Table of Contents
The Big Story
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- Consumers’ wariness of sugary drinks benefits bottled water
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- Figure 5: Agreement with the statement, ‘The sugar content of soft drinks has prompted me to drink more bottled water,’ by select European country, 2015
- Bottled water producers look beyond PET bottles
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- Figure 6: Preferred packaging for beverages, by gender, US, October 2014
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- Figure 7: ‘The packaging of bottled water should be completely transparent,’ by selected European countries, 2015
- Category blurring and plant waters are two major innovation themes in 2015
Notable Products
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- Notable bottled water products of 2015
Looking to the Future
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- New labelling rules to boost consumer trust in China’s bottled water market
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- Figure 8: Attributes associated with premium bottled water, China, November 2014
- Water scarcity will encourage new approaches to fresh water sourcing
- Brands to take new approaches to educate consumers about healthy hydration
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- Figure 9: Selected attitudes towards hydration and bottled water, by select European country, 2015
The Analyst’s View
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