Table of Contents
The Big Stories
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- Craft continues to challenge the mainstream
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- Figure 1: Proportion of spirits introductions (excluding RTDs) described as craft*, global, 2011-15
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- Figure 1: Qualities of spirits consumer think are worth paying more for, selected European markets, 2015
- Flavour is now a key sales driver for all spirits
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- Figure 1: Proportion of spirits introductions (excl. RTDs and liqueurs) which are flavoured, globally, 2011-15
- Figure 1: Characteristics when purchasing dark spirits, by age, US, July 2014
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- Figure 1: Attitudes towards production innovation concepts for western spirits, China, June 2014
- The rise of more complex spirits
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- Figure 1: Attitudes to premium alcohol spirits, selected European markets, 2015
Notable Products
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- Notable products of 2015
Looking to the Future
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- The rebirth of RTDs
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- Figure 1: Flavours preferences of RTD alcoholic beverages, by generation, US, September 2014
- The importance of barrel-ageing
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- Figure 1: Qualities of spirits consumer think are worth paying more for, selected European markets, 2015
- Consumers souring on sweet
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- Figure 1: Top five growth cocktails among the top 50 most popular on US foodservice menus, US, Q2, 2013-15
The Analyst’s View
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