Table of Contents
The Big Stories
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- Oreo Thins, the Oreo for grown-ups
- US breakfast biscuits venture into savoury territory
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- Figure 6: Breakfast biscuit launches, by sub-category, by region, 2012 – 2015
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- Figure 7: Snack attributes associated with the morning snacking occasion, US, January 2015
- Major biscuit players are mobilising to take on the Middle East and Africa
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- Figure 8: Brazilian biscuit exports by region, % of volume exports, 2014
Notable Products of the Past Year
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- Notable products of 2015
Looking to the Future
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- Aesthetics add novelty and distinctiveness
- Junk food tax stimulates low-sugar innovation in the Mexican cookie category
- Savoury biscuits take over the driver’s seat in the UK biscuits category
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- Figure 9: Savoury biscuits retail market sales, volume, UK, 2011 - 2014
- Figure 10: Savoury biscuits brand retail market share by value, UK, 2013 – 2014
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- Figure 11: Top 5 food brands, by association with “A brand that is innovative”, UK, January 2013-April 2015
The Analyst’s View
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