Table of Contents
Overview
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- Figure 1: Breakfast cereal, retail market value (m $US), top five markets, 2015*
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- Figure 2: Breakfast cereal, per-capita consumption, top five markets, 2015
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- Figure 3: Breakfast cereal, new product launches, top claims, global, 2015
- Figure 4: Cold and hot cereal, % of new product launches, top five countries, 2015
- Figure 5: Breakfast cereal, global market performance
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The Big Stories
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- Can this category be saved?*
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- Figure 6: Reasons for eating less cereal, Canada, May 2015
- Figure 7: Reasons for eating less cereal, US, May 2015
- Health issues: gluten-free and other better-for-you efforts*
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- Figure 8: Reasons for eating gluten free food, US, July 2015
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- Figure 9: Top health-related claims, breakfast cereals, global, 2013-15
- Granola and muesli gain in popularity*
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- Figure 10: Granola, top claims, global, 2013-15
Notable Products
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- Granola and muesli
- Notable products of 2015 beyond granola
- Cereal for kids
Looking to the Future
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- Will Western-style cereal ever really catch on in Asia?*
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- Figure 11: Breakfast cereal, per capita consumption (kg), select Asian markets, 2012-15
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- Figure 12: Breakfast food choices, by age, Japan, 2014
- Reimagining cereal*
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- Figure 13: Attitudes towards cereal, select European markets, 2015
- How can companies keep loyalists engaged?*
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- Figure 14: Perceptions of breakfast foods, UK, June 2015
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- Figure 15: Top five factors when choosing a breakfast cereal, select European markets, 2015
The Analyst's View
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