Table of Contents
Overview
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- Figure 1: Global market performance 2015, pasta
- Figure 2: Global market performance 2015, rice
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- Figure 3: Top five markets, volume retail sales, 2015*
- Figure 4: Leading claims, % of shelf stable pasta launches, by region, 2015
- Figure 5: Leading claims, % of rice launches, by region, 2015
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The Big Stories
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- No-drain pasta spearheads renewed interest in convenient offerings
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- Figure 6: Convenience-related claims by region, % of pasta launches, 2015
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- Figure 7: Product attributes buyers look for in pasta by demographics, US, January 2015
- Rice makes new history with ancient grains in the UK
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- Figure 8: Usage of quinoa, by country, Europe, 2015
- Asian instant noodle brands turn to vegetables to bolster their healthy image*
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- Figure 9: Instant noodles per capita consumption, total retail sales (volume) and growth, selected Asian countries, 2014
Notable Products
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- Notable products of 2015
Looking to the Future
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- Farm-to-table grain movements could stimulate new pasta and rice innovation
- Barilla are shaping the future of cooking with Cucina Barilla
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- Figure 10: Attitudes towards cooking, Italy, Q1 2015
- Organic pasta is an undeveloped opportunity in the US
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- Figure 11: Leading countries, launches of organic, shelf stable pasta, % of shelf stable pasta, 2015
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- Figure 12: Reasons for purchasing organics, US, December 2014
The Analyst’s View
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