Table of Contents
The Big Stories
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- Protein and fibre: the hunger busters
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- Figure 1: I am incorporating more protein into my diet compared to a year ago, Europe, 2015 Q1
- Figure 2: Reasons for eating more protein, select countries, August 2014
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- Figure 3: Global specialised nutrition weight management meal replacement & other drink launches, by claim type, 2014 – 15*
- A natural approach to formulation and fortification preferred
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- Figure 4: Percentage agreeance with the following statements, by generation, US, February 2015
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- Figure 5: Top ten pulses used in global launches of food and drink products, 2013 – 2015*
- Figure 6: Global food and drink launches, using ‘raw’ in the product description, December 2010 – November 2015
- Questioning the healthy halo of free-from products
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- Figure 7: Types of food avoided, UK, June 2014
- Figure 8: Reasons for purchase of free-from foods*, by Millennial parents, US, February 2015
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- Figure 9: Attitudes toward non-dairy milk, by gender and age, US, January 2015
Notable Products of The Past Year
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- Products draw on their inherent health benefits
- Sports nutrition targets the mainstream
Looking to the Future
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- Shifting sports nutrition from a niche to mainstream offering
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- Figure 10: Exercise trends, US, July 2014
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- Figure 11: Attitudes towards sports nutrition products, UK, April 2015.
- Beauty from within gains ground outside its Asian roots
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- Figure 12: Top ten important factors in determining the appearance of skin, UK, March 2015
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- Figure 13: Beauty* health claims in food, drink and supplement launches, by selected region, by year of launch, 2011 – 15**
- Going against the grain: grain-free diets
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- Figure 14: Percentage increase in launch of baking ingredients & mixes with grain flours, by type of grain, global, 2012 – 15*
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- Figure 15: Global launch of ‘grain-free’ food and drink products, 2011 – 2015*
- Figure 16: Global launch of ‘grain-free’ food and drink products, by sub-category, 2015*
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- Figure 17: Global increase in the use of the top ten non-grain flours used in bakery products, 2012 – 15
The Analyst’s View
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