- Figure 11: Takeaway/home delivery users, December 2015
- Nearly half of people have used a third-party platform
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- Figure 12: Frequency of takeaway/home delivery usage, December 2015
- Younger people are more likely to order takeaways
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- Figure 13: Home delivery/takeaway usage, by age, December 2015
- Men order more regularly
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- Figure 14: How often order direct from a restaurant/takeaway, by gender, December 2015
Ordering Habits
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- Calling is still the most popular ordering method…
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- Figure 15: Platforms used to order a takeaway/home delivery, December 2015
- …but younger people are ordering online
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- Figure 16: Platforms used to order a takeaway/home delivery, by age, December 2015
Reasons for Using Takeaway/Home Delivery
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- Convenience remains a big selling point
- Tech solutions offer potential to improve convenience
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- Figure 17: Reasons for using takeaway/home delivery, December 2015
- More women view home delivery as a treat
- Offering and communicating healthy options should bolster frequency
- Occasions prompt takeaway/home delivery orders
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- Figure 18: Reasons for using takeaway/home delivery, by gender, December 2015
- Deliveries can be coupled further with sport and TV
Interest in Online Features
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- People wish to follow their orders online
- Taking delivery tracking to the next level
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- Figure 19: Interest in online features when ordering a takeaway/home delivery, December 2015
- Women would like greater insight into dishes
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- Figure 20: Interest in online features when ordering a takeaway/home delivery, by gender, December 2015
Attitudes towards Takeaway/Home Delivery
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- Many still do not find online ordering as easy
- Need to drive awareness of improvements
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- Figure 21: Attitudes towards home delivery/takeaway, December 2015
- Doubts over third-party platforms
- 16-34s would like to search for venues by dish
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- Figure 22: Agreement with statement ‘I would like to be able to search for venues by dish (eg lasagne) on a third-party ordering/delivery service website’, by age, December 2015
- Women and younger people most likely to see takeaways as unhealthy
- Need to emphasise healthier options
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- Figure 23: Agreement with statement ‘Takeaway/home delivery food is unhealthy’, by gender, December 2015
- Figure 24: Agreement with statement ‘Takeaway/home delivery food is unhealthy’, by age, December 2015
Reasons for Not Using Takeaway/Home Delivery
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- Concern about healthiness is the major barrier
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- Figure 25: Reasons for not using home delivery/takeaway, December 2015
- Delivery charges put off key 16-24 age group
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- Figure 26: Delivery charge as a reason for not using home delivery or takeaways or using them more often, by age, December 2015
- Quality concerns put people off
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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