Table of Contents
Overview
-
-
- Figure 1: global market performance 2015, tea
- Figure 2: top 5 markets, tea, (000) tonnes, 2015*
-
- Figure 3: Retail tea sales by type, top 5 markets, 2014
- Figure 4: Retail tea formats, % of launches, by region, 2015
- Figure 5: Top 5 RTD tea flavours, % of all new product and new variety launches, by region, 2015
-
- Figure 6: Top RTD tea claims, % of launches, global, 2012 - 2015
-
The Big Stories
-
- Unilever elevate Lipton into the growing world of premium tea
-
- Figure 7: Top brand sales and shares, by value, UK, 2013/14-2014/15
- Flavour trumps quality in growing tea pod category
-
- Figure 8: Total tea launches by format and region, % of all launches, global, 2015
- Figure 9: consumption of tea pods (monthly or more frequently), by country, Europe, 2015
- Botanicals are the new black in RTD tea
-
- Figure 10: Selected high growth botanical ingredients, % of hot tea launches, global, 2013 - 2015
Notable Products
Looking To The Future
-
- Tea Forte leads the charge of premium tea brands into the luxury realm
-
- Figure 11: Global luxury goods markets, by region, 2010-14
- Fermented, raw and ancient kombucha continues to thrive
-
- Figure 12: kombucha consumption, by demographics, US, May 2015
- Mexican anti-obesity legislation impacts RTD tea innovation
-
- Figure 13: use of stevia in rtd tea, % of launches, Mexico, 2011 - 2015
The Analyst's View
Back to top