Table of Contents
The Big Stories
-
- Pet owners as parents
-
- Figure 6: Consumer attitudes towards pets, selected European countries, 2015
-
- Figure 7: Consumer attitudes towards pets, agreement with the statement, "I treat my pet like a member of the family," UK and US, 2015
- Figure 8: Consumer attitudes towards pets and pet food, selected European countries, 2015
- Naturally sourced pet food continues to rise
-
- Figure 9: Pet food with at least one natural claim, % of NPD in each type of pet food, Global
- Figure 10: Attitudes towards pets and pet food, agreement with the statement "I would like to see more all natural pet foods," selected European markets, 2015
-
- Figure 11: Launches of pet Food with at least one natural claim, by region, 2015
- With consumers looking for “human-grade” pet food, quality is rising
-
- Figure 12: Consumer attitudes towards pet food, selected Curopean countries, agreement with the statement, "I expect the same quality standards from the food I choose for my pet as my own food," 2015
- Figure 13: Pet food with premium and economy claims, % of total NPD, Global 2001-15
Notable Products
-
- Helping pets deal with the trappings of modern life
- Canine snacks that could be mistaken for “human” snacks
- Healthy drinks for pets
Looking to the Future
-
- Low allergen pet food
-
- Figure 14: Launches of pet food with low/no/reduced allergen and/or gluten-free, Global, 2011-15
-
- Figure 15: Consumer attitudes towards pet food, selected Eeuropean countries, agreement with the statement "I would like to see more allergen free pet foods," 2015
- Asia offers many opportunities for pet food*
-
- Figure 16: Pet food retail market size, China and India, 2014
-
- Figure 17: Pet food NPD, % by ultimate company, India and China 2014-15
- Figure 18: Pet food NPD with functional health pet claims, % by region, 2015
- Potential to develop online sales of pet food further
-
- Figure 19: Attitudes towards pets and pet food, selected European countries, agreement with the statement, "I often buy pet food/accessories online," 2015
The Analyst’s View
Back to top