Table of Contents
Overview
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- Figure 1: Wine, global market performance
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The Big Stories
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- Sparkling wine transitions to everyday occasions
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- Figure 2: Proportion of wine or wine-based releases which are sparkling, globally, 2011-15
- Figure 3: Type of wine consumed, by age, US, August 2014
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- Figure 4: Market share of different types of wine, China, 2011-15
- Millennials flock to sweeter, fruit flavoured wine drinks
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- Figure 5: Proportion of wine or wine-based retail releases which are fruit-infused, globally, 2011-15
- Figure 6: Attitudes towards fruity and sweet wine flavours, 18-24 year-olds versus all adults, key European markets, 2014
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- Figure 7: Types of mixed wine bought in the last six months, by 18-24 year-olds, key European markets, December 2014
- China’s sales recover as personal wine consumption replaces gifting
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- Figure 8: Penetration of wine, by product origin, China, June 2015
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- Figure 9: Reasons for not drinking imported wine, China, June 2015
Notable Products
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- Notable products of 2015
Looking to the Future
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- From the bottle to the tap
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- Figure 10: Agreement with attitudes toward wine packaging, by age, US, August 2014
- Single-serve wine is waiting to happen
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- Figure 11: Proportion of wine or wine-based retail releases which contain 250 ml of wine or less, globally, 2011-15
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- Figure 12: Index of key factors influencing purchase decision for wine, for 18-24 year-olds, key European markets, 2014
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- Figure 13: Format Of wine consumed, single-serve wine (eg small bottle, pouch, can) , by age, US, August 2014
- Wine gets more creative
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- Figure 14: Format Of wine consumed, single-serve wine (eg small bottle, pouch, can), by age, US, August 2014
The Analyst’s View
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