Table of Contents
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- Figure 3: Top five energy drink markets, by per capita consumption (litres), 2015*
- Figure 4: Top five sports drinks markets, by per capita consumption (litres), 2015, and annual volume growth, 2014-15
- Figure 5: Top five sports drinks markets, by per capita consumption (litres), 2015, and annual volume growth, 2014-15
The Big Stories
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- Europe delivers good news about caffeine consumption
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- Figure 6: Agreement with statements regarding the sale of energy drinks, select European countries, 2015
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- Figure 7: Frequency of energy drink/shot usage, by consumers who worry about the safety of regular energy drinks and/or shots, US, January 2015
- Energy drinks use category blurring to convey a more accessible image
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- Figure 8: Interest in new or emerging energy and sports drink concepts, by age, Canada, April 2015
- Gatorade turns 50, and plans to explore customization and organics in future
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- Figure 9: Multi outlet* sales of sports drinks, by leading companies and brands, rolling 52 weeks, 2013 and 2014
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- Figure 10: Agreement with the statement, ‘I follow/like the sports drink brand on social media because…’, by brand, US, October 2014
Notable Products
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- Notable sports and energy drink products of 2015
Looking to the Future
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- Sports drinks can be a winner in China’s dream of being a “sports powerhouse”
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- Figure 11: Respondents who agree doing regular exercise is the most important factor to healthy lifestyles, by gender, China, January 2014 and March 2015
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- Figure 12: Sports drink launches, by selected health claims, China, 2012-15
- Parents are emerging as a valuable audience for energy drinks
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- Figure 13: Agreement with the statement, ‘I am drinking more energy drinks than three months ago,’ by generations, US, January 2015
- 2016 should see global expansion for Monster…perhaps with help from McDonald’s
The Analyst’s View
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