Table of Contents
The Big Stories
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- Cheese builds credentials as a healthy snack
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- Figure 5: Any agree with “The health benefits of cheese (e.g. calcium, protein content) outweigh the disadvantage of high fat content” (%), per age groups, select European countries, 2014
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- Figure 6: Any agree with “Eating cheese is a good way to get protein in my diet” (%), per age groups, select European countries, 2014
- Consumers want to know their cheese
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- Figure 7: Attitudes towards cheese (any agree), select European countries, 2014
- Cheese is a national emblem and a diplomatic matter*
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- Figure 8: Cheese retail market, volume and value, Russia
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- Figure 9: Attitudes towards cheese (any agree), select European countries, 2014
Notable Products of the Past Year
Looking to the Future
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- Reinforcing quality of pre-packed cheese through freshness cues
- Boldly colored, uniquely shaped cheeses offer visual appeal
- Will Chinese consumers ever enjoy cheese?*
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- Figure 10: Fastest growing cheese market, last 5 years value CAGR
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- Figure 11: Cheese company retail market share by value (%), China, 2014
The Analyst’s View
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