Table of Contents
The Big Stories
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- For parents, the fruit and vegetable struggle is real
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- Figure 6: Parents’ attitudes towards fruit and vegetables, select European countries, 2015
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- Figure 7: Agreement with the statement “I would buy more prepared fruits and vegetables if they were available in snack-sized packages”, by households with children, select European countries, 2015
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- Figure 8: Kid-targeted fruit, vegetable, fruit snack and vegetable snack introductions, top 10 countries, global, 2015
- Anti-waste initiatives put produce front and centre
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- Figure 9: Attitudes towards fruit, vegetables and beans, select European countries, 2015
- Vegetables make flavourful gains on restaurant menus
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- Figure 10: Menu items with vegetables, by restaurant segment, US, 2012-Q4, 2015-Q4
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- Figure 11: Flavour of vegetables on menu items, US, 2012-Q4, 2015-Q4
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- Figure 12: Preparation of vegetables on restaurant menus, US, 2012-Q4, 2015-Q4
Notable Products
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- High protein positioned vegetables
- Mediterranean-inspired vegetables
- Ethnic-inspired beans and vegetables
- Fruit and vegetables ‘hacks’ provide recipe prep ease and supercharged nutrition
Looking to the Future
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- Fruit and vegetable ‘hacks’ cater to busy lifestyles
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- Figure 13: Agreement with the statement ‘Convenience in cooking plays a key role in my choice of vegetables’, by age, select European countries, 2015
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- Figure 14: Types of vegetables typically purchased in a week, select European countries, 2015
- Demand for healthier snacks is good news for fruits and veg
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- Figure 15: Attitudes towards snacking, select European countries, 2015
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- Figure 16: Fruit and vegetable snack product introductions, by region, global, 2013-15
- Organics continue upward, but can they feed the world?
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- Figure 17: Organic fruit and vegetable product introductions, top 10 countries, global, 2015
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- Figure 18: Reasons for purchasing organics, by generation, US, December 2014
The Analyst’s View
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