Table of Contents
Overview
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- What you need to know
- Inclusions
Executive Summary
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- The market
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- Figure 1: Annual urban disposable income, 2008-15
- Figure 2: Annual total retail sales of consumer goods, 2008-15
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- Figure 3: Chinese holiday expenditure, 2010-15
- Figure 4: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
- The consumer
- Growing travelling needs
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- Figure 5: Holiday destinations, January 2016
- Travelling is a great chance to strengthen family ties
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- Figure 6: Holiday companions, January 2016
- Large potential of traditional holidays
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- Figure 7: Holiday time chosen, January 2016
- The increasing sophisticated need for travelling
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- Figure 8: Holiday purpose, January 2016
- Various attitudes towards different spending items
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- Figure 9: Spending habits on holiday, January 2016
- Optimising holiday plan instead of cutting it
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- Figure 10: Budget control methods, January 2016
- What we think
Issues and Insights
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- Family traveller
- The facts
- The implications
- Explore Chinese traditional holidays
- The facts
- The implications
- New opportunities emerge when 2.5-day weekends are implemented
- The facts
- The implications
- Impact of sharing economy
- The facts
- The implications
Market Factors
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- Market background
- Growing disposable income
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- Figure 11: Annual urban disposable income, 2008-15
- Prosperous consumer spending
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- Figure 12: Annual total retail sales of consumer goods, 2008-15
- Market size
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- Figure 13: Chinese holiday expenditure, 2010-15
- Market forecast
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- Figure 14: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
- Market drivers
- Sharing economy in Chinese tourism market
- Market barriers
- Dishonest business operators and loose supervision
The Consumer – What You Need to Know
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- Travelling is part of life
- Unique and interesting trips
- Better control than cutting
Holiday Destinations
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- Travelling is not a luxury anymore
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- Figure 15: Holiday destination, January 2016
- Rising incomes and education levels
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- Figure 16: Holiday destination, by monthly household income and education level, January 2016
- Zest for outbound travelling from tier one
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- Figure 17: Holiday destination, by city tier, January 2016
Holiday Companions
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- Go with family
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- Figure 18: Holiday companion, January 2016
Holiday Time Chosen
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- Large potential behind traditional Chinese holidays
- More annual holidays will definitely help
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- Figure 19: Holiday time chosen, January 2016
Holiday Purpose
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- Multipurpose travelling
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- Figure 20: Holiday purpose, January 2016
- Sophisticated consumers demand more leisure activities
Spending Habits on Holiday
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- Figure 21: Spending habits on holiday, January 2016
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- Figure 22: Spending habits on holiday, January 2016
- Foodservice
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- Figure 23: Spending habits on holiday, by monthly personal income, January 2016
- Extreme sports
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- Figure 24: Spending habits on holiday, by monthly personal income, January 2016
- Healthcare service
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- Figure 25: Spending habits on holiday, by monthly personal income, January 2016
- Local Residence
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- Figure 26: Spending habits on holiday, by monthly personal income, January 2016
- Theme park and live shows
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- Figure 27: Spending habits on holiday, by monthly personal income, January 2016
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Budget Control Method
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- Travelling in the background of an economy slowdown
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- Figure 28: Budget control method, January 2016
- Off-peak travelling plan
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- Figure 29: Budget control method, by age, January 2016
- The young travellers are likely to compromise on transportation and accommodation
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- Figure 30: Budget control method, by age, January 2016
- Book earlier
Meet the Mintropolitans
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- Figure 31: Holiday destination, Mintropolitans vs Non- Mintropolitans, January 2016
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- Figure 32: Holiday destination, by overseas destinations, Mintropolitans vs Non- Mintropolitans, January 2016
- Figure 33: Holiday time chosen, Mintropolitans vs Non- Mintropolitans, January 2016
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- Figure 34: Holiday purpose, Mintropolitans vs Non- Mintropolitans, January 2016
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Appendix – Methodology and Abbreviations
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- Methodology
- Fan chart forecast
- Mintropolitans
- Why Mintropolitans?
- Who are they?
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- Figure 35: Demographic profile of Mintropolitans vs Non-Mintropolitans, by gender, age and personal income
- Figure 36: Demographic profile of Mintropolitans vs Non-Mintropolitans, by marital status, city tier and education level
- Abbreviations
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